Pest control service · El Paso, TX · reviewed since 2015
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%77+42Reliability 24%79+19.2Value 14%92+13Replies to reviews 7%98+6.9Craft & service penalty67−3.3Momentum penalty72−2.8Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#27 of 27 building inspectorsiPosition by Experts Score among all companies we track in this category. · better than 0%
4.8★★★★★525 Google reviews · 21 photos
91%five-star reviews
4.63★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
92%reviews answered by the owner
$101typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Truly Nolen Pest & Termite Control 4.8 out of 5 based on 525 reviews, noting the owner responds to 92% of feedback. Customers frequently praise thorough inspections, clear explanations of treatments, and professional handling of ants, termites, and mosquitoes. Recurring themes include efficient scheduling and knowledgeable staff who address specific pest issues. However, some low-star reviews criticize pricing relative to service scope, missed appointment windows, and inconsistent effectiveness against persistent pests.
Google rating: 4.8 out of 5 from 525 reviews (91% five-star).
Reviews on this page: 525 Google reviews (392 with written comments, 5 with photos).
Owner responses: the business replied to 92% of reviews.
Most recent review: October 22, 2026.
Service: Building Inspector serving El Paso, Texas.
Data from Google, last updated October 25, 2026.
Score profile vs other building inspectors
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and value; weakest: craft & service.
This companyBuilding Inspectors median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Truly Nolen Pest & Termite Control: 77/100 on this factor. Category median: 98.B
77
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Truly Nolen Pest & Termite Control: 79/100 on this factor. Category median: 97.B
79
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Truly Nolen Pest & Termite Control: 67/100 on this factor. Category median: 99.B
67
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Truly Nolen Pest & Termite Control: 92/100 on this factor. Category median: 100.A
92
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Truly Nolen Pest & Termite Control: 72/100 on this factor. Category median: 100.B
72
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Truly Nolen Pest & Termite Control: 98/100 on this factor. Category median: 50.A
98
Bar = this company · dark tick = category median.
Star ratings
525 Google reviews we collected
4.8of 5
5 stars47991%
4 stars163%
3 stars102%
2 stars41%
1 star163%
Praise vs complaints
Phrases our text analysis found in 392 written reviews
97%praise
Praise63797%
Complaints183%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
96%fair
Great price1428%
Reasonable3060%
Overpriced24%
Not sure48%
$1010% vs typical building inspectors
Middle half of what 27 customers paid ($58–$172) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude22835%
Quality & results15323%
Speed & response9214%
Would recommend8012%
Communication6710%
Price & value193%
Honesty & trust162%
What customers talk about
We read 392 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Paul and the Truly Nolen crew have been kind, honest, willing to work with us under incredibly difficult circumstances.”
“Truly Nolen has taken care of my residence for almost 6 years, with great service.”
“They never listen to your requests, they never let you know when they're going to fumigate, terrible service, we want to cancel.”
“Very professional, quick service, and knowledgeable about their business.”
“THEY RESCHEDULED THE APPOINTMENT TWICE AND NO SHOW STILL.”
“He is TRULY thorough, checks every inch of our house, inside and out, so STRONGLY recommend Hector for the BEST EMPLOYEE EVER”
“and never will hire them again .”
“He explained what was going on, what needed to be done, and what he recommended.”
“Definitely worth the money, and I really appreciate Josh taking the time to explain everything instead of just trying to sell me a service.”
“Completely overpriced.”
“Then we got a lot of rain, and I honestly thought, “Well, there goes the treatment.”
People customers mention
Nolan28 reviews
Josh25 reviews
Herman18 reviews
Hector12 reviews
Javier11 reviews
Paul9 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Truly Nolen Pest & Termite Control for 8 kinds of job. Pick one to see what they paid and said.
Marie2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★
I appreciate that the technician took the time to explore the kind of bug that was in my house. The contract was explained to me, but then I never received the copies of what I had signed, until I called them. There seemed to be some kind of problem with that. Let's hope they deliver their promises.
Paid $200+Not sureGeneral pest inspection
Martin1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
I had a great experience with Truly Nolen! Josh came out to my home and did a thorough assessment of the issues I was having in both my front and backyard. He explained what was going on, what needed to be done, and what he recommended.
