TAOH The Art of Hair

Hair salon · Secaucus, NJ · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%80+43.6Reliability 24%75+18.2Value 14%75+10.6Replies to reviews 7%16+1.1Craft & service penalty79−2.1Experts Score= 71Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.71SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#83 of 101 hair salonsPosition by Experts Score among all companies we track in this category. · better than 18%
4.8 ★★★★★ 192 Google reviews · 21 photos
92%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
2.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
$48typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

TAOH The Art of Hair at a glance

Google reviewers rate TAOH 4.8 out of 5, frequently praising the clean environment, friendly staff, and precise haircuts for various hair types. Customers often highlight the professional atmosphere and the skill of specific barbers in delivering desired results. However, low-star reviews cite recurring issues with inaccurate posted hours, unreturned cancellation calls, and discrepancies between quoted and final prices.

  • Google rating: 4.8 out of 5 from 192 reviews (92% five-star).
  • Reviews on this page: 192 Google reviews (151 with written comments, 5 with photos).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: September 19, 2026.
  • Service: Hair Salon serving Secaucus, New Jersey.

Data from Google, last updated October 28, 2026.

Score profile vs other hair salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction80Reliability75Craft & service79Value75Momentum100Replies to reviews16Satisfaction: 80 (median 88)Reliability: 75 (median 84)Craft & service: 79 (median 98)Value: 75 (median 97)Momentum: 100 (median 100)Replies to reviews: 16 (median 47)
TAOH The Art of HairHair Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.TAOH The Art of Hair: 80/100 on this factor. Category median: 88.A
80
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.TAOH The Art of Hair: 75/100 on this factor. Category median: 84.B
75
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.TAOH The Art of Hair: 79/100 on this factor. Category median: 98.B
79
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.TAOH The Art of Hair: 75/100 on this factor. Category median: 97.B
75
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.TAOH The Art of Hair: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.TAOH The Art of Hair: 16/100 on this factor. Category median: 47.F
16

Bar = this company · dark tick = category median.

Star ratings

192 Google reviews we collected

  • 5 stars17792%
  • 4 stars42%
  • 3 stars11%
  • 2 stars11%
  • 1 star95%

Praise vs complaints

Phrases our text analysis found in 151 written reviews

  • Praise15194%
  • Complaints106%

Price

What customers reported paying

$48-18% vs typical hair salons

Middle half of what 28 customers paid ($43–$56) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude5534%
  • Quality & results4427%
  • Would recommend3421%
  • Honesty & trust117%
  • Speed & response74%
  • Price & value64%
  • Communication42%

What customers talk about

We read 151 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Excellent service super professional my barbers name is Jay.”
    “…ce was empty and another stylist just making comments in lower voice (rude)…”
  • “His attention to detail, professionalism, and excellent customer service make every visit a great experience.”
    “Just walked in cuz the phone line was not working and they look at me head to toe and told me appointments only (but the place was empty and another s…”
  • “If you’re looking for a skilled barber in the West New York area, I highly recommend Fabian.”
    “Never going back again.”
  • “Fabian provides top-tier, excellent service, but honestly, everyone here is extremely talented.”
  • “I also was lucky enough to have a quick trim after the wash.”
  • “Highly recommend him if you want a warm small town experience with an artist for a great price”
  • “They are very easy to work with and are super passionate about giving you a great experience.”

People customers mention

  • Fabian 23 reviews
  • Ivan 11 reviews
  • Jay 5 reviews
  • Luigi 5 reviews
  • Barber 3 reviews
  • Maria 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired TAOH The Art of Hair for 7 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Angel2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My Barber was Jay and he was amazing. I was practically falling asleep; that's how relaxing it was. I had 3 years of hair to work through and he made it happend. Gave hime a 20% tip

Paid $40–60Haircut
Kyle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

First time there I was walking and they assigned Jay to cut my hair. He did a great job. He was professional and friendly. Great atmosphere.

