Window installation service · Cashton, WI · reviewed since 2015
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%84+45.8Reliability 24%78+18.9Value 14%98+13.9Replies to reviews 7%100+7.1Craft & service penalty99−0.1Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#72 of 103 interior designersiPosition by Experts Score among all companies we track in this category. · better than 30%
4.8★★★★★405 Google reviews · 24 photos
91%five-star reviews
4.81★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.1%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
The Board Store Home Improvements, Inc. at a glance
Google reviewers rate The Board Store 4.8 out of 5 based on 405 reviews, noting the owner responds to all feedback. Customers frequently praise the company for professional installation of windows, doors, and bathrooms, highlighting punctual crews, clear communication, and thorough cleanup. Recurring criticisms in low-star reviews involve significant scheduling delays, unreturned inquiries, and instances where promised services or pricing information did not match the final experience.
Google rating: 4.8 out of 5 from 405 reviews (91% five-star).
Reviews on this page: 405 Google reviews (329 with written comments, 22 with photos).
Owner responses: the business replied to 100% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
This companyInterior Designers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Board Store Home Improvements, Inc.: 84/100 on this factor. Category median: 95.A
84
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Board Store Home Improvements, Inc.: 78/100 on this factor. Category median: 96.B
78
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Board Store Home Improvements, Inc.: 99/100 on this factor. Category median: 96.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Board Store Home Improvements, Inc.: 98/100 on this factor. Category median: 95.A
98
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Board Store Home Improvements, Inc.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Board Store Home Improvements, Inc.: 100/100 on this factor. Category median: 44.A
100
Bar = this company · dark tick = category median.
Star ratings
405 Google reviews we collected
4.8of 5
5 stars37091%
4 stars164%
3 stars41%
2 stars51%
1 star102%
Praise vs complaints
Phrases our text analysis found in 329 written reviews
97%praise
Praise53297%
Complaints153%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price618%
Reasonable2576%
Overpriced00%
Not sure26%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude16831%
Quality & results13024%
Would recommend8516%
Speed & response8215%
Price & value397%
Communication367%
Honesty & trust71%
What customers talk about
We read 329 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They are prompt, professional, on time, with quality materials and merchandise.”
“Board Store did a great job of installing our door and windows.”
“They also slightly damaged the screen on our front door and we probably would not have even noticed it.”
“We would like to inform the reader of this, 6hat we would definitely recommend the Board Store Home improvement to take on your projects.”
“Disappointed, I do not recommend this company.”
“Anna made the design process so easy and the installers were prompt, professional, and knowledgeable.”
“That wouldn't work for me so next appt available was late July.”
“Work completed in a timely manor, great craftsmanship, reasonable priced.”
“Over priced.”
“Installation by Jordan & Rob who were so easy to work with.”
“In this day and age it's great to know that honesty, integrity and customer service at this level still exists.”
People customers mention
Dan5 reviews
Joe4 reviews
Boardstore4 reviews
Scott4 reviews
Marce3 reviews
Mark3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired The Board Store Home Improvements, Inc. for 8 kinds of job. Pick one to see what they paid and said.
LLLocal Guide · 47 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★
I scheduled a remodel 5 months ago. I paid for the project in full before doing any work. They told me 3 4 and 5 months and nothing.
Please help me understand why.. Same kind of really crappy service. Don't ever do business with them. Highly not recommended !!
Service not listed
KKaryn2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
The Board Store was excellent to work with! We had the whole exterior replaced w new windows, siding, gutters, and a beautiful front door. They made our old, old farmhouse look brand new again! We are so pleased and highly recommend them! 😀
Reasonable priceGeneral window replacementStorm door installation & replacement
LLinda6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I would love to give them more than 5 stars!! They are prompt, professional, on time, with quality materials and merchandise. I love my 3 Provia new sliding glass doors and would highly recommend The Board Store for all home improvements!
Great priceSliding glass door installation & replacement
SSandra3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Board Store did a great job of installing our door and windows. Very professional and easy to work with. We were please with each step of the project
Reasonable price
GGary2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Great price, install ers very good and neat. All windows replaced in two days.
