iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%95+23Value 14%95+13.4Replies to reviews 7%78+5.5Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#39 of 74 tree removal servicesiPosition by Experts Score among all companies we track in this category. · better than 48%
4.9★★★★★311 Google reviews · 24 photos
96%five-star reviews
4.94★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Tree Care Enterprises 4.9 out of 5 based on 311 reviews, with the owner responding to 98% of them. Customers frequently cite punctuality, thorough cleanup, competitive pricing, and knowledgeable staff who clearly explain tree care and irrigation services. Recurring themes include professional communication during estimates and work phases, as well as successful tree removal, pruning, and sprinkler system management. One criticism involved a dispute over alleged tree damage, where the customer felt the company blamed them for the issue.
Google rating: 4.9 out of 5 from 311 reviews (96% five-star).
Reviews on this page: 311 Google reviews (264 with written comments, 12 with photos).
Owner responses: the business replied to 98% of reviews.
Most recent review: October 29, 2026.
Service: Tree Removal Service serving Rockford, Illinois.
Data from Google, last updated November 3, 2026.
Score profile vs other tree removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
Tree Care EnterprisesTree Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tree Care Enterprises: 94/100 on this factor. Category median: 95.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tree Care Enterprises: 95/100 on this factor. Category median: 94.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Tree Care Enterprises: 95/100 on this factor. Category median: 100.A
95
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tree Care Enterprises: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Tree Care Enterprises: 78/100 on this factor. Category median: 50.B
78
Bar = this company · dark tick = category median.
Star ratings
311 Google reviews we collected
4.9of 5
5 stars30096%
4 stars83%
3 stars10%
2 stars00%
1 star21%
Praise vs complaints
Phrases our text analysis found in 264 written reviews
99%praise
Praise45599%
Complaints61%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price4519%
Reasonable18978%
Overpriced00%
Not sure83%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude12026%
Quality & results10823%
Speed & response8518%
Would recommend6614%
Price & value4810%
Communication255%
Honesty & trust92%
What customers talk about
We read 264 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He’s always right on time and he’s a very friendly person to deal with.”
“Adam does a great job managing our irrigation system.”
“Adam and his crew arrived on time, were courteous and professional, and clearly take pride in their work — the whole team showed a great work ethic.”
“Highly recommend Tree Cares to anyone considering a sprinkler system.”
“I will not use anyone but Tree Care to take care of my sprinkler system or keeping our trees healthy.”
“They left the area clean and are reasonably priced.”
“He also followed up before, during, and after the installation, which made the whole process feel looked-after rather than rushed.”
“Great work, and honest upfront when a tree is strong and healthy and doesn't need to go just because it's hanging over the house.”
“Now they are lying and won't take responsibility.”
People customers mention
Adam4 reviews
Matt4 reviews
Ash4 reviews
Jeremy3 reviews
Doug3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Tree Care Enterprises for 6 kinds of job. Pick one to see what they paid and said.
DDoug3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★
They did a good job removing all the dead limbs from my birch tree and pruning the limbs overhanging the house. Clean up was also very good.
EEd10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Adam did the usual winterizing of our underground sprinkler system. He always does perfect work. He’s always right on time and he’s a very friendly person to deal with.
Reasonable priceService not listed
MMichael1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
Adam does a great job managing our irrigation system. Wonderful guy to work with.
Reasonable priceService not listed
LLarry7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Tree Care Enterprises did a terrific job of tree removal at our residence. Our tree removal was challenging but they completed the work successfully and were professional in every way. Excellent service through the entire process and great clean up after the work was done too. Will definitely request their services again for any future tree work needed.
Great priceTree trimming & pruningTree removal
DDouglas2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
We just had a new sprinkler system installed by Tree Cares, and the service was on point from start to finish. Adam and his crew arrived on time, were courteous and professional, and clearly take pride in their work — the whole team showed a great work ethic.
What stood out most was how much time Adam spent with…
MMike3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I have used Tree Care several times since moving to Rockford 9 years ago. They run a seamless operation from estimating, providing professional recommendations and to performing the work. Their personnel have kept me updated throughout all three of these phases and the results have provided me with everything I expect from a professional organization.
They did a good job removing all the dead limbs from my birch tree and pruning the limbs overhanging the house. Clean up was also very good.
Response from the owner · 10 hours ago
Thanks, Doug! We're glad the pruning work on your birch came out so well, and appreciate you noticing the clean-up effort. Doug Edwards and the crew take pride in removing deadwood and getting those overhanging limbs cleared safely without leaving a mess behind. Let us know if you need anything else down the road.
