iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%84+20.4Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty86−1.4Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#52 of 89 towing servicesiPosition by Experts Score among all companies we track in this category. · better than 42%
4.8★★★★★1,307 Google reviews · 24 photos
94%five-star reviews
4.86★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise Alpha Towing for prompt arrivals, professional drivers, and clear communication regarding job status and arrival times. Reviews indicate that staff members handle vehicles with care, including delicate loads like motorcycles and semi-trucks, while maintaining a courteous demeanor during stressful situations. However, low-star reviews cite significant concerns regarding high pricing, perceived price gouging, and instances of rude or unhelpful customer service interactions.
Google rating: 4.8 out of 5 from 1,307 reviews (94% five-star).
Reviews on this page: 1,306 Google reviews (914 with written comments, 51 with photos).
Owner responses: the business replied to 97% of reviews.
Most recent review: November 1, 2026.
Service: Towing Service serving Eugene, Oregon.
Data from Google, last updated November 1, 2026.
Score profile vs other towing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Alpha Towing and RecoveryTowing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Alpha Towing and Recovery: 88/100 on this factor. Category median: 91.A
88
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Alpha Towing and Recovery: 84/100 on this factor. Category median: 88.A
84
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Alpha Towing and Recovery: 86/100 on this factor. Category median: 99.A
86
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Alpha Towing and Recovery: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Alpha Towing and Recovery: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Alpha Towing and Recovery: 100/100 on this factor. Category median: 64.A
100
Bar = this company · dark tick = category median.
Star ratings
1,306 Google reviews we collected
4.8of 5
5 stars1,23494%
4 stars232%
3 stars50%
2 stars50%
1 star393%
Praise vs complaints
Phrases our text analysis found in 914 written reviews
97%praise
Praise1,46097%
Complaints393%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
98%fair
Great price4429%
Reasonable8556%
Overpriced21%
Not sure2114%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude53436%
Speed & response42628%
Would recommend18813%
Quality & results17612%
Price & value866%
Communication554%
Honesty & trust342%
What customers talk about
We read 914 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Jason Alphas driver was very professional and took the time and care to do no damage to my truck and trailer while being towed.”
“When i called to figure out what to do next, the lady on the phone was INCREDIBLY rude.”
“Although it wasn’t urgent, they took my request seriously and efficiently got a truck out there right away.”
“I would recommend and personally would have no other company tow for myself and for T bar C Ranch.”
“Sarah in the office and Billy the driver/operator are two of the main reasons I will not use anyone else.”
“Jason promptly arrived on site and was safe, efficient, kind, thorough, and got the job done very carefully.”
“Worst service from every single one of these people, everyone here religiously wakes up on the wrong side of the bed and LOVES to have an attitude wit…”
“Reasonably priced for us , professionals to the highest standards!”
“I have a full size truck that required a flat bed but still seamed very expensive.”
“Communication & coordination between operators & front desk description of the job ahead was tops.”
“Very professional and I totally trusted him with one of my pride and joys.”
“towed my car at the apartment I live in my first night ever there and lied and said my car was there for 3 days when it was only there for a few hours…”
People customers mention
Billy35 reviews
Jason25 reviews
Stephanie23 reviews
Steffanie17 reviews
Gabe16 reviews
Jordan13 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Alpha Towing and Recovery for 8 kinds of job. Pick one to see what they paid and said.
JJenny2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 hours ago★★★★★
I appreciate the job Alpha Towing did in the recovery of my semi broke down on the McKenzie highway. They arrived within the time frame they said they would be there. Jason Alphas driver was very professional and took the time and care to do no damage to my truck and trailer while being towed. I rode back to…
Special vehicle towing
SScott7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Stephanie professionally and courteously handled my call. I had a semi truck breakdown and needed help getting to a shop on a Friday afternoon. Although it wasn’t urgent, they took my request seriously and efficiently got a truck out there right away. Jason promptly arrived on site and was safe, efficient, kind,…
Reasonable price
AAlex2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Mike was so helpful and nice! I had to get my car towed for the first time and I hadn’t slept. But he was very reassuring and talked me through how to get it where we needed it and was so so kind.
BBruce1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Just used Alpha to tow my motorcycle. They were really responsive, checked in with me when they were on the way, and Stephanie was very detailed in making sure my bike made it back home. Hopefully I won’t need a tow again but I would call Alpha if ever do.
Motorcycle towing
AAleisha10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Jason was very efficient and professional. Communication with Alpha Towing is top notch!
Great priceCar towing
TTrac2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
These guys know their stuff! Communication & coordination between operators & front desk description of the job ahead was tops.
Reasonably priced for us , professionals to the highest standards!
I appreciate the job Alpha Towing did in the recovery of my semi broke down on the McKenzie highway. They arrived within the time frame they said they would be there. Jason Alphas driver was very professional and took the time and care to do no damage to my truck and trailer while being towed. I rode back to Eugene with him the tow vehicle was very clean and kept professional. I would recommend and personally would have no other company tow for myself and for T bar C Ranch. Thank you very much, keep up the good work. Korey Wilson
Services: Special vehicle towing
G
Giovanni Bazan2 reviewsiTotal number of Google reviews Giovanni has written across all businesses on Google Maps, not just this one.
Stephanie professionally and courteously handled my call. I had a semi truck breakdown and needed help getting to a shop on a Friday afternoon. Although it wasn’t urgent, they took my request seriously and efficiently got a truck out there right away. Jason promptly arrived on site and was safe, efficient, kind, thorough, and got the job done very carefully. They came in on budget and were timely. I would highly recommend Alpha for your towing needs.
Price assessment: Reasonable price
A
Alex Hutchens2 reviewsiTotal number of Google reviews Alex has written across all businesses on Google Maps, not just this one.
Mike was so helpful and nice! I had to get my car towed for the first time and I hadn’t slept. But he was very reassuring and talked me through how to get it where we needed it and was so so kind.
B
Bruce Heurgue1 reviewiTotal number of Google reviews Bruce has written across all businesses on Google Maps, not just this one.
Just used Alpha to tow my motorcycle. They were really responsive, checked in with me when they were on the way, and Stephanie was very detailed in making sure my bike made it back home. Hopefully I won’t need a tow again but I would call Alpha if ever do.
Services: Motorcycle towing
K
Ken CarverLocal Guide · 99 reviewsiTotal number of Google reviews Ken has written across all businesses on Google Maps, not just this one.
