Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

URENA TAX logo

URENA TAX

Bookkeeping service · Paterson, NJ · reviewed since 2023

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%97+61.6Reliability 28%96+27.1Replies to reviews 8%44+3.6Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#58 of 155 tax preparation servicesPosition by Experts Score among all companies we track in this category. · better than 63%
5.0 ★★★★★ 509 Google reviews · 17 photos
99%five-star reviews
4.99★last 12 monthsAverage stars on reviews from the last 12 months only.
0.6%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
7%reviews answered by the owner
May 2026latest review
📞 Call (551) 232-1994Request a call backWebsite ↗

URENA TAX at a glance

Google reviewers rate Urena Tax five stars based on 509 reviews, highlighting the firm's professionalism, knowledge, and ability to explain tax processes clearly. Customers frequently note quick turnaround times, helpful communication, and comfortable experiences that maximize returns. The owner replied to only 7% of reviews. A single one-star criticism mentions dissatisfaction with the refusal to provide a phone quote for a simple W-2 return.

  • Google rating: 5.0 out of 5 from 509 reviews (99% five-star).
  • Reviews on this page: 509 Google reviews (483 with written comments, 10 with photos).
  • Owner responses: the business replied to 7% of reviews.
  • Most recent review: May 8, 2026.
  • Service: Tax Preparation Service serving Paterson, New Jersey.

Data from Google, last updated November 8, 2026.

Score profile vs other tax preparation services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction97Reliability96Craft & service–Value–Momentum100Replies to reviews44Satisfaction: 97 (median 90)Reliability: 96 (median 86)Momentum: 100 (median 100)Replies to reviews: 44 (median 63)
URENA TAXTax Preparation Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.URENA TAX: 97/100 on this factor. Category median: 90.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.URENA TAX: 96/100 on this factor. Category median: 86.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.URENA TAX: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.URENA TAX: 44/100 on this factor. Category median: 63.C
44

Bar = this company · dark tick = category median.

Star ratings

509 Google reviews we collected

  • 5 stars50299%
  • 4 stars51%
  • 3 stars00%
  • 2 stars00%
  • 1 star20%

Praise vs complaints

Phrases our text analysis found in 483 written reviews

  • Praise77799%
  • Complaints51%

Topic share

How often each topic comes up in the written reviews

  • Quality & results23730%
  • Would recommend18323%
  • Staff & attitude15920%
  • Speed & response8210%
  • Communication668%
  • Honesty & trust456%
  • Price & value101%

What customers talk about

We read 483 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Excellent service, very knowledgeable about all types of situations.”
  • “I highly recommend them; they explained everything clearly and I understood it all.”
  • “Manuel and his colleagues are very attentive and help you understand everything about your taxes, explaining everything clearly from the beginning.”
  • “Excellent service, everything was very quick and very well explained.”
  • “They answered all our questions, explained things better than anyone else, and made us feel comfortable expressing all our concerns.”
  • “We highly recommend their services to anyone looking for reliable and trustworthy tax assistance!”
  • “They are not only fair when preparing your taxes, but they are also prepared and qualified to help you resolve any tax-related issues with the IRS.”

People customers mention

  • Manuel 12 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Manuel7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Excellente servicio al cliente mi mejor experiencia hasta el momento. El señor Manuel y sus compañeros son muy atentos y te ayudan a entender todo sobre tus taxes y te hablan claro desde el principio. Recomendado al 100%

Manuel3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Excellent service, very knowledgeable about all types of situations. Will continue to file here every year.

Leo1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Muy buen servicio. Los recomiendo al 100% me explicaron todo de una forma que entendi todo.

Nayeli1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Exelnte servicio muy amables todo el personal muy profecionales exelente calidad de servicing

lisa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Hice mis taxes en Ureña Tax y tuve una experiencia muy buena. El personal fue súper amable, profesional, todo el proceso. Fueron rápidos, organizados. Definitivamente los recomiendo y volvería el próximo año.

Jayson3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Muy buenas experiencia los mejores muy buen servicio muchas gracias por todos los recomiendo al 💯

Compare with

Photos

Customer reviews

5.0 ★★★★★ 509 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Manuel Rodriguez7 reviewsTotal number of Google reviews Manuel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellente servicio al cliente mi mejor experiencia hasta el momento. El señor Manuel y sus compañeros son muy atentos y te ayudan a entender todo sobre tus taxes y te hablan claro desde el principio. Recomendado al 100%

Tomas Colon1 reviewTotal number of Google reviews Tomas has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Son profesionales en su trabajo un buen servicio Y un trato excelente

Manuel Castillo3 reviewsTotal number of Google reviews Manuel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent service, very knowledgeable about all types of situations. Will continue to file here every year.

manuel castillo2 reviewsTotal number of Google reviews manuel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente servicios y trato personalizado exquisito

Leo diesel dad1 reviewTotal number of Google reviews Leo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Muy buen servicio. Los recomiendo al 100% me explicaron todo de una forma que entendi todo.

Cesar Flores1 reviewTotal number of Google reviews Cesar has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Exelente trato y professionalismo 10 de 10

Nayeli1 reviewTotal number of Google reviews Nayeli has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Exelnte servicio muy amables todo el personal muy profecionales exelente calidad de servicing

Francisco Marte Nivár3 reviewsTotal number of Google reviews Francisco has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente servicios.,! Trato amable, preciso y claro. 🤝👊🏻🫡😀🫶🏼

lisa arias5 reviewsTotal number of Google reviews lisa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hice mis taxes en Ureña Tax y tuve una experiencia muy buena. El personal fue súper amable, profesional, todo el proceso. Fueron rápidos, organizados. Definitivamente los recomiendo y volvería el próximo año.

Ramo Huremovic2 reviewsTotal number of Google reviews Ramo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I wish I started coming here years ago. The best service I've ever had!

URENA TAX on Google Maps →

Business details