Anthony Heckman1 reviewTotal number of Google reviews Anthony has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleVery professional. Very fast. Excellent service.
Nova Locksmith
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%93+22.5Value 14%100+14.1Replies to reviews 7%10+0.7Craft & service penalty93−0.7Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#35 of 52 locksmithsPosition by Experts Score among all companies we track in this category. · better than 33%
4.9 ★★★★★ 2,275 Google reviews · 24 photos
98%five-star reviews
4.93★last 12 monthsAverage stars on reviews from the last 12 months only.
0.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
23%reviews answered by the owner
$192typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Nova Locksmith at a glance
Google reviewers rate Nova Locksmith 4.9 out of 5 stars based on 2,275 reviews, with the owner responding to 23% of them. Customers frequently cite rapid response times, clear communication, fair pricing, and professional service for lockouts, key replacements, and smart lock installations. However, lower-rated reviews describe instances of aggressive pricing, uncompleted work, and unprofessional behavior during emergency visits.
- Google rating: 4.9 out of 5 from 2,275 reviews (98% five-star).
- Reviews on this page: 2,274 Google reviews (1,795 with written comments, 116 with photos).
- Owner responses: the business replied to 23% of reviews.
- Most recent review: November 10, 2026.
- Service: Locksmith serving Daly City, California.
Data from Google, last updated November 10, 2026.
Score profile vs other locksmiths
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nova Locksmith: 95/100 on this factor. Category median: 94.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nova Locksmith: 93/100 on this factor. Category median: 91.A
93
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nova Locksmith: 93/100 on this factor. Category median: 100.A
93
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nova Locksmith: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nova Locksmith: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nova Locksmith: 10/100 on this factor. Category median: 81.F
10
Bar = this company · dark tick = category median.
Star ratings
2,274 Google reviews we collected
- 5 stars2,21998%
- 4 stars261%
- 3 stars20%
- 2 stars20%
- 1 star251%
Praise vs complaints
Phrases our text analysis found in 1,795 written reviews
- Praise3,53999%
- Complaints351%
PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
- Great price6057%
- Reasonable4341%
- Overpriced00%
- Not sure22%
$192+27% vs typical locksmiths
Middle half of what 41 customers paid ($148–$316) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
- Speed & response1,08230%
- Staff & attitude93226%
- Quality & results53415%
- Would recommend45913%
- Price & value2788%
- Communication1885%
- Honesty & trust1013%
What customers talk about
We read 1,795 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I was locked out of my apartment and got back in within an hour of calling and wasn’t even late for work!”
“Our technician was efficient, friendly + had a high level of expertise.”
“…ane of glass in the door the man squared up to my roommate, extremely rude and aggressive man and confrontational for no reason.…”
“He arrived right away, quickly fixed the problem, and even got us a new lock.”
“With 2000 mostly positive reviews and the poor service we received it’s clear this company has paid for fake review as all other locksmith in SF has n…”
“I highly recommend Alex for all of your lock needs.”
“…ke review as all other locksmith in SF has no more than 150 reviews, avoid this company even if your in a bad situation.…”
“…and got us back to a functioning door in under 30 minutes for a very fair price.…”
“Too expensive not recommended”
“He got into the garage and installed a new lock in a timely manner, and he was professional and easy to work with.”
“He also recommended a trusted contractor to help us get the door fixed the very next day!”
“Technician lied to my face, I would NEVER use them again.”
People customers mention
- Alex 286 reviews
- Francisco 46 reviews
- Arco 36 reviews
- Security 31 reviews
- Kevin 23 reviews
- Luis 22 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Nova Locksmith for 8 kinds of job. Pick one to see what they paid and said.
Recent priced reviews
Carla16 hours ago★★★★★
Got locked out of my apartment. I called Alex and he was at my door in literally 5 minutes. It took him 2 secs to get me in. Quick, efficient and a cool dude. Highly recommend!
