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All Smiles Moving

Mover · Cottonwood Heights, UT · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty94−0.6Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#148 of 342 moversPosition by Experts Score among all companies we track in this category. · better than 57%
4.9 ★★★★★ 643 Google reviews · 24 photos
98%five-star reviews
4.94★last 12 monthsAverage stars on reviews from the last 12 months only.
1.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
99%reviews answered by the owner
$522typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

All Smiles Moving at a glance

Customers frequently praise the crew's punctuality, professionalism, and careful handling of furniture during local moves and heavy item rearrangements. The owner actively engages with feedback, addressing concerns in nearly all reviews. However, several low-star reports highlight discrepancies between initial estimates and final charges, along with complaints about slower-than-expected completion times and property damage during the move.

  • Google rating: 4.9 out of 5 from 643 reviews (98% five-star).
  • Reviews on this page: 643 Google reviews (585 with written comments, 20 with photos).
  • Owner responses: the business replied to 99% of reviews.
  • Most recent review: October 31, 2026.
  • Service: Mover serving Cottonwood Heights, Utah.

Data from Google, last updated November 2, 2026.

Score profile vs other movers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

Satisfaction94Reliability89Craft & service94Value100Momentum100Replies to reviews100Satisfaction: 94 (median 93)Reliability: 89 (median 91)Craft & service: 94 (median 94)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 100 (median 77)
All Smiles MovingMovers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.All Smiles Moving: 94/100 on this factor. Category median: 93.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.All Smiles Moving: 89/100 on this factor. Category median: 91.A
89
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.All Smiles Moving: 94/100 on this factor. Category median: 94.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.All Smiles Moving: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.All Smiles Moving: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.All Smiles Moving: 100/100 on this factor. Category median: 77.A
100

Bar = this company · dark tick = category median.

Star ratings

643 Google reviews we collected

  • 5 stars63198%
  • 4 stars20%
  • 3 stars10%
  • 2 stars41%
  • 1 star51%

Praise vs complaints

Phrases our text analysis found in 585 written reviews

  • Praise1,11398%
  • Complaints192%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1853%
  • Reasonable1544%
  • Overpriced00%
  • Not sure13%
$522-45% vs typical movers

Middle half of what 27 customers paid ($135–$958) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Speed & response30227%
  • Staff & attitude30127%
  • Would recommend20418%
  • Quality & results15814%
  • Price & value817%
  • Communication484%
  • Honesty & trust383%

What customers talk about

We read 585 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “My first impressions were confirmed when two movers, Brandon and Ben, showed up right on time and were ready to go.”
  • “When I read the reviews, I was impressed that the owner, Mitchell, responded to every review, regardless of content, in a very professional, kind way.”
  • “I would use their service again and would recommend them to my friends and family.”
    “If you’re considering using this company, I would strongly recommend getting everything clearly locked in writing and confirming crew size before the…”
  • “Everyone was professional, and they did a great job.”
    “I recently had a terrible experience with this moving company, and I truly felt scammed.”
  • “All Smiles Moving was ver accommodating, fast, friendly, careful and fair.”
    “It felt like a rip off since they charge by hour.”
  • “Thank worried efficiently, fast and listened to all the careful signs.”
  • “We appreciate a company that is reliable, giving us great pleasure in the rearrangement of our furniture in a new location, and best of all, at a lowe…”
    “Overall, the experience felt disorganized and misleading.”

People customers mention

  • Gavin 28 reviews
  • Collin 16 reviews
  • Kendall 13 reviews
  • Mitchell 12 reviews
  • James 12 reviews
  • Kaden 9 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired All Smiles Moving for 1 kind of job. Pick one to see what they paid and said.

Recent priced reviews

Fred4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

I was very pleased with how professional and prompt my 2 movers were I will continue to give referrals for this moving company ALL SMILES IS AWESOME

Paid $1–500Great price
Laurie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Mitchell, Braden, and Brandon were the height of professionalism, and friendly to boot. They took such good care of of my belongings. I would definitely hire them again.

Paid $500–1,000Reasonable price
Julie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

This is about the fourth time I have used them and they always don't disappoint I don"t use any other movers

Paid $500–1,000Great price
Melissa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Compassionate people who helped me move the remaining pieces of her furniture after she passed away

Paid $1–500Reasonable price
Becky8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Best moving experience EVER! Arrived on time and move the contents of my home in literally a few hours. Movers were extremely friendly, professional, and a pleasure to have in my home. I just can't say enough great things about my experience with all smiles moving company. I will definitely be recommending them to family and friends!

