SPAS · HAVERHILL, MA
How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%13+4.6Reliability 15%28+4.2Craft & service 20%19+3.8Value 10%4+0.4Momentum 8%98+7.8Track record 7%98+6.9Accountability 5%38+1.9Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.30SCORE
How the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%13+4.6Reliability 15%28+4.2Craft & service 20%19+3.8Value 10%4+0.4Momentum 8%98+7.8Track record 7%98+6.9Accountability 5%38+1.9Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.30SCORESpa Nijoli and Salon
Better than 15% of spas · #17 of 20
4.7★683 Google reviewsGoogle star rating as shown on Google Maps.
4.87★last 12 monthsAverage stars on reviews from the last 12 months only.
2.1%1–2★ in 2 yrs (avg 1.3%)Share of reviews from the last 24 months that gave 1 or 2 stars.
36%complaints answeredShare of 1–3★ reviews the owner publicly replied to.
Spa Nijoli and Salon for kids' cuts
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.1
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).2.00
Usually paidThe price range customers picked most often for this job.—
All 1 Google reviews tagged “Kids' cuts”
Sarah3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★
I have been coming here for a few years now, for haircuts, eyebrow waxing, and facials. I have tried different stylists and estheticians and found the ones that I like (they understand my preferences and I have a good relationship with). There have been 2 instances where I have booked appointments here for…
HairstylingKids' cuts
vs category
Blue = Spa, grey = spas average
Rating over time
Price
$124+17% vs typical spas
Bar = middle half of what customers paid · gold mark = category median.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%13+4.6Reliability 15%28+4.2Craft & service 20%19+3.8Value 10%4+0.4Momentum 8%98+7.8Track record 7%98+6.9Accountability 5%38+1.9Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.
SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
13
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
28
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
19
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
4
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
98
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
98
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
38
Praised for
Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.
Quality
+18 / −3
Professionalism
+19 / −1
Responsiveness
+0 / −0
Punctuality
+16 / −1
Value
+13 / −2
