iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%97+56.9Reliability 26%96+25Value 15%100+15.2Experts Score= 97Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#38 of 112 medical spasiPosition by Experts Score among all companies we track in this category. · better than 67%
5.0★★★★★171 Google reviews · 24 photos
99%five-star reviews
4.97★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate the spa five stars based on 171 reviews, with the owner responding to all comments. Customers frequently praise the clean facility, reasonable pricing, and professional staff who provide thorough services like deep tissue, hot stones, and aromatherapy. Booking is described as easy, and post-massage amenities like tea and chocolate are noted. Recurring themes include effective pain relief and a relaxing atmosphere, with no common criticisms identified in the provided excerpts.
Google rating: 5.0 out of 5 from 171 reviews (99% five-star).
Reviews on this page: 171 Google reviews (164 with written comments, 6 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 24, 2026.
Service: Medical Spa serving Santa Fe, New Mexico.
Data from Google, last updated October 27, 2026.
Score profile vs other medical spas
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Santa Fe Peaceful MassageMedical Spas median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Santa Fe Peaceful Massage: 97/100 on this factor. Category median: 95.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Santa Fe Peaceful Massage: 96/100 on this factor. Category median: 93.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Santa Fe Peaceful Massage: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Santa Fe Peaceful Massage: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 81.–
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Bar = this company · dark tick = category median.
Star ratings
171 Google reviews we collected
5.0of 5
5 stars16999%
4 stars11%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 164 written reviews
97%praise
Praise19297%
Complaints53%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price6966%
Reasonable3634%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6332%
Would recommend5025%
Quality & results3518%
Price & value2412%
Speed & response137%
Honesty & trust84%
Communication42%
What customers talk about
We read 164 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The complimentary hot stones were also a nice addition.”
“I definitely recommend this place for everyone to come and visit they will love it!”
“My and my boyfriend did the couples massage with the hot stones and aromatherapy, I could never recommend this place more.”
“Annie was incredibly knowledgable, intuitive and thorough.”
“I had the hot stones and aromatherapy and it’s absolutely worth it.”
“The automated answering service could not accommodate us but Annie called promptly to resolve.”
“We had a couples massage with Annie and Tony, and it was honestly the best massage we have ever had.”
“She's good at communicating and I like the complimentary hot stones.”
People customers mention
Annie36 reviews
Tony26 reviews
Chinese5 reviews
Day4 reviews
John3 reviews
Mother3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Santa Fe Peaceful Massage for 1 kind of job. Pick one to see what they paid and said.
Morgan3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Annie did a great job massaging! One of the best massages I’ve experienced. Will be coming back again and again.
Great priceService not listed
DominicLocal Guide · 22 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Everything has been perfect since the very first time my girlfriend and I visited this amazing establishment, the staff are amazing and the environment is amazing as well! I definitely recommend this place for everyone to come and visit they will love it!
Great priceService not listed
DonnaLocal Guide · 76 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Exceptional massage at a very reasonable price. The facility was scrupulously clean and lovely. My therapist happened to be Annie, the owner, and I think I got very lucky to choose her.
Reasonable price
VickiLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
We phoned for a couples massage. The automated answering service could not accommodate us but Annie called promptly to resolve. Within the hour we were booked in for 90 minute massages.
My husband and I normally get massages weekly but due to our extensive road trip, have not had a massage in a while.
Annie and Tony…
Great priceService not listed
Rebecca7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Very good, thorough massage experience. I felt safe.
Addendum: normally in the morning I’m tight, stiff and slow. This morning, after yesterday’s massage, I realized I was putting my sock on while standing… without even thinking about it! AMAZING!! 🙏🏻
Lisa2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
We traveled to Sante Fe on a mother daughter’s vacation. We booked 4 for massages. It was easy to book over the phone. We had 2 booked at 9 am and 2 booked at 10 am. The facility was clean, well organized and you were made to feel comfortable. The price was very reasonable.
Annie did a great job massaging! One of the best massages I’ve experienced. Will be coming back again and again.
Price assessment: Great price
Services: Service not listed
Payment method: Credit card
Response from the owner · 2 days ago
Thank you so much, Morgan! It was a pleasure taking care of you today. I’m so happy to hear that your massage was one of the best you’ve experienced. Your kind words mean so much to me, and I look forward to welcoming you back again soon!
Dominic RomeroLocal Guide · 22 reviewsiTotal number of Google reviews Dominic has written across all businesses on Google Maps, not just this one.
Everything has been perfect since the very first time my girlfriend and I visited this amazing establishment, the staff are amazing and the environment is amazing as well! I definitely recommend this place for everyone to come and visit they will love it!
Price assessment: Great price
Services: Service not listed
Payment method: Other
Response from the owner · a week ago
Hi Dominic, we truly appreciate your continued support! It means so much to know that you and your girlfriend have enjoyed every visit with us. We’re delighted that you both feel comfortable and relaxed here. We look forward to seeing you again soon!
Donna HudginsLocal Guide · 76 reviewsiTotal number of Google reviews Donna has written across all businesses on Google Maps, not just this one.
Exceptional massage at a very reasonable price. The facility was scrupulously clean and lovely. My therapist happened to be Annie, the owner, and I think I got very lucky to choose her.