D
Donald McCanse8 reviewsiTotal number of Google reviews Donald has written across all businesses on Google Maps, not just this one.
Thanks, Donald! We appreciate you saying that. Our certified arborists really do take pride in showing up on time and knowing what we're doing, so it's great to hear that came through. Give us a call anytime you need us.
R
Rick Harnden1 reviewiTotal number of Google reviews Rick has written across all businesses on Google Maps, not just this one.
The crew did a a very thorough job. I’m pleased with the work they did.
Price assessment: Great price
Services: Tree trimming & pruning
Response from the owner · 2 weeks ago
Thanks, Rick! We appreciate the kind words. Our team takes pride in doing thorough work and making sure everything's done right, so it's great to hear that came through. Let us know if you ever need anything else.
E
Ed Stein10 reviewsiTotal number of Google reviews Ed has written across all businesses on Google Maps, not just this one.
Adam did the usual winterizing of our underground sprinkler system. He always does perfect work. He’s always right on time and he’s a very friendly person to deal with.
Price assessment: Reasonable price
Services: Service not listed
Response from the owner · 2 weeks ago
Thanks, Ed. Adam appreciates the kind words, and we're glad the winterization went smoothly again this year. He takes pride in showing up on time and doing things right, so it's great to hear that comes through!
M
Michael Carlson1 reviewiTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
The workers were precise and excellent in removing my tree.
Price assessment: Reasonable price
Services: Tree stump grinding
Response from the owner · 3 weeks ago
Thanks, Irma. Jeremy and the crew appreciate the kind words. We're glad the removal and stump grinding came out exactly how you wanted it, and that the hawthorn came down safely and cleanly. Give us a call anytime you need us.
L
Larry Gustafson7 reviewsiTotal number of Google reviews Larry has written across all businesses on Google Maps, not just this one.
Tree Care Enterprises did a terrific job of tree removal at our residence. Our tree removal was challenging but they completed the work successfully and were professional in every way. Excellent service through the entire process and great clean up after the work was done too. Will definitely request their services again for any future tree work needed.
Price assessment: Great price
Services: Tree trimming & pruning, Tree removal
Response from the owner · 3 weeks ago
Thanks, Larry! Jeremy and the crew did great work handling those removals out in Cherry Valley, especially with some of the trickier situations like that mature Hackberry and Box Elder. We appreciate you calling out the cleanup too, that's something we always make sure to do right. Give us a call anytime you need us.
D
Douglas Lombardi2 reviewsiTotal number of Google reviews Douglas has written across all businesses on Google Maps, not just this one.
We just had a new sprinkler system installed by Tree Cares, and the service was on point from start to finish. Adam and his crew arrived on time, were courteous and professional, and clearly take pride in their work — the whole team showed a great work ethic.
What stood out most was how much time Adam spent with me, walking me through how the system works so I actually understood it rather than just being handed a manual. He also followed up before, during, and after the installation, which made the whole process feel looked-after rather than rushed.
Highly recommend Tree Cares to anyone considering a sprinkler system.
Response from the owner · 3 weeks ago
Thanks, Douglas! We're glad Adam and the crew made the irrigation and sprinkler installation process easy for you. Taking time to walk through how everything works is exactly how we like to do things, and it sounds like the team really delivered. We appreciate you letting us know, and give us a call anytime you need us.
M
Mike Hotopp3 reviewsiTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
I have used Tree Care several times since moving to Rockford 9 years ago. They run a seamless operation from estimating, providing professional recommendations and to performing the work. Their personnel have kept me updated throughout all three of these phases and the results have provided me with everything I expect from a professional organization.
Response from the owner · 3 weeks ago
Thanks so much, Mike. We appreciate you sticking with us over the years, and it's great to hear that Jeremy and the team kept you in the loop throughout the walnut pruning work. That kind of communication and follow-through is exactly what we aim for on every job, from the initial site visit through the final cleanup. Happy to help anytime you need us.
M
Mike Omelusik10 reviewsiTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Doug and the crew did an excellent job. We had two large maples that needed trimming, one of them 50 feet tall. The large tree had a tear out on a large limb facing the house that could brake off and land on the house. They took great care when trimming to make sure the tree was safe. Wonderful job cleaning up. I highly recommend Tree Care Enterprises.
Price assessment: Reasonable price
Services: Tree trimming & pruning
Response from the owner · 4 weeks ago
Thanks, Mike. Doug and the crew appreciate the feedback, and we're glad they were able to address that hazard on your tall maple safely. Removing the deadwood and installing the support cable should help keep both of those trees healthy and secure for years to come. Give us a call anytime you need us.