At first I thought the price was a little high, but I knew the problem needed…
Ricky1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★
We had an appt for between 12 - 2pm on Wednesday Sept 30, 2026, and he showed up at 10am. We wanted the service tech here between 12 - 2 due to the fact that we close at 12 and there would be no clients or animals in the building. Also, the carboard traps were not replaced with new ones and the office personnel…
Paid $80–100Reasonable price
John1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★
I feel the service was just fair. I originally hired them because I saw my neighbor had their service & his termite technician treated his property with a dual layer of protection. My technician was not as thorough as his has been. I did not get the same treatments that he has gotten. I wanted the spray, dust &…
Paid $200+OverpricedGeneral pest inspectionAnt extermination
ClairLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★
Paul did an excellent job explaining what my bug problem was. Hector sprayed and made sure I was satisfied. Both gentlemen were professional, knowledgeable, and efficient.
Paid $200+Reasonable priceHome inspectionGeneral pest inspectionBug & insect extermination
Kristin3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
THE BEST! Less than a week after we received service we stopped seeing activity. Very pleased. Aaron was great!
I appreciate that the technician took the time to explore the kind of bug that was in my house. The contract was explained to me, but then I never received the copies of what I had signed, until I called them. There seemed to be some kind of problem with that. Let's hope they deliver their promises.
Price assessment: Not sure
Price: $200+
Services: General pest inspection
Pest type: Other
Response from the owner · a day ago
Marie,
We are sorry you did not receive copies of what you had signed. We hope going forward we will be able to exceed your expectations and we can go from 2 stars to a 5 star review. Please email me at [email protected] if you feel I can be of any assistance in the future.
Sincerely,
Ginny White
Truly Nolen of America Inc.
Martin Villanueva1 reviewiTotal number of Google reviews Martin has written across all businesses on Google Maps, not just this one.
I had a great experience with Truly Nolen! Josh came out to my home and did a thorough assessment of the issues I was having in both my front and backyard. He explained what was going on, what needed to be done, and what he recommended.
At first I thought the price was a little high, but I knew the problem needed to be taken care of, so I went ahead with the service—and I’m SO glad I did. The difference from literally one day to the next was incredible!
Then we got a lot of rain, and I honestly thought, “Well, there goes the treatment. It probably all washed away.” Nope! Even after all that rain, I still haven’t had the problems I was having before.
Whatever they use WORKS! Definitely worth the money, and I really appreciate Josh taking the time to explain everything instead of just trying to sell me a service. Highly recommend Truly Nolen!
Price assessment: Reasonable price
Price: $100–120
Services: Home inspection, Rodent extermination, Spider extermination, General pest inspection
Pest type: Ants, Cockroaches, Spiders, Mosquitoes
Response from the owner · 2 weeks ago
Martin,
We're happy to hear that Josh and our team provided you with exceptional service and valuable information. We take pride in our team's professionalism and knowledge. Your satisfaction means a lot to us, and we look forward to serving you again!
Sincerely,
Ginny White
Truly Nolen of America Inc.
Ricky Pendell1 reviewiTotal number of Google reviews Ricky has written across all businesses on Google Maps, not just this one.
We had an appt for between 12 - 2pm on Wednesday Sept 30, 2026, and he showed up at 10am. We wanted the service tech here between 12 - 2 due to the fact that we close at 12 and there would be no clients or animals in the building. Also, the carboard traps were not replaced with new ones and the office personnel that were here did not see any spray left behind in the interior rooms.
Price assessment: Reasonable price
Price: $80–100
Pest type: Ants, Cockroaches, Spiders
Response from the owner · 2 weeks ago
Ricky,
I'm so sorry to hear that we haven't met your expectations. Please email me at [email protected], with your address, so I can reach out to the branch affiliated with your account with your issues. I cannot locate your account with the information that was provided. I am feeling it is under your company name. I would like to let your local branch know this.
Sincerely,
Ginny White
Truly Nolen of America Inc.
Marguerite sweeney9 reviewsiTotal number of Google reviews Marguerite has written across all businesses on Google Maps, not just this one.
Going through a difficult process with my mother’s home. Paul and the Truly Nolen crew have been kind, honest, willing to work with us under incredibly difficult circumstances.
Cannot say enough about their service.
