iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%82+19.9Value 14%100+14.1Replies to reviews 7%92+6.5Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#42 of 136 pet groomingiPosition by Experts Score among all companies we track in this category. · better than 70%
4.9★★★★★112 Google reviews · 24 photos
97%five-star reviews
4.89★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.7%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Sparkle Grooming Co. 4.9 out of 5 based on 112 reviews, noting the owner responds to all feedback. Customers frequently praise the staff's friendliness, punctuality, and ability to handle anxious or difficult pets, while highlighting the value of unlimited membership packages for regular grooming services. Common criticisms include scheduling errors where appointments were not honored, resulting in long wait times, and isolated instances of uneven haircuts without service credits.
Google rating: 4.9 out of 5 from 112 reviews (97% five-star).
Reviews on this page: 112 Google reviews (104 with written comments, 39 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 12, 2026.
Service: Pet Groomer serving Phoenix, Arizona.
Data from Google, last updated October 26, 2026.
Score profile vs other pet grooming
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Sparkle Grooming Co.Pet Grooming median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sparkle Grooming Co.: 89/100 on this factor. Category median: 86.A
89
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sparkle Grooming Co.: 82/100 on this factor. Category median: 82.A
82
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sparkle Grooming Co.: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sparkle Grooming Co.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sparkle Grooming Co.: 92/100 on this factor. Category median: 50.A
92
Bar = this company · dark tick = category median.
Star ratings
112 Google reviews we collected
4.9of 5
5 stars10997%
4 stars00%
3 stars00%
2 stars00%
1 star33%
Praise vs complaints
Phrases our text analysis found in 104 written reviews
99%praise
Praise14799%
Complaints21%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price2754%
Reasonable2244%
Overpriced00%
Not sure12%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4631%
Quality & results4430%
Would recommend2718%
Price & value128%
Speed & response85%
Honesty & trust75%
Communication53%
What customers talk about
We read 104 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The staff was caring/kind and took great care of my babies.”
“They do an excellent job of grooming and trimming our cavapoo.”
“The worst place to care for puppies 👎🏼👎🏼”
“I highly recommend sparkle to anyone to needs a good place to take their dog to get groomed.”
“The unlimited membership is definitely worth it if you take your dog consistently.”
“I stopped in and showed Starla what I was seeing, and she immediately understood.”
“You can trust that the care you see in the windows extends to even the back bathing rooms and kennels.”
“Nevaeh was welcoming and patient while I explained his history with other groomers.”
People customers mention
Starla6 reviews
Goldendoodle4 reviews
Arcadia3 reviews
Fatima3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Sparkle Grooming Co. for 8 kinds of job. Pick one to see what they paid and said.
JasmineLocal Guide · 27 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Had both of my larger dogs groomed at sparkle with Jayla. The staff was caring/kind and took great care of my babies.
Katrina4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
They do an excellent job of grooming and trimming our cavapoo. We come here monthly and she always comes home looking great! Here are photos from her last few grooms. Highly recommend this spot!
Dog ear cleaningDog groomingDog bathing and blow dry
Zack1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Our dog Norman has been going to this location for a little while now and they’ve always done a great job! The unlimited membership is definitely worth it if you take your dog consistently.
Kelly4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Jayla did a wonderful job on my boy Kodi!!! His coat feel amazing! And he came back happy♥️We will definitely be requesting her again!
Reasonable priceDog ear cleaningDog grooming
BreenaLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
We used to go to the San Tan location, but this location opened and is a lot closer. We love this location so much more. I almost want to gatekeep so they don't get too busy or raise prices. Unlike the other location they have plenty of appointment times and you don't have to book two months out. Everyone is so…
Ruby7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
So awesome and quick!
They did both my dogs
My husky literally looks so different we’re so happy with the results! 😭
Rugo and Sam thank you <3
They do an excellent job of grooming and trimming our cavapoo. We come here monthly and she always comes home looking great! Here are photos from her last few grooms. Highly recommend this spot!
Services: Dog ear cleaning, Dog grooming, Dog bathing and blow dry, Dog full service grooming, Dog grooming and styling, Dog nail trimming
Response from the owner · 2 weeks ago
Thank you for your review! ✨ We are so happy your cavapoo always comes home looking great every month. We can't wait to see you both again soon! 🐾
Zack Capes1 reviewiTotal number of Google reviews Zack has written across all businesses on Google Maps, not just this one.
