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The Spa Midtown

Spa · Memphis, TN · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%83+20.1Value 14%100+14.1Replies to reviews 7%83+5.9Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#6 of 20 hot tub spasPosition by Experts Score among all companies we track in this category. · better than 74%
4.9 ★★★★★ 175 Google reviews · 13 photos
96%five-star reviews
4.87★last 12 monthsAverage stars on reviews from the last 12 months only.
2.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
74%reviews answered by the owner
Oct 2026latest review

The Spa Midtown at a glance

Google reviewers rate The Spa Midtown 4.9 out of 5 based on 175 reviews, with the owner responding to 74 percent of them. Customers frequently praise the relaxing atmosphere, punctual staff, and effective massage and facial services that address pain and skin concerns. Recurring themes include professional communication, personalized care, and reasonable pricing for regular treatments. The primary criticism involves dissatisfaction with cosmetic injection results and a report of rude behavior from front desk staff.

  • Google rating: 4.9 out of 5 from 175 reviews (96% five-star).
  • Reviews on this page: 175 Google reviews (149 with written comments, 5 with photos).
  • Owner responses: the business replied to 74% of reviews.
  • Most recent review: October 22, 2026.
  • Service: Hot Tub Spa serving Memphis, Tennessee.

Data from Google, last updated October 29, 2026.

Score profile vs other hot tub spas

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

Satisfaction90Reliability83Craft & service100Value100Momentum100Replies to reviews83Satisfaction: 90 (median 87)Reliability: 83 (median 79)Craft & service: 100 (median 99)Value: 100 (median 99)Momentum: 100 (median 100)Replies to reviews: 83 (median 65)
The Spa MidtownHot Tub Spas median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Spa Midtown: 90/100 on this factor. Category median: 87.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Spa Midtown: 83/100 on this factor. Category median: 79.A
83
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Spa Midtown: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Spa Midtown: 100/100 on this factor. Category median: 99.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Spa Midtown: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Spa Midtown: 83/100 on this factor. Category median: 65.A
83

Bar = this company · dark tick = category median.

Star ratings

175 Google reviews we collected

  • 5 stars16896%
  • 4 stars32%
  • 3 stars11%
  • 2 stars00%
  • 1 star32%

Praise vs complaints

Phrases our text analysis found in 149 written reviews

  • Praise13698%
  • Complaints32%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1676%
  • Reasonable419%
  • Overpriced15%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude5942%
  • Would recommend3022%
  • Quality & results2518%
  • Price & value86%
  • Speed & response64%
  • Honesty & trust64%
  • Communication54%

What customers talk about

We read 149 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Her attention to detail, professionalism, and the care she puts into her work are truly unmatched.”
  • “I highly recommend anyone needing a deep tissue massage to stop by to see her.”
  • “Her technique, calming energy, and attention to detail made the entire experience feel personalized and comfortable.”
  • “I feel the price is fair and I enjoy my time at the spa!”
  • “Fast forward I told the tech (Twilla Reed) here at Spa midtown this was my first experience because it actually was .”
  • “I was lucky enough to have Kaye for my facial, and from the moment I walked in, she greeted me with the warmest smile and genuinely amazing hospitality.”
  • “She listened to my concerns and made sure everything was done with balance and looked natural.”

People customers mention

  • Twila 14 reviews
  • Kaye 9 reviews
  • Nicole 9 reviews
  • Reed 6 reviews
  • Botox 5 reviews
  • Nas 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired The Spa Midtown for 2 kinds of job. Pick one to see what they paid and said.

Recent reviews

Paige6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★

As someone who isn’t from the Memphis area, I found this spa through Google, and I’m so glad I did! I was lucky enough to have Kaye for my facial, and from the moment I walked in, she greeted me with the warmest smile and genuinely amazing hospitality. I’ve had facials from professionals who have been in the…

Nicole3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I visited with Twila today for a massage. Her service was outstanding! I highly recommend anyone needing a deep tissue massage to stop by to see her. Magnificent mighty HANDS!

Jessica3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Kaye is the best in Memphis! I will recommend her for a facial to anyone anytime.

Facial
Gen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I love the Spa Midtown!! Kaye is an incredible skincare specialist and a wonderful person. I feel loved every time I visit.

