iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#64 of 144 towing servicesiPosition by Experts Score among all companies we track in this category. · better than 56%
4.9★★★★★172 Google reviews · 23 photos
96%five-star reviews
4.82★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate M.A.S. Towing & Recovery 4.9 out of 5 based on 172 reviews, with the owner responding to 93% of comments. Customers frequently praise the company for rapid response times, professional communication, and assistance during stressful situations like accidents or breakdowns. Positive feedback often highlights fair pricing and helpful interactions, while recurring criticisms in low-star reviews involve disputes over the legality of towing and perceptions of high costs or unfair treatment.
Google rating: 4.9 out of 5 from 172 reviews (96% five-star).
Reviews on this page: 172 Google reviews (152 with written comments, 6 with photos).
Owner responses: the business replied to 93% of reviews.
Most recent review: October 13, 2026.
Service: Towing Service serving Apex, North Carolina.
Data from Google, last updated November 6, 2026.
Score profile vs other towing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
M.A.S. Towing & RecoveryTowing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.M.A.S. Towing & Recovery: 89/100 on this factor. Category median: 91.A
89
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.M.A.S. Towing & Recovery: 86/100 on this factor. Category median: 87.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.M.A.S. Towing & Recovery: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.M.A.S. Towing & Recovery: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.M.A.S. Towing & Recovery: 100/100 on this factor. Category median: 69.A
100
Bar = this company · dark tick = category median.
Star ratings
172 Google reviews we collected
4.9of 5
5 stars16596%
4 stars11%
3 stars11%
2 stars00%
1 star53%
Praise vs complaints
Phrases our text analysis found in 152 written reviews
99%praise
Praise26799%
Complaints41%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price655%
Reasonable327%
Overpriced00%
Not sure218%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude9937%
Speed & response4818%
Would recommend4517%
Quality & results2710%
Communication187%
Price & value187%
Honesty & trust166%
What customers talk about
We read 152 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He was professional, knowledgeable and very pleasant.”
“They respond quickly and are very conscientious and caring.”
“I’m so grateful to know they exist, and will continue to recommend them to others.”
“Marvelous customer service from this lovely couple I would NOT recommend anyone else when it comes to tow service.”
“Cecile and Eric are very helpful and provided and excellent service”
“Communication was outstanding, service was as expected.”
“Great communication and such nice owners with transparent, fair pricing.”
“They are ultra reliable and treat people and vehicles alike with loads of TLC.”
People customers mention
Cecile13 reviews
Eric11 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired M.A.S. Towing & Recovery for 6 kinds of job. Pick one to see what they paid and said.
JJudyLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
After waiting over 3 hours for AAA to show up and tow my car, I gave up and called M.A.S. Towing & Recovery. Eric arrived within 15 minutes. He was professional, knowledgeable and very pleasant. Based on our interaction, I decided to cancel my long-standing membership with AAA and look to M.A.S. for future service.…
Reasonable priceCar towing
DDanielle3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
In an incredibly stressful and scary time for me after an accident, M.A.S towing was kind, professional, and generous with their time. The owner went out of his way to ensure I was safe and understood the process after the tow. I’m so grateful to know they exist, and will continue to recommend them to others. Thank you!
Car towing
JJorge3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
I had a great experience with this business. The owners were extremely friendly, professional, and helpful throughout the entire process. It’s a family-owned business that truly cares about providing excellent customer service.
I came to release my vehicle so the insurance company could pick it up, and the whole…
NNatalie13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★
We feel this business acted unfairly by taking advantage of an unfortunate situation. Our concern is not about personal preference, but about being treated fairly.
SSeth3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
These two were outstanding!!! If I could give more than 5 stars I would. I was on my way to get food when I broke down, and they even went back to the restaurant and delivered my food for me at no extra cost. They know what they are doing both professionally, and they are fantastic human beings.
Car towing
AAshleyLocal Guide · 9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I had a very pleasant experience ! Very professional. The owner’s kindness is what meant the most during this stressful time. Thank you for excellent customer service!
After waiting over 3 hours for AAA to show up and tow my car, I gave up and called M.A.S. Towing & Recovery. Eric arrived within 15 minutes. He was professional, knowledgeable and very pleasant. Based on our interaction, I decided to cancel my long-standing membership with AAA and look to M.A.S. for future service. My highest recommendation for a conscientious and hard-working small business!
