Goat Nation3 reviewsTotal number of Google reviews Goat has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThanks for the help with my Ram Promaster. Will call you again.
Swift Towing and Transportation
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%70+38.2Reliability 24%58+14.1Value 14%57+8.1Replies to reviews 7%91+6.4Craft & service penalty54−4.6Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#126 of 144 towing servicesPosition by Experts Score among all companies we track in this category. · better than 13%
4.8 ★★★★★ 103 Google reviews · 24 photos
91%five-star reviews
10%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
92%reviews answered by the owner
Sep 2025latest review
Swift Towing and Transportation at a glance
Google reviewers rate Swift Towing and Transportation 4.8 out of 5 based on 103 reviews, with the owner responding to 92% of comments. Customers frequently cite prompt arrival times, professional drivers, clear communication, and reasonable pricing for services like towing, jumps, and extractions from mud or snow. However, lower-rated reviews highlight instances of delayed arrivals, unreturned calls, and discrepancies between quoted prices and final charges.
- Google rating: 4.8 out of 5 from 103 reviews (91% five-star).
- Reviews on this page: 103 Google reviews (86 with written comments, 5 with photos).
- Owner responses: the business replied to 92% of reviews.
- Most recent review: September 9, 2025.
- Service: Towing Service serving Wyoming, Michigan.
Data from Google, last updated November 6, 2026.
Score profile vs other towing services
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and satisfaction; weakest: craft & service.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Swift Towing and Transportation: 70/100 on this factor. Category median: 91.B
70
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Swift Towing and Transportation: 58/100 on this factor. Category median: 87.C
58
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Swift Towing and Transportation: 54/100 on this factor. Category median: 99.C
54
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Swift Towing and Transportation: 57/100 on this factor. Category median: 100.C
57
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Swift Towing and Transportation: 91/100 on this factor. Category median: 69.A
91
Bar = this company · dark tick = category median.
Star ratings
103 Google reviews we collected
- 5 stars9491%
- 4 stars44%
- 3 stars00%
- 2 stars11%
- 1 star44%
Praise vs complaints
Phrases our text analysis found in 86 written reviews
- Praise12695%
- Complaints75%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude3728%
- Speed & response3023%
- Would recommend2620%
- Quality & results1612%
- Price & value1511%
- Communication65%
- Honesty & trust32%
What customers talk about
We read 86 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He was professional, friendly, and got my vehicle out of the mud with ease.”
“They called quickly and were highly communicative with me.”
“I highly recommend Swift Towing for anyone in need of reliable towing services in Grand Rapids.”
“Other than the fact my car broke down it was a great experience.”
“The service was prompt, and the price was reasonable.”
“Pricey but fast.”
“Picked up the car, driver was personable, efficient, great communication.”
“Fast & reliable towing service.”
People customers mention
- Rapids 20 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Swift Towing and Transportation for 1 kind of job. Pick one to see what they paid and said.
Recent reviews
JaredLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★
I would give less stars if I could. I called these people after hitting a curb and messed up my suspension. I left my car thinking it wouldn't be long. (Big mistake) I called them 1.5 hours later and they claimed it was the next car after the car they were towing next. They never called and so when I woke up…
Lexie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I had called another company that was blowing me off for over an hour. I called Swift, who said it would be roughly an hour and then were there in 45 minutes! They called quickly and were highly communicative with me. I will use them again.
TediousLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Great job with my vehicle guys. I’ve called around trying to get some service but all the towing companies are backed up today apparently. I’ll definitely use swift towing in the future if I’m in a pinch
CraigLocal Guide · 4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I recently found myself stuck in some mud and in need of a tow. Swift Towing came to my rescue quickly and efficiently. Keyler, the technician who assisted me, was fantastic. He was professional, friendly, and got my vehicle out of the mud with ease. The service was prompt, and the price was reasonable. I highly…
Frank5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I've used Swift Towing on a few different occasions and I've never been disappointed. I will continue to use their services as needed.