Customer photo from Gen's reviewCustomer photo from Gen's reviewCustomer photo from Gen's review
Great priceFacial
Shawna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I’ve been to Spa Midtown twice now for prenatal massages with Twila, and both times were exactly what I needed. Pregnancy insomnia has been rough, and she helped me relax so completely that I actually fell asleep on the table — much-needed rest. She went above and beyond to make sure I was comfortable throughout,…

Reasonable price
Lauren3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I’ve been going to Nicole for monthly facials for a decade. I always leave with my face looking dewy and snatched. She is truly amazing.

Great priceSkin treatmentsFacial

Photos

Customer reviews

4.9 ★★★★★ 175 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Paige Depperschmidt6 reviewsTotal number of Google reviews Paige has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

As someone who isn’t from the Memphis area, I found this spa through Google, and I’m so glad I did! I was lucky enough to have Kaye for my facial, and from the moment I walked in, she greeted me with the warmest smile and genuinely amazing hospitality. I’ve had facials from professionals who have been in the industry for over 20 years, and I can confidently say Kaye gave me the best facial I’ve ever had! Her attention to detail, professionalism, and the care she puts into her work are truly unmatched. I live three hours away, and I would genuinely make that drive once a month just to see her. That’s how incredible my experience was! If you’re considering booking with Kaye, DO IT! You won’t regret it. She has officially set the standard for every facial I get moving forward!

Nicole Nolan-Dillard3 reviewsTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I visited with Twila today for a massage. Her service was outstanding! I highly recommend anyone needing a deep tissue massage to stop by to see her. Magnificent mighty HANDS!

Jessica Cutter3 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kaye is the best in Memphis! I will recommend her for a facial to anyone anytime.

  • Services: Facial
DEMETRIS GRAHAM9 reviewsTotal number of Google reviews DEMETRIS has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Twila was Amazing!!!!!!!!!! Best massage Therapist!!!!

Gen Maldonado5 reviewsTotal number of Google reviews Gen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I love the Spa Midtown!! Kaye is an incredible skincare specialist and a wonderful person. I feel loved every time I visit.

  • Price assessment: Great price
  • Services: Facial
Alison Flint7 reviewsTotal number of Google reviews Alison has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing!!

  • Price assessment: Great price
  • Services: Service not listed
Alisha Lucas3 reviewsTotal number of Google reviews Alisha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best massage ever! She was great!

Response from the owner · 2 months ago

Alisha, we are so glad you had such a great experience!

Shawna RobinsonCarter4 reviewsTotal number of Google reviews Shawna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been to Spa Midtown twice now for prenatal massages with Twila, and both times were exactly what I needed. Pregnancy insomnia has been rough, and she helped me relax so completely that I actually fell asleep on the table — much-needed rest. She went above and beyond to make sure I was comfortable throughout, adjusting everything to make it work for where I’m at in my pregnancy. I’ve already recommended her to my best friend and my mom. Highly recommend booking with Twila if you need real relief!

  • Price assessment: Reasonable price
Nick ChangnonLocal Guide · 14 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This review is long overdue! I have been a client of The Spa Midtown for about 4 years now and cannot recommend their practice and the individual work of Nicole, highly enough! The vibe of the location is really conducive to relaxation and they’ve really worked on thoughtful upgrades over the years while still keeping the charm of the old Midtown home, that the practice resides. I get the gentleman’s facial from Nicole and there really aren’t enough positive adjectives to describe the experience. The benefits being two fold: 1) as an opportunity for her to expertly address my skin at that time and 2) as pure and unfettered relaxation. I literally leave as a puddle, in the best way possible. Nicole has curated a truly magical space to allow me to let go of the stresses of life for that hour and just roll into another world. Nicole is extremely professional and skilled but kind and gentle, with just an incredibly calm demeanor. Her work space is extremely organized and clean and her hands literally work magic. If you’re on the fence about this practice, trust me, make an appointment. You won’t regret it!

  • Price assessment: Great price
  • Services: Facial
Lauren Brady3 reviewsTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been going to Nicole for monthly facials for a decade. I always leave with my face looking dewy and snatched. She is truly amazing.

  • Price assessment: Great price
  • Services: Skin treatments, Facial

The Spa Midtown on Google Maps →

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