Paid $40–60Haircut
Mario2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

I've been going to Jay for yearsss and everytime i come out looking super fresh! I get the fade and beard everytime....my lady loves it, my momma really loves it and now my 7 year old son goes to Jay. Highly recommend Jay!!

Paid $40–60HaircutBeard trim
katrina8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Fabian is hands down the best barber in West New York, NJ! His attention to detail, professionalism, and excellent customer service make every visit a great experience. He takes the time to understand exactly what you want and consistently delivers a clean, precise cut. If you’re looking for a skilled barber in the…

Paid $40–60Haircut
LuisLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

You feel the great energy the second you walk in—spotless, clean environment and a very friendly staff. Fabian provides top-tier, excellent service, but honestly, everyone here is extremely talented. Come to this place for a cut and you'll be so glad you did.

Paid $40–60HaircutHairstylingHair coloring
LuisLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

I’ve been going to Fabian at The Art of Hair for years now, and there’s a reason I’ve never gone anywhere else. Fabian is a true professional and a master of his craft. Every cut is precise, consistent, and exactly what I ask for—if not better. Beyond the skill, the experience is always top-notch. He takes his…

Paid $40–60HaircutHairstyling

Photos

Customer reviews

4.8 ★★★★★ 192 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
mike gonzalez2 reviewsTotal number of Google reviews mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great Haircut! Excellent service super professional my barbers name is Jay. He gave me what I wanted super clean and family friendly ambiance.

  • Services: Haircut
Angel Montilla2 reviewsTotal number of Google reviews Angel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My Barber was Jay and he was amazing. I was practically falling asleep; that's how relaxing it was. I had 3 years of hair to work through and he made it happend. Gave hime a 20% tip

  • Price: $40–60
  • Services: Haircut
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Darragh Dempsey7 reviewsTotal number of Google reviews Darragh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent service, great haircut

Kyle Tennant4 reviewsTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

First time there I was walking and they assigned Jay to cut my hair. He did a great job. He was professional and friendly. Great atmosphere.

  • Price: $40–60
  • Services: Haircut
Mario Filian2 reviewsTotal number of Google reviews Mario has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've been going to Jay for yearsss and everytime i come out looking super fresh! I get the fade and beard everytime....my lady loves it, my momma really loves it and now my 7 year old son goes to Jay. Highly recommend Jay!!

  • Price: $40–60
  • Services: Haircut, Beard trim
Peter Singletary4 reviewsTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The best there is. I’ve known Jay the Barber since 2013. He gets the job done. He is very skillful at what he does. I would recommend him to everyone!

  • Services: Haircut, Beard trim
katrina sanchez8 reviewsTotal number of Google reviews katrina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fabian is hands down the best barber in West New York, NJ! His attention to detail, professionalism, and excellent customer service make every visit a great experience. He takes the time to understand exactly what you want and consistently delivers a clean, precise cut. If you’re looking for a skilled barber in the West New York area, I highly recommend Fabian. You won’t be disappointed!

  • Price: $40–60
  • Services: Haircut
Luis HLocal Guide · 11 reviewsTotal number of Google reviews Luis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

You feel the great energy the second you walk in—spotless, clean environment and a very friendly staff. Fabian provides top-tier, excellent service, but honestly, everyone here is extremely talented. Come to this place for a cut and you'll be so glad you did.

  • Price: $40–60
  • Services: Haircut, Hairstyling, Hair coloring, Beard trim
Agustin PalenciaLocal Guide · 74 reviewsTotal number of Google reviews Agustin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente y dedicado servicio. Pendiente de los detalles y el bien servicio. Gracias Fabián

Ioan Espinosa6 reviewsTotal number of Google reviews Ioan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Quality all around

  • Price: $40–60
  • Services: Haircut

TAOH The Art of Hair on Google Maps →

Business details

  • Address: 4414 Park Ave, Weehawken Township, NJ 07086
  • Phone: (201) 293-5752
  • Profile:
  • Service area: Secaucus, NJ