Solar energy company · Lakeville, MN · reviewed since 2016
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%97+56.9Reliability 26%93+24.3Value 15%87+13.2Craft & service penalty99−0.1Experts Score= 94Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#31 of 80 solar servicesiPosition by Experts Score among all companies we track in this category. · better than 62%
4.9★★★★★82 Google reviews · 23 photos
98%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate TruNorth Solar 4.9 out of 5 based on 82 reviews, with the owner responding to 62 percent of them. Customers frequently praise the company for punctual installations, clear communication throughout the permitting and grid connection processes, and competitive pricing. Recurring themes include professional crew conduct, helpful guidance on utility incentives, and post-installation support that ensures long-term system performance. The provided excerpts contain no low-star reviews or specific criticisms.
Google rating: 4.9 out of 5 from 82 reviews (98% five-star).
Reviews on this page: 82 Google reviews (73 with written comments, 8 with photos).
Owner responses: the business replied to 62% of reviews.
Most recent review: October 12, 2026.
Service: Solar Service serving Lakeville, Minnesota.
Data from Google, last updated October 25, 2026.
Score profile vs other solar services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.
TruNorth SolarSolar Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.TruNorth Solar: 97/100 on this factor. Category median: 93.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.TruNorth Solar: 93/100 on this factor. Category median: 91.A
93
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.TruNorth Solar: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.TruNorth Solar: 87/100 on this factor. Category median: 100.A
87
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.TruNorth Solar: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 79.–
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Bar = this company · dark tick = category median.
Star ratings
82 Google reviews we collected
4.9of 5
5 stars8098%
4 stars11%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 73 written reviews
99%praise
Praise15099%
Complaints11%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2819%
Would recommend2718%
Communication2617%
Quality & results2517%
Speed & response2416%
Price & value149%
Honesty & trust75%
What customers talk about
We read 73 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They were incredibly fast, efficient, professional, and always quick to respond to any questions we had.”
“We couldn’t be happier with the results and would highly recommend TruNorth Solar to anyone considering solar.”
“They answered all our questions with incredible patience, detail and honesty.”
“The company was easy to work with and did quality work on time and as promised.”
“The entire process, from initial conversation to connecting the solar panels to the energy grid, progressed in a timely and well organized manner.”
“…lightly me expensive that All Energy’s proposal, so it seems they are competitively priced as well.…”
“TruNorth’s pricing was not only competitive but also honest, which I truly appreciate.”
People customers mention
Marty6 reviews
Xcel5 reviews
Energy5 reviews
James4 reviews
Alex3 reviews
Donna3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired TruNorth Solar for 1 kind of job. Pick one to see what they paid and said.
Maria6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
If you are interested in investing in solar energy, I can't recommend TruNorth enough! They were amazing to work with every step of the way. They answered all our questions with incredible patience, detail and honesty. The entire process, from initial conversation to connecting the solar panels to the energy…
PetLocal Guide · 44 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★
Xcel bill in July $13! TruNorth Solar installed my system 9 yrs ago. I am very happy with the installation and save a ton of money on my power bills. The company was easy to work with and did quality work on time and as promised. I highly recommend this company.
Dale5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Everything was done on time per design. Great crew which installed my system. By using TruNorth Solar, would be the best decision you ever made.
Michelle8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Alex and his crew were absolutely amazing! They did a phenomenal job from start to finish. They were incredibly fast, efficient, professional, and always quick to respond to any questions we had. The entire process was smooth and stress-free because of their hard work and dedication. We couldn’t be happier with the…
Julie5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Thank you to all involved in walking us through the TruNorth Solar world. Your install team from Jack to James - and all in between - were a pleasure to work with. It was a great experience and education!! If you're considering solar, we highly recommend TruNorth Solar!
Tom and Julie Novak
FredLocal Guide · 11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Thank you to all the workers at TruNorth Solar. From the very first phone contact to the finalization of the project, TruNorth was there to help every step of the way. They shepherded the project skillfully through the many ups and downs of working with Excel. They explained what was happening at every change point…
If you are interested in investing in solar energy, I can't recommend TruNorth enough! They were amazing to work with every step of the way. They answered all our questions with incredible patience, detail and honesty. The entire process, from initial conversation to connecting the solar panels to the energy grid, progressed in a timely and well organized manner. Additionally, TruNorth handled all permits and other documentation making my only responsibility saving the files to my computer. Even if you are just thinking about maybe obtaining solar panels, give them a call. They will be happy to talk you about the possibilities available to you.
Response from the owner · a week ago
Thank you, Maria, for trusting us with your solar journey, and for this great review! We’re so glad to hear that the process was smooth and stress-free for you, and we truly appreciate you recommending TruNorth to others.
Pet GrannyLocal Guide · 44 reviewsiTotal number of Google reviews Pet has written across all businesses on Google Maps, not just this one.