Price assessment: Reasonable price
Services: Home inspection, Rodent extermination
Pest type: Rodents
Response from the owner · 2 weeks ago
Marguerite,
Thank you so much for taking the time to write a 5-star review about Paul and crew! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
John Selmon1 reviewiTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
I feel the service was just fair. I originally hired them because I saw my neighbor had their service & his termite technician treated his property with a dual layer of protection. My technician was not as thorough as his has been. I did not get the same treatments that he has gotten. I wanted the spray, dust & pellets. I didn't get all 3, which is why ants got into my house.
Price assessment: Overpriced
Price: $200+
Services: General pest inspection, Ant extermination
Pest type: Ants
Response from the owner · a month ago
John,
I sorry to hear you felt you didn't get the same service as your neighbor. It depends on the season as to what kind of service you receive. I don't know if it was a different time of year. Please contact your local office if you feel you need another service. There will be no charge for an additional service. I hope we can change your three star review to a five star.
Sincerely,
Ginny White
Truly Nolen of America Inc.
Mando Aguilar5 reviewsiTotal number of Google reviews Mando has written across all businesses on Google Maps, not just this one.
I went to a Home & Garden Show in March, 2026 and decided to give Truly Nolan a try for Mosquito Extermination. I have tried other services the past couple of years with not so good results. It has now been 5 months since switching to Truly Nolan and during this time, I only saw one mosquito. That's correct; one mosquito. I am so impressed with the service, and especially my technician Herman. He really enjoys his job and he is always in a pleasant and happy mood. I'm sold on this service.
Services: Mosquito extermination
Response from the owner · a month ago
Mando,
We're happy to hear that Herman’s thorough approach and expertise have made a positive impact on your mosquito control experience. We’re grateful to have you as a customer and look forward to continuing to serve you!
Sincerely,
Ginny White
Truly Nolen of America Inc.
Clair CookLocal Guide · 13 reviewsiTotal number of Google reviews Clair has written across all businesses on Google Maps, not just this one.
Paul did an excellent job explaining what my bug problem was. Hector sprayed and made sure I was satisfied. Both gentlemen were professional, knowledgeable, and efficient.
Price assessment: Reasonable price
Price: $200+
Services: Home inspection, General pest inspection, Bug & insect extermination
Pest type: Ants, Cockroaches, Spiders, Other
Response from the owner · a month ago
Clair,
We're happy to hear that Paul and Hector provided you with exceptional service and valuable information. We take pride in our team's professionalism and knowledge. Your satisfaction means a lot to us, and we look forward to serving you again! Please email me at [email protected] to let us know what we can do to improve your service.
Sincerely,
Ginny White
Truly Nolen of America Inc.
Kristin Garcia3 reviewsiTotal number of Google reviews Kristin has written across all businesses on Google Maps, not just this one.
THE BEST! Less than a week after we received service we stopped seeing activity. Very pleased. Aaron was great!
Price assessment: Reasonable price
Price: $80–100
Services: Cockroach extermination
Pest type: Cockroaches
Response from the owner · a month ago
Kristin,
We're happy to hear that Aaron's thorough approach and expertise have made a positive impact on your pest control experience. We’re grateful to have you as a customer and look forward to continuing to serve you!
Sincerely,
Ginny White
Truly Nolen of America Inc.
D WLocal Guide · 69 reviewsiTotal number of Google reviews D has written across all businesses on Google Maps, not just this one.
Truly Nolen has taken care of my residence for almost 6 years, with great service. In addition to quarterly inspection and treatment, they also come out as needed if something crawls in between those scheduled visits. I particularly like Lauro's professionalism in working with customers to determine and meet their needs.
Price assessment: Reasonable price
Services: Home inspection, Termite inspection, Termite extermination, General pest inspection, Cockroach extermination, Ant extermination
Pest type: Ants, Termites, Cockroaches
Response from the owner · a month ago
DW,
Thank you so much for taking the time to write such a wonderful 5-star review about Lauro! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback and for being a valued customer for 6 years!
Sincerely,
Ginny White
Truly Nolen of America Inc.
Laura Torres3 reviewsiTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
They left the bee hive on the ground and right now the bees are back
Price assessment: Great price
Price: $80–100
Services: Hornet & wasp extermination
Response from the owner · 2 months ago
Laura,
I am sorry this happened. In looking at your account I see you have another service scheduled for 8/27. They should be able to take care of the situation then. Please feel free to contact your local branch any time you feel an additional service is needed.
Sincerely,
Ginny White
Truly Nolen of America Inc.
