Analyzing 7,261,8717.3M ReviewsFor 20,58520.6K Experts

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Speedwell Design Center

Flooring store · Morristown, NJ · reviewed since 2013

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%71+45.1Reliability 28%62+17.5Replies to reviews 8%32+2.6Momentum penalty79−2.1Experts Score= 63Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.63SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#29 of 31 closet designersPosition by Experts Score among all companies we track in this category. · better than 7%
4.7 ★★★★★ 84 Google reviews · 24 photos
90%five-star reviews
4.58★last 12 monthsAverage stars on reviews from the last 12 months only.
6.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
10%reviews answered by the owner
Sep 2026latest review
📞 Call (973) 538-9090Request a call backWebsite ↗

Speedwell Design Center at a glance

Google reviewers rate Speedwell Design Center 4.7 out of 5 based on 84 reviews, highlighting extensive selections of flooring, rugs, and window treatments. Customers frequently praise the showroom staff for patient guidance, budget assistance, and seamless coordination with installation teams who are described as prompt, efficient, and thorough in cleaning. While the owner responded to only 10% of reviews, low-star comments note instances of perceived neglect during consultations, delivery errors, and unsafe driving practices by company vehicles.

  • Google rating: 4.7 out of 5 from 84 reviews (90% five-star).
  • Reviews on this page: 84 Google reviews (75 with written comments, 6 with photos).
  • Owner responses: the business replied to 10% of reviews.
  • Most recent review: September 5, 2026.
  • Service: Closet Designer serving Morristown, New Jersey.

Data from Google, last updated November 2, 2026.

Score profile vs other closet designers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction71Reliability62Craft & service–Value–Momentum79Replies to reviews32Satisfaction: 71 (median 94)Reliability: 62 (median 93)Momentum: 79 (median 100)Replies to reviews: 32 (median 84)
Speedwell Design CenterCloset Designers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Speedwell Design Center: 71/100 on this factor. Category median: 94.B
71
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Speedwell Design Center: 62/100 on this factor. Category median: 93.B
62
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Speedwell Design Center: 79/100 on this factor. Category median: 100.B
79
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Speedwell Design Center: 32/100 on this factor. Category median: 84.D
32

Bar = this company · dark tick = category median.

Star ratings

84 Google reviews we collected

  • 5 stars7690%
  • 4 stars34%
  • 3 stars00%
  • 2 stars00%
  • 1 star56%

Praise vs complaints

Phrases our text analysis found in 75 written reviews

  • Praise13298%
  • Complaints32%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3929%
  • Quality & results3022%
  • Would recommend2619%
  • Speed & response2519%
  • Communication86%
  • Price & value75%

What customers talk about

We read 75 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “…f Speedwell Design for many years and have always received excellent, courteous service from laying new carpet to purchasing Hunter Douglas blinds.…”
  • “Lucinda did a great job in helping me with my blinds, and Vic is a wonderful installer.”
  • “Speedwell has been our consistent go-to for home design projects for over 20 years.”
    “Will not be back here.”
  • “Their showroom has an extensive collection of both, and their installers are prompt, experienced and neat.”
  • “She listened intently, made terrific recommendations and patiently worked with us to get everything just right.”
  • “The prices are very reasonable and the quality of service from start to finish is exceptional.”

People customers mention

  • Douglas 7 reviews
  • Lucinda 6 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Jill4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Can’t say enough good things! From selection to install Speedwell has it all and working with Lucinda has been a pleasure!

Barbara9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I have been a customer of Speedwell Design for many years and have always received excellent, courteous service from laying new carpet to purchasing Hunter Douglas blinds. Their showroom has an extensive collection of both, and their installers are prompt, experienced and neat. I recently needed repairs for some…

Colin9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Speedwell has been our consistent go-to for home design projects for over 20 years. Most recently, we replaced all the windows in our home as part of a larger renovation project. One detail we hadn't accounted for was that our old window treatments no longer fit our new windows. In walks Lucinda Deichmeister, who…

jenny1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★

someone who complaining for parking that isn’t being used i think you need some customers.

Eileen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Lucinda did a great job in helping me with my blinds, and Vic is a wonderful installer. I love Speedwell! Such great service!

nicole4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I couldn’t be happier with my experience. I first used Speedwell Design for flooring at my store in Morristown and loved the results so much I returned for my home. Lucinda in the showroom was incredibly helpful and easy to work with. The installation crew was prompt, efficient, and left everything spotless. The…

Customer photo from nicole's reviewCustomer photo from nicole's review

Compare with

Photos

Customer reviews

4.7 ★★★★★ 84 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jill Assante Interiors LLC4 reviewsTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Can’t say enough good things! From selection to install Speedwell has it all and working with Lucinda has been a pleasure!

Stephen Bonventre8 reviewsTotal number of Google reviews Stephen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service. Lucinda is always extremely helpful.

arlene keysLocal Guide · 44 reviewsTotal number of Google reviews arlene has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Grace is phenomenal

Barbara Fuchs9 reviewsTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been a customer of Speedwell Design for many years and have always received excellent, courteous service from laying new carpet to purchasing Hunter Douglas blinds. Their showroom has an extensive collection of both, and their installers are prompt, experienced and neat. I recently needed repairs for some very old Hunter Douglas blinds (purchased in 2000). Lucinda was incredibly helpful in facilitating those repairs by the manufacturer under the lifetime warranty saving me a lot of money. Speedwell also will perform basic blind repairs before resorting to shipping them back to the manufacturer. Highly recommend Speedwell Design Center.

Colin Hickey9 reviewsTotal number of Google reviews Colin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Speedwell has been our consistent go-to for home design projects for over 20 years. Most recently, we replaced all the windows in our home as part of a larger renovation project. One detail we hadn't accounted for was that our old window treatments no longer fit our new windows. In walks Lucinda Deichmeister, who guided us every step of the way and designed a very elegant Hunter Douglas solution for our entire home. She listened intently, made terrific recommendations and patiently worked with us to get everything just right. Her installation team is equally as amazing - Vic's measurements were spot-on, and his professionalism and expertise made everything go smoothly and efficiently on the day of installation. He is welcome here anytime! Look no further than Speedwell for your next project - you won't regret it. Highly and enthusiastically recommended!

Ariana Torres4 reviewsTotal number of Google reviews Ariana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazed at what a terrible job they did. Will not be back here.

Response from the owner · 3 months ago

Hi Ariana, We're sorry to read your review. We take customer satisfaction very seriously, but we're unable to locate any record matching your name or this experience. We'd appreciate the opportunity to look into this further. Please contact us directly at (973)538-9090 ext 5 or [email protected] with your project details so we can investigate and address your concerns. If this review was intended for another business, we kindly ask that you consider updating or removing it . Thank You

jenny hernandez1 reviewTotal number of Google reviews jenny has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

someone who complaining for parking that isn’t being used i think you need some customers.

Eileen Scott5 reviewsTotal number of Google reviews Eileen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lucinda did a great job in helping me with my blinds, and Vic is a wonderful installer. I love Speedwell! Such great service!

nicole Lufft4 reviewsTotal number of Google reviews nicole has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I couldn’t be happier with my experience. I first used Speedwell Design for flooring at my store in Morristown and loved the results so much I returned for my home. Lucinda in the showroom was incredibly helpful and easy to work with. The installation crew was prompt, efficient, and left everything spotless. The update was truly a game changer. Thank you so much!

Stacey EdelsteinLocal Guide · 19 reviewsTotal number of Google reviews Stacey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic to work with every step of the way!

Speedwell Design Center on Google Maps →

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