iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%91+57.8Reliability 28%96+27.1Replies to reviews 8%100+8.2Craft & service penalty77−2.3Experts Score= 91Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#120 of 214 massage therapistsiPosition by Experts Score among all companies we track in this category. · better than 44%
4.8★★★★★103 Google reviews · 24 photos
90%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate The Lux Day Spa 4.8 out of 5 based on 103 reviews, with the owner responding to all feedback. Clients frequently praise the punctuality, communication, and variety of services, including deep tissue, prenatal, and couples massages, noting that the heated tables and calming atmosphere contribute to a relaxing experience. While most find the pricing reasonable for the quality, some three-star reviews cite external noise and a lack of specific attention to requested problem areas as drawbacks.
Google rating: 4.8 out of 5 from 103 reviews (90% five-star).
Reviews on this page: 103 Google reviews (79 with written comments, 10 with photos).
Owner responses: the business replied to 100% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: craft & service.
The Lux Day SpaMassage Therapists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Lux Day Spa: 91/100 on this factor. Category median: 94.A
91
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Lux Day Spa: 96/100 on this factor. Category median: 94.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Lux Day Spa: 77/100 on this factor. Category median: 100.B
77
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Lux Day Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Lux Day Spa: 100/100 on this factor. Category median: 75.A
100
Bar = this company · dark tick = category median.
Star ratings
103 Google reviews we collected
4.8of 5
5 stars9390%
4 stars55%
3 stars44%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 79 written reviews
97%praise
Praise7197%
Complaints23%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3041%
Would recommend1825%
Quality & results1318%
Price & value45%
Speed & response34%
Honesty & trust34%
Communication23%
What customers talk about
We read 79 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is incredibly friendly and sweet, explained everything she was going to do beforehand, and made sure I was comfortable throughout the entire appointment.”
“I received a lymphatic drainage and would 100% recommend.”
“Great experience from calling to make an appointment to having a wonderful, relaxing massage.”
“Awesome place very friendly and worth every penny!”
“This is what I immediately sensed upon meeting her.”
“She is located on the second floor, and the stairs can seem a bit steep for some, but trust me, it’s worth the trek.”
“Words can’t even explain how my massage release so much tension that I was feeling throughout my entire body.”
People customers mention
Nikki23 reviews
Mother4 reviews
Christa4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
TTristen3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
Today we had an amazing experience with Ms Niki! It was my husband’s birthday and he enjoyed every bit his deep tissue massage. I received a lymphatic drainage and would 100% recommend. Thank you for an awesome experience.
HHenahci1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Ms. Nikki is AMAZING!!! I always leave feeling so refreshed and like a new woman! She offers a variety of services, great hospitality, and a clean, safe space to leave all your worries at the door. 10/10!!!
PPamela1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
I have been getting massages from Laura for so many years, before and during her many years at Glen Ivy. She has the most amazing hands and energy. Im so happy she's massaging at Lux Day Spa. Update on my review....I just received a response from the owner (Initial posting was almost a year ago). It's my…
JJennifer6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Extremely satisfied with my deep tissue experience. Incredibly gifted and talented staff. Amazing experience from beginning to end. Very professional and high quality for the price point. Will definitely visit again.
MMeaghan3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
The absolute best massage in the area! Went for my annual birthday massage this past weekend and it did not disappoint, per usual. Nikki is great! Personable, professional and definitely knows what she is doing. It was my first time doing a hot stone massage and wow, it is a game changer! I highly recommend this venue for all your massage services.
AAaryona1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Ms Nikki is genuinely the best! I deal with chronic pain/illness and the relief I feel after is amazing. I’ve had trouble sleeping because of the pain but I almost knocked out by the end of my massage! The heated table is such a nice touch and she does so much to understand and give your body what it needs! Definitely recommend
Today we had an amazing experience with Ms Niki! It was my husband’s birthday and he enjoyed every bit his deep tissue massage. I received a lymphatic drainage and would 100% recommend. Thank you for an awesome experience.
Response from the owner · 4 hours ago
Thank you so much, Tristen! We’re glad you and your husband enjoyed your treatments. We’ll be sure to share your kind words with Niki. It means a lot that you chose us for such a special occasion!
M
MiriamLocal Guide · 159 reviewsiTotal number of Google reviews Miriam has written across all businesses on Google Maps, not just this one.
I had such an amazing experience with Ms. Nikki! From the moment I arrived, everything felt so peaceful and calming. She is incredibly friendly and sweet, explained everything she was going to do beforehand, and made sure I was comfortable throughout the entire appointment. During my massage she asked if there were any areas I wanted her to focus on and checked that the pressure was comfortable for me.
I booked the body scrub and massage combo along with the foot reflexology, and it was AMAZING. I left feeling so relaxed and refreshed. I also really loved that this is a more private, one-on-one experience rather than a large, busy massage place. You never feel rushed Ms. Nikki really takes her time and makes the experience feel personal.
As a stay-at-home mom who rarely gets real time to myself, I didn't realize how badly I needed this until I walked out feeling like a completely different person. 😂❤️ To all the busy, exhausted, overworked moms out there: you deserve some Ms. Nikki time!