Our dog Norman has been going to this location for a little while now and they’ve always done a great job! The unlimited membership is definitely worth it if you take your dog consistently.
Response from the owner · 2 weeks ago
Thank you for your review! ✨ We love having Norman in and are so happy the unlimited membership has been such a great fit. We can't wait to see you both again soon! 🐾
Trace Jenkins19 reviewsiTotal number of Google reviews Trace has written across all businesses on Google Maps, not just this one.
Jayla did a wonderful job on my boy Kodi!!! His coat feel amazing! And he came back happy♥️We will definitely be requesting her again!
Price assessment: Reasonable price
Services: Dog ear cleaning, Dog grooming
Response from the owner · a month ago
Thank you for your review! ✨ We are so happy Jayla took such great care of Kodi and that he came back happy with an amazing coat. We can't wait to see you both again soon! 🐾
Breena NewLocal Guide · 14 reviewsiTotal number of Google reviews Breena has written across all businesses on Google Maps, not just this one.
We used to go to the San Tan location, but this location opened and is a lot closer. We love this location so much more. I almost want to gatekeep so they don't get too busy or raise prices. Unlike the other location they have plenty of appointment times and you don't have to book two months out. Everyone is so friendly and the dogs behave really well. Which again was not our experience at the San Tan location. The prices are so affordable compared to taking them to get groomed elsewhere.
Response from the owner · a month ago
Thank you for your review! ✨ We’re so happy our new location has been such a great fit and that your pups leave happy after every visit. We can’t wait to see you all again soon! 🐾
Ruby7 reviewsiTotal number of Google reviews Ruby has written across all businesses on Google Maps, not just this one.
So awesome and quick!
They did both my dogs
My husky literally looks so different we’re so happy with the results! 😭
Rugo and Sam thank you <3
Price assessment: Great price
Services: Dog grooming, Dog full service grooming
Response from the owner · a month ago
Thank you for your review! ✨ We are so happy Rugo + Sam both had such a great experience and that your husky came out looking like a whole new pup. We can't wait to see you all again soon! 🐾
Brenna Westerhaus3 reviewsiTotal number of Google reviews Brenna has written across all businesses on Google Maps, not just this one.
Take your dog here for exceptional, above and beyond service!! Our dog Alo (ignore our kitty posing for a picture too haha) is a husky shepherd mix and has a double coat. We get the shed pro along with an essentials package and extra teeth cleaning. She comes out looking, feeling, and smelling AMAZING!! The staff there is so friendly and treats her like they’re own, which is such a piece of mind after dropping her off. All of them are great but Erica went above and beyond taking care of every little detail, which we appreciate so so much!! 5 starts every time!!😊
Price assessment: Great price
Services: Dog ear cleaning, Dog grooming, Dog bathing and blow dry, Dog teeth brushing, Dog full service grooming, Dog nail trimming
Response from the owner · a month ago
Thank you for your review! ✨ We are so happy Erica always goes above and beyond for Alo and that she leaves looking, feeling + smelling amazing every time. We can't wait to see you both again soon! 🐾
Rodger Kohler7 reviewsiTotal number of Google reviews Rodger has written across all businesses on Google Maps, not just this one.
We were so disappointed when our regular groomer left at another location, and unfortunately, our boy’s next haircut didn’t turn out quite right. I stopped in and showed Starla what I was seeing, and she immediately understood. She happened to have an opening about an hour later and fit him in.
When I picked him up, I was blown away by the correction and blending—she did an incredible job! I had read that Starla was the highest-rated groomer at this location, and now I completely understand why. We’re sad to have lost our previous groomer, but thanks to Starla, we once again feel confident that our boy is in great hands. Highly recommend her!
Price assessment: Reasonable price
Services: Dog bathing and blow dry, Dog grooming and styling
Response from the owner · a month ago
Thank you for your review! ✨ We are so happy Starla could step in and make everything right. We can't wait to see your boy again soon! 🐾
Sophia Martinez4 reviewsiTotal number of Google reviews Sophia has written across all businesses on Google Maps, not just this one.
My dog always leaves Sparkle so clean and happy! We recently got the membership and have been bringing her regularly, each time has been a great experience!
Price assessment: Great price
Response from the owner · 2 months ago
Thank you for your review! ✨ We are so happy your girl always leaves clean + happy and that the membership has been such a great fit. We can't wait to see you both again soon! 🐾