Price assessment: Reasonable price
Services: Car towing
M
michael nicolaides2 reviewsiTotal number of Google reviews michael has written across all businesses on Google Maps, not just this one.
In an incredibly stressful and scary time for me after an accident, M.A.S towing was kind, professional, and generous with their time. The owner went out of his way to ensure I was safe and understood the process after the tow. I’m so grateful to know they exist, and will continue to recommend them to others. Thank you!
Services: Car towing
Response from the owner · 4 months ago
Thank you Danielle for taking the time to leave a review. I’m glad Eric was helpful during this stressful time. I’m also glad that you are Ok!!!
J
Jorge Jurado3 reviewsiTotal number of Google reviews Jorge has written across all businesses on Google Maps, not just this one.
I had a great experience with this business. The owners were extremely friendly, professional, and helpful throughout the entire process. It’s a family-owned business that truly cares about providing excellent customer service.
I came to release my vehicle so the insurance company could pick it up, and the whole process was smooth, easy, and stress-free. The owners made everything simple and were great to work with.
Response from the owner · 4 months ago
Jorge, thank you for taking a moment to leave a review! We know how stressful it is to deal with everything after an accident. I’m glad we were able to make the rest of the process a little easier for you.
K
Kim Bigelow3 reviewsiTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
FIFTH UPDATE
Wow! Just look at the number of times M.A.S. rescued me! They are ultra reliable and treat people and vehicles alike with loads of TLC. Make M.A.S. your go-to towing and recovery company. You’ll be glad you did.
****
FOURTH UPDATE
M.A.S. absolutely rocks!!! They respond quickly and are very conscientious and caring. Their professionalism is beyond compare! They are the ultimate tow and recovery business!
*****
THIRD UPDATE
Once again, they came to my rescue. No one can top them! They’re the BEST! Don’t bother with the rest!
****
SECOND UPDATE
Fast forward to 2024. Once again, M.AS. saved me. They are kind, fast, dependable and professional. Do yourself a favor. Stick with M.A.S.!
*****
UPDATE
They came through for us again. Don’t stay stuck literally and figuratively. Skip the rest and contact the BEST. You can rely on M.A.S. every time!
*****
PREVIOUS
These people are the BEST in the business! They respond promptly and efficiently. They work carefully and safely. They have helped me and family members multiple times. I wouldn’t recommend anyone else.
Response from the owner · 3 years ago
Thank you for both reviews! We greatly appreciate the time you took to give us a review. Please excuse my delay as we were locked out of google
T
Thornton Watson1 reviewiTotal number of Google reviews Thornton has written across all businesses on Google Maps, not just this one.
We feel this business acted unfairly by taking advantage of an unfortunate situation. Our concern is not about personal preference, but about being treated fairly.
Response from the owner · 6 months ago
Natalie
Thank you for taking a moment to share your one star review. Unfortunately your situation was a tough one. I know the outcome was not what you wanted. Regardless, we still treated you with kindness and respect.
S
Seth3 reviewsiTotal number of Google reviews Seth has written across all businesses on Google Maps, not just this one.
These two were outstanding!!! If I could give more than 5 stars I would. I was on my way to get food when I broke down, and they even went back to the restaurant and delivered my food for me at no extra cost. They know what they are doing both professionally, and they are fantastic human beings.
Services: Car towing
Response from the owner · 6 months ago
Thank you for leaving us a review.
It was our pleasure to go back and get your food (while driving you home, listening to your story of breaking down headed to get your dinner- we couldn’t leave you hungry and with no car)
A
Ashley MooreLocal Guide · 9 reviewsiTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
I had a very pleasant experience ! Very professional. The owner’s kindness is what meant the most during this stressful time. Thank you for excellent customer service!
Services: Car towing
Response from the owner · 6 months ago
Thank you Ashley
We really appreciate you taking the time to leave us a review.
H
Heidi RivasLocal Guide · 15 reviewsiTotal number of Google reviews Heidi has written across all businesses on Google Maps, not just this one.
Amazing even when they work with apartment complexes, they make sure to give u a warning before towing. & If they recognize your car and know you’re legally parked but without the proper paperwork they will also give u a warning.
Response from the owner · 6 months ago
Heidi, we greatly appreciate you taking a moment to leave us a review. Thank you
We try and do what we can in each situation. Every situation is different, but we treat everyone with kindness. Sometimes though we have to stand firm and unfortunately not everyone’s outcome is a happy one.