Price assessment: Reasonable price
Payment method: Credit card
Response from the owner · 2 weeks ago
We truly appreciate your wonderful review and the beautiful photos you shared! It was a pleasure meeting you and providing your massage. We’re especially happy that you found our space clean, welcoming, and reasonably priced. Your kind words mean a great deal to us, and we look forward to welcoming you back to Santa Fe Peaceful Massage!
Annie
Vicki VarneyLocal Guide · 24 reviewsiTotal number of Google reviews Vicki has written across all businesses on Google Maps, not just this one.
We phoned for a couples massage. The automated answering service could not accommodate us but Annie called promptly to resolve. Within the hour we were booked in for 90 minute massages.
My husband and I normally get massages weekly but due to our extensive road trip, have not had a massage in a while.
Annie and Tony worked hard on both my husband and myself - dry rub, oil massage, hot stones, walking on our backs - the whole works. It was amazing! I am going to say it is likely one of the best massages I have ever had.
On departure you are offer small gifts which was extremely thoughtful and appreciated.
We are in Santa Fe for three more days … hopefully we can sneak another massage in.
Price assessment: Great price
Services: Service not listed
Payment method: Credit card
Response from the owner · 3 weeks ago
Thank you so much for sharing such a thoughtful review! We’re delighted that we could arrange your couples massage and that you both enjoyed the full experience. It means so much to hear that it was one of the best massages you’ve ever had. We truly appreciate your kind words and would be honored to welcome you both back before you leave Santa Fe. Safe and happy travels!
Rebecca Pearce7 reviewsiTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
Very good, thorough massage experience. I felt safe.
Addendum: normally in the morning I’m tight, stiff and slow. This morning, after yesterday’s massage, I realized I was putting my sock on while standing… without even thinking about it! AMAZING!! 🙏🏻
Payment method: Credit card
Response from the owner · 3 weeks ago
We’re delighted to hear that you had a thorough and comfortable massage experience. Creating a professional and welcoming space where every guest feels safe and cared for is very important to us. We look forward to seeing you again!
Lisa Schmidt2 reviewsiTotal number of Google reviews Lisa has written across all businesses on Google Maps, not just this one.
We traveled to Sante Fe on a mother daughter’s vacation. We booked 4 for massages. It was easy to book over the phone. We had 2 booked at 9 am and 2 booked at 10 am. The facility was clean, well organized and you were made to feel comfortable. The price was very reasonable.
Price assessment: Great price
Services: Skin treatments
Payment method: Credit card
Response from the owner · 3 weeks ago
Thank you for sharing your experience! We’re so glad we could help make your mother-daughter trip to Santa Fe relaxing and enjoyable. It means a lot to hear that booking was easy, our space felt clean and comfortable, and the pricing felt reasonable. We truly appreciate your group choosing Santa Fe Peaceful Massage and hope to welcome you again on a future visit!
Rocio Guerrero7 reviewsiTotal number of Google reviews Rocio has written across all businesses on Google Maps, not just this one.
As a massage therapist visiting from Nashville, TN I can confirm that Tony’s massage was therapeutic. He combined deep tissue, table thai, and relaxation techniques and worked out the areas I wanted focus on. The complimentary hot stones were also a nice addition. Thank you!
Response from the owner · 3 weeks ago
Thank you, Rocio! It means so much to receive such thoughtful feedback from a fellow massage therapist. We’re delighted that Tony’s combination of deep tissue, table Thai, and relaxation techniques addressed the areas you wanted to focus on. We’re also glad you enjoyed the complimentary hot stones. Thank you for visiting us, and we hope to welcome you again whenever you’re back in Santa Fe!
laurie williamson1 reviewiTotal number of Google reviews laurie has written across all businesses on Google Maps, not just this one.
We had a couples massage with Annie and Tony, and it was honestly the best massage we have ever had. They were both incredibly skilled, attentive, and intuitive. The combination of deep pressure, stretching, and therapeutic techniques was amazing. We both left feeling completely relaxed and like every knot had been worked out.
Annie and Tony were wonderful, and the entire experience at Santa Fe Peaceful Massage was exceptional. We will absolutely be back next time we’re in Santa Fe. Highly recommend!
Response from the owner · 4 weeks ago
Thank you so much for your wonderful review! We’re delighted that you both enjoyed your couples massage and left feeling completely relaxed. It means so much to hear that the pressure, stretching, and therapeutic techniques helped release your tension. We truly appreciate your recommendation and look forward to welcoming you both back the next time you’re in Santa Fe!
Bailey Thompson9 reviewsiTotal number of Google reviews Bailey has written across all businesses on Google Maps, not just this one.
Annie was a great massage therapist! Highly recommend!
Price assessment: Great price
Services: Service not listed
Payment method: Cash
Response from the owner · a month ago
I’m delighted that you enjoyed your massage with me and found our pricing to be a great value. It was a pleasure taking care of you, and we look forward to welcoming you back for another relaxing visit!
Daniel DescheneauLocal Guide · 86 reviewsiTotal number of Google reviews Daniel has written across all businesses on Google Maps, not just this one.
Wow Tony worked on my body and helped release some tight spots that had been causing mobility issues. Thanks to Tony and the rest .
Price assessment: Great price
Payment method: Credit card
Response from the owner · a month ago
We’re glad to hear you had a positive experience and that your session helped you feel more comfortable. We truly appreciate your kind words about our team and the value of your visit. We look forward to welcoming you back to Santa Fe Peaceful Massage!
