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NORTH SHORE Collision

Auto body shop · Milwaukee, WI · reviewed since 2012

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%92+22.3Value 14%100+14.1Replies to reviews 7%94+6.6Craft & service penalty91−0.9Experts Score= 90Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#35 of 68 auto glass repairPosition by Experts Score among all companies we track in this category. · better than 49%
4.9 ★★★★★ 363 Google reviews · 20 photos
94%five-star reviews
4.93★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
89%reviews answered by the owner
Oct 2026latest review

NORTH SHORE Collision at a glance

Customers frequently praise North Shore Collision for its quality repairs, fair pricing, and efficient handling of insurance claims and paperwork. Many reviewers highlight the shop's clear communication and professional staff who provide detailed explanations of the repair process. However, some lower-rated reviews cite significant delays in completing repairs beyond promised timelines and a lack of proactive updates regarding vehicle progress.

  • Google rating: 4.9 out of 5 from 363 reviews (94% five-star).
  • Reviews on this page: 363 Google reviews (302 with written comments, 6 with photos).
  • Owner responses: the business replied to 89% of reviews.
  • Most recent review: October 10, 2026.
  • Service: Auto Glass Repair serving Milwaukee, Wisconsin.

Data from Google, last updated November 1, 2026.

Score profile vs other auto glass repair

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: satisfaction.

Satisfaction87Reliability92Craft & service91Value100Momentum100Replies to reviews94Satisfaction: 87 (median 92)Reliability: 92 (median 91)Craft & service: 91 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 94 (median 53)
NORTH SHORE CollisionAuto Glass Repair median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.NORTH SHORE Collision: 87/100 on this factor. Category median: 92.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.NORTH SHORE Collision: 92/100 on this factor. Category median: 91.A
92
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.NORTH SHORE Collision: 91/100 on this factor. Category median: 99.A
91
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.NORTH SHORE Collision: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.NORTH SHORE Collision: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.NORTH SHORE Collision: 94/100 on this factor. Category median: 53.A
94

Bar = this company · dark tick = category median.

Star ratings

363 Google reviews we collected

  • 5 stars34394%
  • 4 stars62%
  • 3 stars41%
  • 2 stars10%
  • 1 star92%

Praise vs complaints

Phrases our text analysis found in 302 written reviews

  • Praise50896%
  • Complaints214%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1056%
  • Reasonable633%
  • Overpriced00%
  • Not sure211%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude13325%
  • Quality & results13125%
  • Would recommend9618%
  • Speed & response6312%
  • Price & value438%
  • Honesty & trust326%
  • Communication316%

What customers talk about

We read 302 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Thorough, professional and experts at working with the insurance company.”
  • “Really appreciate the care and attention to detail they gave our vehicle when repairing the fender dents/scrapes.”
    “Worst body shop I've even been to.”
  • “I would highly recommend Northshore Collision for all your accident repair needs.”
    “repair shop is going through a rough patch in staffing and I wouldn’t recommend this place if you are expecting to have your vehicle returned in a tim…”
  • “My car was unfortunately sideswiped while I was inside a grocery store, and when I came back out, I immediately felt stressed and frustrated seeing the damage.”
  • “Great communication, and an honest shop operating with integrity and really fair pricing.”
    “I was charged $800 out of the settlement of my vehicle based on the fees allowed to be paid.”
  • “…dy shop that combines top-quality craftsmanship with professionalism, honesty, and great customer service, but this place absolutely does.…”
  • “They took the time to thoroughly inspect the damage, clearly explained what needed to be repaired, and walked me through the entire process without an…”

People customers mention

  • Max 26 reviews
  • Adam 5 reviews
  • Northshore 4 reviews
  • Jones 4 reviews
  • Pilot 3 reviews
  • Wade 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired NORTH SHORE Collision for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Stephanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I highly recommend North Shore Collision. They do great work! My car looks better now than ever. They took care of everything (paperwork, insurance, rental car) and made the process very easy,

Auto body & trim repair
Afro8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I would highly recommend Northshore Collision for all your accident repair needs.

Auto body & trim repair
Zanovia3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Very fast and professional service! I will definitely recommend to family and friends and bring back my car for future services. Thank you!

AaronLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Max, Marriah, and team were amazing. Really appreciate the care and attention to detail they gave our vehicle when repairing the fender dents/scrapes. The vehicle looks brand new, and paint job looks fantastic. Great communication, and an honest shop operating with integrity and really fair pricing. Hopefully we…

Auto body & trim repair
WilliamLocal Guide · 32 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

They did an awesome job. Great price and ready when promised. Thank you for an outstanding job. I am a customer for life.