Great price
CCindy4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
They did our bathroom and our gutters and replaced some of our windows. Everything they have done for us has been amazing. We still have more windows to replace when we do they will be who we have do them.
I scheduled a remodel 5 months ago. I paid for the project in full before doing any work. They told me 3 4 and 5 months and nothing.
Please help me understand why.. Same kind of really crappy service. Don't ever do business with them. Highly not recommended !!
Services: Service not listed
Response from the owner · a week ago
Hi LN, thank you for taking the time to leave a review. We apologize for the lack of communication and delay of your project. That is not the experience we want to deliver. We take concerns like yours seriously and would appreciate the opportunity to understand what happened and make things right. Unfortunately, without your name or any details about your project, we’re unable to identify your situation or look into what may have caused the delays.
We truly want to help, but we need a little more information to do so. Please reach out to our office at (608)782-8877 and ask to speak with our Director of Sales and Marketing so we can personally review your concerns and work toward a resolution.
K
Karyn Bell2 reviewsiTotal number of Google reviews Karyn has written across all businesses on Google Maps, not just this one.
The Board Store was excellent to work with! We had the whole exterior replaced w new windows, siding, gutters, and a beautiful front door. They made our old, old farmhouse look brand new again! We are so pleased and highly recommend them! 😀
Price assessment: Reasonable price
Services: General window replacement, Storm door installation & replacement
Response from the owner · 2 weeks ago
Karyn, thank you so much for the kind words and 5 stars! We're happy that you are happy. We hope you enjoy the look of your "new" farmhouse for years to come 😊
L
Linda Germaine6 reviewsiTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
I would love to give them more than 5 stars!! They are prompt, professional, on time, with quality materials and merchandise. I love my 3 Provia new sliding glass doors and would highly recommend The Board Store for all home improvements!
Price assessment: Great price
Services: Sliding glass door installation & replacement
Response from the owner · a month ago
Linda, thank you so so much for the kind words and 5 stars! We're happy that you are happy, thank you for putting your trust in us 💛😊
S
Sandra Jeresek3 reviewsiTotal number of Google reviews Sandra has written across all businesses on Google Maps, not just this one.
They did our bathroom and our gutters and replaced some of our windows. Everything they have done for us has been amazing. We still have more windows to replace when we do they will be who we have do them.
Price assessment: Great price
Response from the owner · a month ago
Thank you so much, Cindy! We're happy to hear that you are loving your home improvements. We can't wait to work with you on the next one. 😁
D
David Rose2 reviewsiTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Thank you so much, Jay! We're happy to hear that you're satisfied with the work of our team. We will be sure to pass along the message 😊
We hope you enjoy your bathroom remodel for years to come!
J
Jeffory Kelner4 reviewsiTotal number of Google reviews Jeffory has written across all businesses on Google Maps, not just this one.
Hello 👋
We would like to inform the reader of this, 6hat we would definitely recommend the Board Store Home improvement to take on your projects. Freddie, Mike and Ryan performed a great job on our windows. What a team. All three know exactly what to do.They cleaned up after the job. All was wonderful done. So pleased 😀
Thanks you all. Would hire again forsure.
Price assessment: Reasonable price
Services: Deck installation
Positive: Responsiveness, Punctuality, Quality, Professionalism, Value
Services: General window replacement
Response from the owner · 3 years ago
Thank you for the great review, Jeffory! We appreciate the kind words and you choosing the Board Store!
B
Betty Crawford5 reviewsiTotal number of Google reviews Betty has written across all businesses on Google Maps, not just this one.
We were so happy with our new patio door and screen door. The installers were professional. They answered all our questions with patience. We were instructed on how our doors work and if we had any questions before the crew left. I truly recommend the Board Store for any home improvements. I know we will contact the board Store for any future needs
Services: Sliding glass door installation & replacement
Response from the owner · 3 months ago
Thank you for the kind words and 5 stars, Betty! We hope you love your new patio door for years to come. Thank you for trusting The Board Store 💛😊