EdwardLocal Guide · 48 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
My car had a error code pop up at Cars and Coffee Grand Rapids and after checking with a few different towing places I decided to go with Swift. They were fast, experienced with exotic car low clearance and fairly priced.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Car towing | 3 | — |
Compare with
Photos
Customer reviews
4.8 ★★★★★ 103 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Jared OppenneerLocal Guide · 27 reviewsTotal number of Google reviews Jared has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI would give less stars if I could. I called these people after hitting a curb and messed up my suspension. I left my car thinking it wouldn't be long. (Big mistake) I called them 1.5 hours later and they claimed it was the next car after the car they were towing next. They never called and so when I woke up around 9:30 am I gave them a call and nothing. I call them 2 hours later and they said oh you never said it was in the road the police had it towed so now thats more money out my pocket. I would reccomend everyone to stay away from this company!
Lexie Clark (Lex)9 reviewsTotal number of Google reviews Lexie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI had called another company that was blowing me off for over an hour. I called Swift, who said it would be roughly an hour and then were there in 45 minutes! They called quickly and were highly communicative with me. I will use them again.
Tedious VLocal Guide · 27 reviewsTotal number of Google reviews Tedious has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat job with my vehicle guys. I’ve called around trying to get some service but all the towing companies are backed up today apparently. I’ll definitely use swift towing in the future if I’m in a pinch
Craig RichardsLocal Guide · 4 reviewsTotal number of Google reviews Craig has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI recently found myself stuck in some mud and in need of a tow. Swift Towing came to my rescue quickly and efficiently. Keyler, the technician who assisted me, was fantastic. He was professional, friendly, and got my vehicle out of the mud with ease. The service was prompt, and the price was reasonable. I highly recommend Swift Towing for anyone in need of reliable towing services in Grand Rapids. Thank you, Keyler, for your excellent service!
Frank Lerchen5 reviewsTotal number of Google reviews Frank has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI've used Swift Towing on a few different occasions and I've never been disappointed. I will continue to use their services as needed.
Kyle Merrill2 reviewsTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWent for tacos and overheated. Quick arrival and good price, thank you.
Avery German2 reviewsTotal number of Google reviews Avery has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThis was a dissapointing first time towing experience. I drive an older vehicle that occasionally overheats at inconvenient times. On Sunday, I broke down a mile from my apartment and searched for the nearest towing company which led me to Swift Towing. I called, explained my situation, and was told that a truck would be by to rescue me shortly. I waited 40 minutes with no truck in sight when the address provided on their website was three miles from our location. I called back to get an ETA on when the truck would be arriving and was placed on hold for several minutes. They then proceeded to tell me that a truck would be arriving in the next 20-25 minutes, leading me to believe a truck was never on its way in the first place. When the truck arrived, there wasn't enough room in the cab for both me and my sister, so we had to ride in my vehicle on the back of the flatbed. My sister and I never felt unsafe because it was such a short distance, and we arrived at our destination with no issues. After we were dropped off, the very nice gentleman told us that "it would be on Swift Towing today". Because of this, I did not receive a receipt and hearing that it would be covered was a relief as we had been waiting for over an hour and I later learned after checking my account that I would've been charged $150 for the tow. I then checked my bank account today and saw that my card WAS actually charged the amount, so I immediately called to see what was going on. On the phone I was told that they don't know why the gentleman who towed me would say that, and basically I was going to be charged regardless. The reason for this was because the flatbed came from Grand Valley Towing in Grandville. This was not something that was communicated to me over the phone, nor were any prices for the service. I feel the biggest disappointment in all of this was the miscommunication between Swift Towing, Grand Valley Towing, and me. In the future, please be more transparent with your customers regarding wait time, pricing, and if the services will be provided by a different company.
Edward BussaLocal Guide · 48 reviewsTotal number of Google reviews Edward has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleMy car had a error code pop up at Cars and Coffee Grand Rapids and after checking with a few different towing places I decided to go with Swift. They were fast, experienced with exotic car low clearance and fairly priced.
Response from the owner · 2 years ago
Thank you for your kind feedback Edward! Happy to help any time you're in Grand Rapids.
Brandon Redding3 reviewsTotal number of Google reviews Brandon has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleOn the one day I have to travel into downtown Grand Rapids for work my Land Rover decided to have suspension problems and I called to get a tow and it went smoother than I expected it to. Thanks for the help.
Response from the owner · 2 years ago
Thank you for your review Brandon. Call us whenever you need some help.
Business details
- Phone: (616) 414-3083
- Website: grandrapidstowtrucks.com
- Service area: Wyoming, MI