I will absolutely be coming back. Thank you, Miss Nikki, for such a wonderful and much-needed experience! 💆♀️❤️
Response from the owner · a month ago
Miriam, this made us smile! We’re so glad Nikki made your time at the spa feel comfortable, peaceful, and truly personal. She’ll be so happy to hear that you enjoyed your visit and left feeling refreshed. We’ll be looking forward to seeing you again for some more well-deserved “Nikki time”! 😊
H
Henahci Williams1 reviewiTotal number of Google reviews Henahci has written across all businesses on Google Maps, not just this one.
Ms. Nikki is AMAZING!!! I always leave feeling so refreshed and like a new woman! She offers a variety of services, great hospitality, and a clean, safe space to leave all your worries at the door. 10/10!!!
Response from the owner · a month ago
Thank you, Henahci! We love hearing that Nikki always leaves you feeling refreshed and cared for. She’ll be so happy to know her hospitality and the atmosphere at the spa have made such a difference for you. We look forward to seeing you again soon!
P
Pamela Lint1 reviewiTotal number of Google reviews Pamela has written across all businesses on Google Maps, not just this one.
I have been getting massages from Laura for so many years, before and during her many years at Glen Ivy. She has the most amazing hands and energy. Im so happy she's massaging at Lux Day Spa. Update on my review....I just received a response from the owner (Initial posting was almost a year ago). It's my understanding that Laura no longer works at Lux Day Spa. If she's back I'd love to make an appointment.
Response from the owner · a month ago
Thank you so much for your continued support over the years! We’re so happy to have Laura with us and love hearing how much you enjoy your time with her. We truly appreciate you! 😊
J
Jennifer Memleb6 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Extremely satisfied with my deep tissue experience. Incredibly gifted and talented staff. Amazing experience from beginning to end. Very professional and high quality for the price point. Will definitely visit again.
Response from the owner · a month ago
Thank you so much for sharing your experience! We’re delighted to hear you enjoyed your deep tissue session and appreciated the professionalism and care from our team. It means a lot to know you had such a positive experience from beginning to end. We look forward to welcoming you back again!
S
S M5 reviewsiTotal number of Google reviews S has written across all businesses on Google Maps, not just this one.
Absolutely the best. Just got a prenatal massage from her, I feel amazing !!
Response from the owner · a month ago
Thank you so much for your kind words! We’re so glad to hear you had a wonderful experience and left feeling refreshed. We truly appreciate your support and look forward to welcoming you back!
M
Meaghan Bien3 reviewsiTotal number of Google reviews Meaghan has written across all businesses on Google Maps, not just this one.
The absolute best massage in the area! Went for my annual birthday massage this past weekend and it did not disappoint, per usual. Nikki is great! Personable, professional and definitely knows what she is doing. It was my first time doing a hot stone massage and wow, it is a game changer! I highly recommend this venue for all your massage services.
Response from the owner · a month ago
Thank you so much for making us part of your birthday tradition! We’re thrilled to hear you enjoyed your hot stone massage and had such a positive experience with Nikki. We truly appreciate your kind words about her professionalism and care. We look forward to welcoming you back for your next visit!
A
Aaryona Cazares1 reviewiTotal number of Google reviews Aaryona has written across all businesses on Google Maps, not just this one.
Ms Nikki is genuinely the best! I deal with chronic pain/illness and the relief I feel after is amazing. I’ve had trouble sleeping because of the pain but I almost knocked out by the end of my massage! The heated table is such a nice touch and she does so much to understand and give your body what it needs! Definitely recommend
Response from the owner · a month ago
Thank you so much for sharing this! Nikki will really appreciate your kind words. We’re happy you felt comfortable and relaxed during your session, and that you enjoyed the heated table. It means a lot to us that you took the time to leave such a thoughtful review. We hope to see you again soon!
J
Jazz Phy2 reviewsiTotal number of Google reviews Jazz has written across all businesses on Google Maps, not just this one.
OMG OMG OMG LET ME TELL Y'ALL!!!!!
MRS. NIKKI IS THE BEST!!!!
I had came in to get a prenatal massage/body scrub and it was the BEST ever !!!!
I was very relaxed and happy. I wanted to fall asleep !!!
I am definitely returning!! Huge recommendation for prenatal and just normal massage !!!
I am glad I was able to experience her greatness and what she does . She helped my body more than she knows ! If I could rate more stars I would !!!!10000000/10!!!!
Response from the owner · a month ago
Thank you so much for this amazing review! We love hearing how much you enjoyed your prenatal massage and body scrub. Nikki is going to be so happy to read this, she truly cares about making every client feel comfortable and cared for. We’re so glad you had such a relaxing experience, and we can’t wait to see you again!
B
Brittany Carter1 reviewiTotal number of Google reviews Brittany has written across all businesses on Google Maps, not just this one.
Ms. Nikki was amazing! My first time at the Lux Spa & I will be back. I went for a deep tissue massage, I felt so great afterwards. 1 hour went by too quick! But Ms. Nikki got all the right pressure points. This spa is a hidden gem. Ms. Nikki was attentive, courteous and made sure I felt comfortable throughout the entire experience. If you're looking for great customer service and a good massage, Ms. Nikki is your girl!!
Response from the owner · a month ago
Thank you so much for such a thoughtful review! We’re so happy you had a great first experience with us. Nikki will love hearing that you felt comfortable and well taken care of throughout your deep tissue massage. And yes, that hour really does fly by! We appreciate the recommendation and hope to see you again soon!
