Roofing contractor · Newberry, FL · reviewed since 2022
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%95+23Value 14%100+14.1Replies to reviews 7%84+5.9Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#8 of 26 ice removal servicesiPosition by Experts Score among all companies we track in this category. · better than 72%
5.0★★★★★734 Google reviews
98%five-star reviews
4.90★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
98%reviews answered by the owner
$14ktypical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Customers frequently cite prompt communication, regular text updates via a customer portal, and fair pricing as key aspects of their experience with roof replacements, gutter installations, and insurance claim assistance. Recurring themes include professional crew conduct, efficient project completion, and thorough site cleanup. However, low-star reviews highlight concerns regarding the company's bankruptcy closure without notice, a driver violating traffic laws, and discrepancies in labor costs or delayed repairs after failed inspections.
Google rating: 5.0 out of 5 from 734 reviews (98% five-star).
Reviews on this page: 733 Google reviews (680 with written comments, 82 with photos).
Owner responses: the business replied to 98% of reviews.
Most recent review: October 2, 2026.
Service: Ice Removal Service serving Newberry, Florida.
Data from Google, last updated October 26, 2026.
Score profile vs other ice removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
True Force RoofingIce Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.True Force Roofing: 95/100 on this factor. Category median: 92.A
95
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.True Force Roofing: 95/100 on this factor. Category median: 88.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.True Force Roofing: 100/100 on this factor. Category median: 94.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.True Force Roofing: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.True Force Roofing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.True Force Roofing: 84/100 on this factor. Category median: 79.A
84
Bar = this company · dark tick = category median.
Star ratings
733 Google reviews we collected
5.0of 5
5 stars71898%
4 stars81%
3 stars30%
2 stars10%
1 star30%
Praise vs complaints
Phrases our text analysis found in 680 written reviews
98%praise
Praise1,69598%
Complaints272%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price5149%
Reasonable5149%
Overpriced00%
Not sure22%
$14k+4% vs typical ice removal services
Middle half of what 75 customers paid ($9.9k–$21k) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude33720%
Quality & results30718%
Would recommend29417%
Speed & response26315%
Communication25315%
Price & value18211%
Honesty & trust865%
What customers talk about
We read 680 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“From beginning to end, the entire process was handled with professionalism, care, and attention to detail.”
“After being initially denied of a roof replacement by insurance, these experts came and gave a thorough roof inspection that lead to the claim being paid!”
“The customer service is horrible, they have no sense of urgency for anything, but have all the sense of urgency for their payment.”
“I am extremely pleased with my new roof and would absolutely recommend this company to anyone looking for a roofing team that combines quality workman…”
“I would not recommend this company for a roof.”
“They were thorough, hardworking, efficient, and attentive to detail.”
“…was happening next, and even keeping us updated when weather caused delays.…”
“They took the time to answer every question I had, explain things in a way I could understand, and genuinely educate me throughout the process rather…”
“The cost was reasonable compared to other estimates we got, and the customer support and assistance they gave us was special.”
“…very question I had, explain things in a way I could understand, and genuinely educate me throughout the process rather than simply telling me what ne…”
People customers mention
Christy41 reviews
Dave38 reviews
Goga35 reviews
Scott30 reviews
Matt26 reviews
Derek21 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired True Force Roofing for 8 kinds of job. Pick one to see what they paid and said.
Tyler2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I was having True Force to do gutters and then they went out of business. I received my financial deposit back and they made it right by me. Appreciative of how they conducted their business and gave me my deposit back in light of the business troubles.
Paid $1–5,000Gutter installation
Koki1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I love the chestnut valley color with secondary water barrier underneath!
I am very Happy with timeliness of the work and quality!
Paid $15,000–20,000Reasonable priceRoof repair for storm & wind damage
Don9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
James Shannon was the on-site manager for our roofing project, and he and his roofing crew did a fantastic job installing a metal roof on our home. They were prompt and efficient, and the roof looks great. Most impressive of all was James's communication with us throughout the process. We received text messages when…
Elizabeth1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
I recently had my roof replaced by True Force Roofing. I was truly impressed with their teamwork from start to finish… scheduling, delivery, communication, work performance, and end result. I am well pleased with my new roof.
My initial contact was with Mike Archer, Roofing Consultant, who was personable as well as…
Paid $10,000–12,000Great priceRoof installation
Micki1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Extremely satisfied with my new roof! All my neighbors as well as me LOVE it. Such a great look for the country vibe we live in. I’ve only waited 35 years to get the roof of my dreams!! Both Dalton Perry, my sales rep and James my crew manager along with the professional crew of roofers made my piece of paradise…
Paid $20,000+Reasonable priceRoof installation
Donna2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Thank you to Jose and his crew. The crew worked hard and long hours and the clean up each day was outstanding. Would recommend Jose and his crew to any one needing a new roof.
Paid $12,000–14,000Great priceSkylight repairRoof repair for storm & wind damage
I was having True Force to do gutters and then they went out of business. I received my financial deposit back and they made it right by me. Appreciative of how they conducted their business and gave me my deposit back in light of the business troubles.
