Photography studio · Grifton, NC · reviewed since 2023
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#89 of 201 photographersiPosition by Experts Score among all companies we track in this category. · better than 56%
5.0★★★★★25 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate the studio five stars based on twenty-five reviews, noting the owner responded to over half of them. Clients describe services including newborn, maternity, wedding, and family sessions, highlighting the photographer's patience with children, ability to make subjects comfortable, and professional demeanor. Feedback frequently mentions quick turnaround times, helpful posing guidance, and consistent image quality. No negative patterns or common criticisms appear in the provided five-star excerpts.
Google rating: 5.0 out of 5 from 25 reviews (100% five-star).
Reviews on this page: 25 Google reviews (24 with written comments, 18 with photos).
Owner responses: the business replied to 56% of reviews.
Most recent review: December 24, 2025.
Service: Photographer serving Grifton, North Carolina.
Data from Google, last updated October 26, 2026.
Score profile vs other photographers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Sweet Moments PhotographyPhotographers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sweet Moments Photography: 99/100 on this factor. Category median: 99.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sweet Moments Photography: 98/100 on this factor. Category median: 99.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sweet Moments Photography: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sweet Moments Photography: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 62.–
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Bar = this company · dark tick = category median.
Star ratings
25 Google reviews we collected
5.0of 5
5 stars25100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 24 written reviews
94%praise
Praise3094%
Complaints26%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price16100%
Reasonable00%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1444%
Would recommend928%
Quality & results413%
Speed & response26%
Honesty & trust26%
Price & value13%
What customers talk about
We read 24 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Sweet moments photography is the best and amazing we absolutely love Ashley !”
“Highly recommend if you need a photographer to use her, give her a chance she’s great at what she does!”
tiffany4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Sweet moments photography is the best and amazing we absolutely love Ashley ! She has patients and she captures the best pictures! She had the kindest and sweetest soul and is so good with my little girl ! Did I mention she is a phenomenal photographer! I will always recommend sweet moments photography 💜
Great priceFamily and group
Harlee1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
We have been with Ashley since the beginning of our family! She has taken our wedding photos, maternity photos, all our milestones with our children and family photos. We love having her capture our memories!
Sydney2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
I cannot recommend Sweet Moments Photography enough. From the patience, details, posing, and candid shots, she does it all with grace and perfection. We have done newborn, family, 6 month, and about to do 1st birthday pictures and they have all exceeded our expectations! Book with Ash, you won’t regret it.
Great priceFamily and groupBaby photographyChildren's photography
KaliLocal Guide · 11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Sweet Moments is an amazing photography service! Ashley specializes in newborns, children, and family and always produces the best results in images! She has never failed to capture the sweetest memories of me and my daughters over the years. She always makes us feel at ease and each session has always been fun for…
Great price
Candice1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Ashley is wonderful at her job. I have gone to her for multiple pictures and plan to go back again.
Great priceBoudoir photographyChildren's photography
Ashlee1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Sweet moments Photography has done our photos several times now. She sends a ton of pictures takes a lot of photos and is professional helpful and amazing at what she does. Very helpful she even held our littlest daughter so that mom and dad could get some holiday photos together. We just had our holidays photos…
Sweet moments photography is the best and amazing we absolutely love Ashley ! She has patients and she captures the best pictures! She had the kindest and sweetest soul and is so good with my little girl ! Did I mention she is a phenomenal photographer! I will always recommend sweet moments photography 💜
Price assessment: Great price
Services: Family and group
Harlee Stanley1 reviewiTotal number of Google reviews Harlee has written across all businesses on Google Maps, not just this one.
We have been with Ashley since the beginning of our family! She has taken our wedding photos, maternity photos, all our milestones with our children and family photos. We love having her capture our memories!
Response from the owner · 10 months ago
We have truly grew up together! It’s been such a honor to be at all of yours and B’s biggest milestones!
Sydney Strickland2 reviewsiTotal number of Google reviews Sydney has written across all businesses on Google Maps, not just this one.
I cannot recommend Sweet Moments Photography enough. From the patience, details, posing, and candid shots, she does it all with grace and perfection. We have done newborn, family, 6 month, and about to do 1st birthday pictures and they have all exceeded our expectations! Book with Ash, you won’t regret it.
Price assessment: Great price
Services: Family and group, Baby photography, Children's photography
Response from the owner · 10 months ago
Omgoodness just look at her! Her newborn pictures are still some of my absolute favorites! Can’t wait to smash cake soon! Thank you so much for the review!!
Kali CruseLocal Guide · 11 reviewsiTotal number of Google reviews Kali has written across all businesses on Google Maps, not just this one.
Sweet Moments is an amazing photography service! Ashley specializes in newborns, children, and family and always produces the best results in images! She has never failed to capture the sweetest memories of me and my daughters over the years. She always makes us feel at ease and each session has always been fun for everyone. I cannot recommend her enough, you will not be disappointed! Her prices are hard to beat and she sends a ton of images. Just an overall amazing business 💗
Price assessment: Great price
Candice Smith1 reviewiTotal number of Google reviews Candice has written across all businesses on Google Maps, not just this one.
Sweet moments Photography has done our photos several times now. She sends a ton of pictures takes a lot of photos and is professional helpful and amazing at what she does. Very helpful she even held our littlest daughter so that mom and dad could get some holiday photos together. We just had our holidays photos done and they came out amazing, turnaround time was less than a week. Highly recommend if you need a photographer to use her, give her a chance she’s great at what she does!
Caroline Guy5 reviewsiTotal number of Google reviews Caroline has written across all businesses on Google Maps, not just this one.
Sweet Moments Photography did a pumpkin truck mini session with my two girls and they are absolutely stunning! She clearly has a ton of experience with kids and was so patient with them and I can’t wait until our Valentine’s Day session with her!
Gabrielle Henderson12 reviewsiTotal number of Google reviews Gabrielle has written across all businesses on Google Maps, not just this one.
Absolutely incredible photographer!
We have been using her for our family pictures for many years, and she never disappoints. She is truly gifted at what she does! She is patient, creative, and so good at making everyone feel comfortable in front of the camera. You can tell she genuinely loves capturing real moments, and it shows in every single photo.
Our pictures always turn out absolutely stunning—better than we could have imagined. She pays attention to the little details, works great with kids, and delivers high-quality images that we will treasure forever. If you’re looking for a family photographer who goes above and beyond, look no further. Highly, highly recommend!
Price assessment: Great price
Services: Family and group
Response from the owner · 10 months ago
Thank you so much friend! I always looking forward to seeing you and the guys! 💙
Mychayla Blackmon3 reviewsiTotal number of Google reviews Mychayla has written across all businesses on Google Maps, not just this one.
Where do I start? Ashley is phenomenal! She takes your idea and makes it fantastic. She has been doing photos for me for years and they have always been amazing! She will be doing my wedding photography and I have no fears or worries because I know she will be the best as always!
Response from the owner · 10 months ago
Thank you so much for the review! So excited to see you as a bride in 2026!!
