SPAS · HAVERHILL, MA
Spa Nijoli and Salon logoHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%13+4.6Reliability 15%28+4.2Craft & service 20%19+3.8Value 10%4+0.4Momentum 8%98+7.8Track record 7%98+6.9Accountability 5%38+1.9Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.30SCORE

Spa Nijoli and Salon

Better than 15% of spas · #17 of 20

4.7★683 Google reviewsGoogle star rating as shown on Google Maps.
4.87★last 12 monthsAverage stars on reviews from the last 12 months only.
2.1%1–2★ in 2 yrs (avg 1.3%)Share of reviews from the last 24 months that gave 1 or 2 stars.
36%complaints answeredShare of 1–3★ reviews the owner publicly replied to.

Spa Nijoli and Salon for updos

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+

All 2 Google reviews tagged “Updos”

julia2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Emily💖 is literally the best! I have very long hair and very thick hair, So it’s hard to find a hairdresser that can work their magic and leave me satisfied with the End result. Sometimes I’ve gone there with no idea what I want and she always does something I love ! I’ve even trusted her to cut bangs on me. She’s…

Paid $200+UpdosBlowoutsBang trim
IsauraLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

My bridesmaids and I got our hair and makeup done at Nijoli Salon. Everyone looked absolutely beautiful and were very happy with the service. It was also easy to communicate with Adam throughout the whole wedding planning process. I highly recommend them for any special occasion.

Customer photo from Isaura's review
Updos

vs category

Blue = Spa, grey = spas average

SatisfactionReliabilityCraftValueMomentumTrackAccountability
This companyCategory average

Rating over time

3.54.04.55.02024-Q1: 5.00★ (9 reviews)2024-Q2: 3.70★ (10 reviews)2024-Q3: 4.67★ (9 reviews)2024-Q4: 4.75★ (12 reviews)2025-Q1: 5.00★ (9 reviews)2025-Q2: 5.00★ (7 reviews)2025-Q3: 4.17★ (6 reviews)2025-Q4: 5.00★ (6 reviews)2026-Q1: 4.71★ (17 reviews)2026-Q2: 4.96★ (45 reviews)2026-Q3: 4.97★ (32 reviews)2026-Q4: 4.50★ (12 reviews)2024-Q12024-Q42025-Q32026-Q22026-Q4
This companyIndustrydot size = review count

Price

$124+17% vs typical spas

Bar = middle half of what customers paid · gold mark = category median.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Score factorsHow the Experts Score is calculatedEach factor is a percentile (0–100) against the other companies in this category, then weighted:Satisfaction 35%13+4.6Reliability 15%28+4.2Craft & service 20%19+3.8Value 10%4+0.4Momentum 8%98+7.8Track record 7%98+6.9Accountability 5%38+1.9Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.

SatisfactionSatisfaction · 35%Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume.Bar = this company’s percentile, tick = category average.
13
ReliabilityReliability · 15%How rarely jobs go badly: share of 1–2★ reviews in the last 24 months (fewer = better).Bar = this company’s percentile, tick = category average.
28
Craft & serviceCraft & service · 20%Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — net praise per review.Bar = this company’s percentile, tick = category average.
19
ValueValue · 10%Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights.Bar = this company’s percentile, tick = category average.
4
MomentumMomentum · 8%Last 12 months vs lifetime average — improving or slipping.Bar = this company’s percentile, tick = category average.
98
Track recordTrack record · 7%Review volume and years with reviews.Bar = this company’s percentile, tick = category average.
98
AccountabilityAccountability · 5%Owner replies to 1–3★ reviews.Bar = this company’s percentile, tick = category average.
38

Praised for

Google highlights · percentile vs peersGoogle review highlights (Quality, Professionalism…): positive minus negative mentions per review, as a percentile vs peers.

Quality
+18 / −3
Professionalism
+19 / −1
Responsiveness
+0 / −0
Punctuality
+16 / −1
Value
+13 / −2

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