Xcel bill in July $13! TruNorth Solar installed my system 9 yrs ago. I am very happy with the installation and save a ton of money on my power bills. The company was easy to work with and did quality work on time and as promised. I highly recommend this company.
Response from the owner · 11 months ago
Wow, a 7-year update! Thank you so much for taking the time to share your experience and for the high recommendation. Knowing that our team was easy to work with, delivered a quality installation on time, and that the results have saved you money truly validates our mission. Thank you again for choosing TruNorth Solar - we appreciate your business and your trust!
Dale Friesen5 reviewsiTotal number of Google reviews Dale has written across all businesses on Google Maps, not just this one.
Alex and his crew were absolutely amazing! They did a phenomenal job from start to finish. They were incredibly fast, efficient, professional, and always quick to respond to any questions we had. The entire process was smooth and stress-free because of their hard work and dedication. We couldn’t be happier with the results and would highly recommend TruNorth Solar to anyone considering solar. Thank you, Alex and team, for such an outstanding experience!
Response from the owner · 3 months ago
We're so happy to hear that Alex and our crew made your transition to solar smooth, fast, and stress-free. Thank you for this amazing review and recommendation! We really appreciate it!
Julie Novak5 reviewsiTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Thank you to all involved in walking us through the TruNorth Solar world. Your install team from Jack to James - and all in between - were a pleasure to work with. It was a great experience and education!! If you're considering solar, we highly recommend TruNorth Solar!
Tom and Julie Novak
Response from the owner · 3 months ago
We’re so happy to hear that Jack, James, and the rest of our team provided a great, educational experience from start to finish. We appreciate your fantastic review and your recommendation!
Fred GriecoLocal Guide · 11 reviewsiTotal number of Google reviews Fred has written across all businesses on Google Maps, not just this one.
Thank you to all the workers at TruNorth Solar. From the very first phone contact to the finalization of the project, TruNorth was there to help every step of the way. They shepherded the project skillfully through the many ups and downs of working with Excel. They explained what was happening at every change point in the project. They made what could have been an exhausting and frustrating experience(especially for me who knew nothing about any of this) into quite an exciting and exhilarating adventure. And now...I can sit peacefully looking at my phone and see how much energy the sun is making for my little home each and every day.
Response from the owner · 3 months ago
Thank you so much for this wonderful review! We are thrilled that we could turn your solar journey into such an exciting adventure! It was an absolute pleasure getting your project to the finish line, and we're so glad you can now sit back and enjoy watching the sun power your home every day.
hans jorgensen3 reviewsiTotal number of Google reviews hans has written across all businesses on Google Maps, not just this one.
TruNorth did a fabulous job from beginning through all the stages of design, installation, inspection, and hooking up through Xcel. I would heartily recommend them for a project - and we love having solar energy at our home now!
Response from the owner · 4 months ago
We are so glad to hear your project went well throughout the entire process and that you're loving your solar energy system. It's been a pleasure working with you on it. Thanks so much for this excellent review and your recommendation! We appreciate it!
Paul Nelson14 reviewsiTotal number of Google reviews Paul has written across all businesses on Google Maps, not just this one.
TruNorth shepherded us through a 2-year process of managing our solar installation from discussion and design, finding incentives, getting approvals, and eventually getting us up and running. They were super responsive, even when they didn't have any new information from the energy company.
There were periods when we weren't sure what was happening, but when we approached them, they responded immediately and gave us the information that helped us relax about the timing.
This is a great company and I'd recommend them to anyone like us. They helped us create a useful installation, and install it to our expectations. And when we had questions, they responded quickly.
I'd work with them again. I'm surer happy about the installation. TruNorth is a winning company.
Response from the owner · 4 months ago
Thank you, Matthew, for the wonderful review, and for recommending TruNorth Solar! We truly appreciate your patience and trust throughout the entire process, and we're so glad to hear that our team's responsiveness kept you at ease. It was an absolute pleasure working with you! Cheers to many years of clean solar energy ahead!
Mike & Laurie BoggessLocal Guide · 14 reviewsiTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Dealing with the company, TruNorth Solar, has always been a positive experience. All the staff members that I've dealt with over the past 3 years have been professional, efficient, concerened that all my concerns have been taken care of and concerned that I am a satisfied customer.
I recently was in communication with Alex Poster. He was willing to stop by to help me with some concerns about how I can better use the app to view that grid charging is enabled...and of course that lead to my thinking of other questions that Alex was will and able to answer. I always like the follow up email that Alex - as well as other staff - sends that summarizes what concerns were addressed and if needed a summary of what concerns/questions need further investigation.
TruNorth is the company that I ALWAYS recommend when people ask about my solar experience.
Response from the owner · 5 months ago
We’re so glad to hear you’ve had a consistently positive experience with TruNorth Solar! It’s our goal to make solar feel easy for our customers, so hearing your appreciation for our follow-up emails and Alex’s recent visit means the world to us. Thank you for trusting us with your projects and for always recommending TruNorth. We appreciate you!