Paid $500–1,000Great price
mark6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Friendly, polite, respectful of the furniture and very efficient at getting the job done. Have already recommended to others.

Paid $1–500Reasonable price

Photos

Customer reviews

4.9 ★★★★★ 643 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
phillip sorensonLocal Guide · 17 reviewsTotal number of Google reviews phillip has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely would use them again. This was the best moving experience I've ever had

James Mendenhall11 reviewsTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great guys!!

  • Price assessment: Great price
  • Price: $1–500
LaRetta Arabasz3 reviewsTotal number of Google reviews LaRetta has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My husband and I are very pleased with having All Smiles Moving move 5 heavy pieces of furniture from our basement to our main floor living room. I spent many hours reading reviews and prices of at least five other movers. I found it frustrating with several companies where you fill out online forms that may not completely apply to your situation and with no way to talk with a real person who could answer questions. The last company I looked up was All Smiles. When I read the reviews, I was impressed that the owner, Mitchell, responded to every review, regardless of content, in a very professional, kind way. Finally, I was able to have a real person-to-person phone conversation for my questions. My first impressions were confirmed when two movers, Brandon and Ben, showed up right on time and were ready to go. What resulted was a fantastic five-star experience, with a review of the contract and charges first that included time for answering any additional questions. Then they went to work and heavy, large pieces of furniture were carried up a staircase that appearance-wise didn’t look possible. They didn’t even have to remove a door or the handrail. I still don’t know how they did it, not even touching the walls with the furniture that required two sharp turns—one at the top and one at the bottom of the stairs. They were through in less than an hour (the other movers required payment for a 2-hour commitment, even if the second hour was only 5 minutes). Brandon and Ben were polite, extremely efficient, and a delight to have in our home, asking us at the end if there was anything else they could do. We appreciate a company that is reliable, giving us great pleasure in the rearrangement of our furniture in a new location, and best of all, at a lower-than expected price. They are the best movers in our book and will always be on our recommendation list as number one. “Thank you” Mitchell, Brandon, and Ben! Walter and LaRetta

  • Price assessment: Great price
  • Price: $1–500
Nancy Sessions8 reviewsTotal number of Google reviews Nancy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Melina was the crew lead and they are fantastic! This is my second move with them as I won’t use anybody else!

Response from the owner · 5 days ago

Nancy, thank you for your feedback! Malia and the boys are absolute studs! Mitchell

Fred Chavez4 reviewsTotal number of Google reviews Fred has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was very pleased with how professional and prompt my 2 movers were I will continue to give referrals for this moving company ALL SMILES IS AWESOME

  • Price assessment: Great price
  • Price: $1–500
Response from the owner · 5 days ago

Fred, thank you for your feedback! Branden and Jake are two of my A-team! Please give us a call should you need future moving services Mitchell

Laurie Orton1 reviewTotal number of Google reviews Laurie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mitchell, Braden, and Brandon were the height of professionalism, and friendly to boot. They took such good care of of my belongings. I would definitely hire them again.

  • Price assessment: Reasonable price
  • Price: $500–1,000
Response from the owner · 5 days ago

Laurie, thank you for your feedback! I sent you my top 2 team members! Please don't hesitate to reach out next time you need moving help! Mitchell

Connie DeAngelo4 reviewsTotal number of Google reviews Connie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Movers were amazing and hard working. And very polite and helpful

  • Price assessment: Reasonable price
  • Price: $1–500
Response from the owner · 5 days ago

Connie, thank you for your feedback! Mitchell

Nick Henderson5 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Done in half the time expected. Very detailed review as things got dropped off and out in the house.

Response from the owner · 2 weeks ago

Nick, Thank you for your feedback! Mitchell

Tina ErdmannLocal Guide · 13 reviewsTotal number of Google reviews Tina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great company to work with. Very trustworthy. The movers are very friendly and helpful.

  • Price assessment: Reasonable price
Response from the owner · 2 weeks ago

Tina, Thank you for your feedback! Don't hesitate to give us a call next time you need moving help! Mitchell

Julie Griffiths1 reviewTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is about the fourth time I have used them and they always don't disappoint I don"t use any other movers

  • Price assessment: Great price
  • Price: $500–1,000
Response from the owner · 2 weeks ago

Julie, Thank you for your feedback! It's an honor to hear we're you're one and only moving company. Please don't hesitate to call if you need assistance with future moving projects! Mitchell

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