Great priceAuto body & trim repair
JasonLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Man... I thought for sure my bumper would need repainted after a forklift bumped into it at work. But lo and behold, the wonderful people at North Shore Collision took me to school. He pulled out a cloth & a magic bottle of something. And right in front of me, he wiped away the stuff mark!!! They did a little…

Great priceAuto body & trim repair

Photos

Customer reviews

4.9 ★★★★★ 363 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Stephanie Abraham1 reviewTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I highly recommend North Shore Collision. They do great work! My car looks better now than ever. They took care of everything (paperwork, insurance, rental car) and made the process very easy,

  • Services: Auto body & trim repair
Afro 768 reviewsTotal number of Google reviews Afro has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I would highly recommend Northshore Collision for all your accident repair needs.

  • Services: Auto body & trim repair
Zanovia McKinley3 reviewsTotal number of Google reviews Zanovia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very fast and professional service! I will definitely recommend to family and friends and bring back my car for future services. Thank you!

Aaron BLocal Guide · 30 reviewsTotal number of Google reviews Aaron has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Max, Marriah, and team were amazing. Really appreciate the care and attention to detail they gave our vehicle when repairing the fender dents/scrapes. The vehicle looks brand new, and paint job looks fantastic. Great communication, and an honest shop operating with integrity and really fair pricing. Hopefully we won’t need any repairs any time soon, but if we do, this is definitely our go-to shop from now on. Will be spreading the word to friends and family! Oh, and I also appreciate how they detailed the vehicle inside and out before we picked it up. Above and beyond!

  • Services: Auto body & trim repair
William HaselowLocal Guide · 32 reviewsTotal number of Google reviews William has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They did an awesome job. Great price and ready when promised. Thank you for an outstanding job. I am a customer for life.

  • Price assessment: Great price
  • Services: Auto body & trim repair
Sam Silverstein9 reviewsTotal number of Google reviews Sam has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

NSC has THE best customer service! Max really takes care of you.Max is AWESOME

  • Price assessment: Great price
  • Services: Auto body & trim repair
Response from the owner · 2 years ago

Sam, thank you for the glowing review and were glad that our top notch service had such a powerful impact on your experience! Please let us know if you need further assistance with your vehicle.

Jason HillLocal Guide · 33 reviewsTotal number of Google reviews Jason has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Man... I thought for sure my bumper would need repainted after a forklift bumped into it at work. But lo and behold, the wonderful people at North Shore Collision took me to school. He pulled out a cloth & a magic bottle of something. And right in front of me, he wiped away the stuff mark!!! They did a little buffing too. In the matter of 20 minutes I was in and out and good as new! Without a doubt I'll be back and I'll be recommend NSCollision!!!

  • Price assessment: Great price
  • Services: Auto body & trim repair
Jen Bergman1 reviewTotal number of Google reviews Jen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We needed extensive repairs and the team was wonderful. Thorough, professional and experts at working with the insurance company. We appreciated them taking a lot of burden off of us. The car looked brand new when we picked it up.

Candace Nichols3 reviewsTotal number of Google reviews Candace has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Outstanding Work and Exceptional Service I couldn’t be happier with my experience at North Shore Collision. My car was unfortunately sideswiped while I was inside a grocery store, and when I came back out, I immediately felt stressed and frustrated seeing the damage. From my very first interaction, Max, Mariah and the team here completely put my mind at ease. They took the time to thoroughly inspect the damage, clearly explained what needed to be repaired, and walked me through the entire process without any pressure or confusion. Their communication throughout the repair was excellent—I was kept informed on progress and timelines, and they were always happy to answer questions. When I picked up my car, I was happy to see that the repair work was flawless. You would never know the car had been sideswiped—the paint match was spot-on and the car looked as good as new (if not better). They even went the extra mile to return it clean and detailed, which I truly appreciated. It’s rare to find an auto body shop that combines top-quality craftsmanship with professionalism, honesty, and great customer service, but this place absolutely does. If you want repairs done right by people who genuinely care about their work and their customers, I can’t recommend them enough. I would not hesitate to return here or refer friends and family. Thank you for turning a stressful situation into such a positive experience!

  • Services: Auto body & trim repair, Painting
Shawn McMahon3 reviewsTotal number of Google reviews Shawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

North Shore Collision took care of my Kia Telluride after a fender bender. They were very communicative, and the car came back looking perfect. Thank you for doing a terrific job!

NORTH SHORE Collision on Google Maps →

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