Paid $100–150Reasonable priceBuilding lockouts
Dana2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Alex/Nova Locksmith is the best. Alex is highly organized, punctual and buttoned-up. He is a master of his trade and his work & knowledge are top notch. And Alex is a pleasure to interact with throughout the process (setting appt, on the day of, at the appt). Overall a great experience and would highly recommend for any locksmith need without hesitancy.
Paid $200–250Great priceRepair hardwareDoor lock & bolt hardware installation
LanLocal Guide · 2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I had an excellent experience and cannot recommend Alex highly enough! I needed my sliding door lock repaired urgently, and he came out on very short notice to help. Instead of rushing through or suggesting an unnecessary replacement, he took the time to properly diagnose the issue, helped me order the parts needed,…
Paid $350–400Reasonable priceLock rekeyingDoor lock & bolt hardware installation
OliviaLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Alex helped me within a few hours of reaching out to him. Can’t thank him enough for the help.
Paid $100–150Reasonable priceService not listed
Sarah13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
He came within 10 minutes of calling and charged a very fair price. Was able to get keys out of a locked car within 30 seconds. Super friendly and personable guy, highly recommend!!
Paid $50–100Great priceCar lockouts
Chaun6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Alex was extremely professional, knowledgeable, and quick. We hired him to rekey our new home and install a smart lock. We will use him again if we ever need locksmith services. We highly recommend him!
Paid $500+Reasonable priceLock rekeyingDoor lock & bolt hardware installation
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Lock rekeying | 243 | $114–$282 |
| Door lock & bolt hardware installation | 60 | $143–$323 |
| Building lockouts | 45 | $96–$173 |
| Repair hardware | 40 | $103–$282 |
| Security door locks | 30 | $115–$191 |
| Safe lock install, open & repair | 25 | $81–$282 |
| Installation | 23 | — |
| General repairs | 10 | — |
Compare with
Photos
Customer reviews
4.9 ★★★★★ 2,275 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Carla Nunez
Review from Google · view on GoogleGot locked out of my apartment. I called Alex and he was at my door in literally 5 minutes. It took him 2 secs to get me in. Quick, efficient and a cool dude. Highly recommend!
- Price assessment: Reasonable price
- Price: $100–150
- Services: Building lockouts
Jennifer Tuton7 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleNova Locksmith saved the day! I needed a locksmith and it was after 5 PM. I was referred to Alex at Nova. He actually answers the phone, sets up a time to meet, shows up, and in seconds flat the job is done. Kind, pleasant, and calm. I am so grateful I will be referring everybody to him.
- Services: Building lockouts
Ale2 reviewsTotal number of Google reviews Ale has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat experience unlocked car super fast
James Geoffrion2 reviewsTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI was locked out of my apartment and got back in within an hour of calling and wasn’t even late for work! Extremely grateful and Alex was super nice. Thanks again!
- Price assessment: Great price
- Services: Building lockouts
Bradley ErnstLocal Guide · 8 reviewsTotal number of Google reviews Bradley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google2024 Hyundai second key. Arrived on time and performed service well.
Janice Evans9 reviewsTotal number of Google reviews Janice has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWe are really pleased with the service provided. Our technician was efficient, friendly + had a high level of expertise. I would highly recommend their services.
Tommy Le1 reviewTotal number of Google reviews Tommy has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAlex was very fast and efficient. He answered my messages within minutes and was able to schedule an appointment with him within 5 days. I highly recommend this locksmith!
Susanne Baur7 reviewsTotal number of Google reviews Susanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAlex was fantastic! He arrived right away, quickly fixed the problem, and even got us a new lock. He was incredibly friendly and helpful throughout the whole process. Couldn’t have asked for a better experience! Highly recommend!
G Shifman1 reviewTotal number of Google reviews G has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleVery responsive. Professional.
- Price assessment: Reasonable price
- Services: Lock rekeying
Business details
- Address: 900 Bush St, San Francisco, CA 94109
- Phone: (415) 745-9315
- Website: bayareanovalocksmith.com
- Service area: Daly City, CA