Price: $1–5,000
Services: Gutter installation
James Quinlan4 reviewsiTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
True Force is the best contractor I have ever dealt with. They gave me a fair price. I always knew where we were on the project, because they kept me informed, as promised. Scott got the ball rolling, and from there, things moved along, again, as promised. James kept the progress going, and texted regular updates. If I had a question and texted, I got a prompt answer. Shout out to the crew who did the roofing. I own a 60 year old house with steel trusses, and an aluminum roof, and no one had ever seen such a contraption. The crew figured it out and got to work. The crew is a family, and they were the “well-oiled machine.” The result, on such an unusual house, is flawless! The only touch up was to remove five fasteners left over from the old roof. To be fair, it was getting dark when they finished, and they were simply missed. I texted James, and he had someone out within an hour to tidy things up. When I wrote the check, I did so without hesitation. James, Scott, and crew: Outstanding job, and breathtaking service! Can you tell I’m a happy customer?
September 22 addendum: I’m downgrading my rating. True Force did a great job installing my roof. I called them over a week ago for a roof leak on another building. I can’t anyone with a pulse on the phone. Over 7 days I called 5 times and left 3 messages for a call back. Nothing. It leaves me with the impression that they are solely interested in installing new roofs. I thought I found a good company I could call to get the same attention to roof maintenance as they gave my new roofs. Nope. I’m disappointed.
Price assessment: Reasonable price
Price: $15,000–20,000
Services: Roof installation
AmyLocal Guide · 225 reviewsiTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
Closed and declared bankruptcy with zero notice. If you have a down payment with them, contact the Attorney Generals office about any bonding or other such backing. Rumor mill says they are "writing checks" but who knows if the money is even there.
Koki Kubo, CPA1 reviewiTotal number of Google reviews Koki has written across all businesses on Google Maps, not just this one.
⭐⭐⭐⭐⭐ Exceptional Experience From Start to Finish!
Listen! When I found out I had to replace my roof I was devastated! However, I cannot say enough wonderful things about my experience with this roofing company. From beginning to end, the entire process was handled with professionalism, care, and attention to detail.
Chazz and Roger were absolutely exceptional. Replacing a roof can feel overwhelming, but they made the process so much easier. They took the time to answer every question I had, explain things in a way I could understand, and genuinely educate me throughout the process rather than simply telling me what needed to be done. I never felt rushed or left wondering what was happening next. Their communication, patience, and professionalism gave me tremendous confidence in the entire project. I was already experiencing anxiety before hand, but Roger and Chazz must have psychology degrees as well, because I felt my anxiety diminish. They got back to me each call or text, and/or let me know if they would call me later during business hours and what time. I was never left in the dark, wondering when I would hear back.
The roofing crew was equally impressive. They were thorough, hardworking, efficient, and attentive to detail. It was clear that they took pride in their work and cared about doing the job correctly.
What stood out most was that I didn't feel like I was simply another roofing job. I felt informed, respected, and taken care of throughout the entire experience. That level of customer service makes a huge difference when you're making such an important investment in your home.
A huge thank you to Chazz, Roger, and the entire crew for making what could have been a stressful experience such a positive one. I am extremely pleased with my new roof and would absolutely recommend this company to anyone looking for a roofing team that combines quality workmanship with outstanding customer service.
Five stars without hesitation! ⭐⭐⭐⭐⭐ and if you have anxiety as well, don’t worry! They are skilled in that area too-to calm your concerns. I was able to put the anxiety medication away 😂. But really, they really did calm my concern.
Angelique Walden2 reviewsiTotal number of Google reviews Angelique has written across all businesses on Google Maps, not just this one.
We seriously cannot say enough good things about James and his team at True Force Roofing!
From the very beginning, James was honest, upfront, and incredibly easy to work with. Communication was amazing throughout the entire process. Their customer portal made everything so easy to follow, and James consistently sent us message updates through the portal explaining the progress of the job, what was happening next, and even keeping us updated when weather caused delays. We were never left wondering what was going on or where things stood.
We also loved being able to follow along with the progress through pictures uploaded to the portal from the start of the job all the way through completion. It was such a nice touch and gave us peace of mind being able to actually see the work being done along the way.
James and his team made the entire process smooth and stress-free. The level of communication, honesty, and transparency really stood out to us, and we are extremely happy with our new roof!
We would absolutely recommend James and the True Force Roofing team to anyone looking for a roofing company that is reliable, communicative, and truly cares about their customers. Definitely a 5-star experience from start to finish!
SamLocal Guide · 214 reviewsiTotal number of Google reviews Sam has written across all businesses on Google Maps, not just this one.
I had two roofs replaced by this company, and the experience was outstanding from start to finish. Dalton was one of the most responsive and communicative people I've worked with, always keeping me informed and making the process easy. On our most recent project, James managed the job and his organization and communication were exceptional. The turnaround time was incredibly fast, and I never had to chase anyone down for updates. The whole team was professional, efficient, and clearly committed to great customer service. They worked very well around my other contractors and resolved all issues with permits without informing by going down to the city within 24 hours. If you're looking for a roofing company that delivers excellent communication, fast service, and a smooth process, this is the A Team. I'm not surprised that they have 5 stars and over 700 reviews (they are probably all real unlike some company's that pay for reviews).
There is a important thing you won't always find even with a good contractor, they are honest and have good integrity!
Price: $5,000–10,000
Dustin Banks8 reviewsiTotal number of Google reviews Dustin has written across all businesses on Google Maps, not just this one.
Rodolfo and Jake come to the rescue! After being initially denied of a roof replacement by insurance, these experts came and gave a thorough roof inspection that lead to the claim being paid! I cannot thank True Force enough for their professionalism and diligence. True Force just gained a lifelong customer!