Analyzing 7,132,8997.1M ReviewsFor 20,27520.3K Experts
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 33,141 Google reviews of 89 top-rated towing services nationwide; 10 of them in Eugene, OR. Updated November 2, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of towing services).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  Laneys Towing and AutomotiveEugene, OR | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%97+29.8Craft & service penalty99−0.1Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAA–A– | 4.99 | — |
| 2 |  Rogers Towing and TransportEugene, OR | A 92How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAA | 4.90 | — |
| 3 |  Alpha Towing and RecoveryEugene, OR | A 88How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%84+20.4Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty86−1.4Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.84 | — |
| 4 |  Hitch Pro And TowEugene, OR | A 85How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%90+57.2Reliability 28%88+24.8Replies to reviews 8%40+3.3Experts Score= 85Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AC | 4.87 | — |
| 5 |  A+ TowingEugene, OR | B 77How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%78+42.5Reliability 24%66+16Value 14%100+14.1Replies to reviews 7%64+4.5Craft & service penalty95−0.5Experts Score= 77Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAAAB | 4.75 | — |
| 6 |  AE TowingEugene, OR | B 76How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%78+42.5Reliability 24%74+17.9Value 14%100+14.1Replies to reviews 7%43+3Craft & service penalty87−1.3Experts Score= 76Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAAAC | 4.77 | — |
| 7 |  RW Towing - Junk Car Buyer, Buy Junk Cars, Sell Junk Car, Scrap Car Buyers, Old Junk CarsEugene, OR | B 75How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%82+52.1Reliability 28%75+21.2Replies to reviews 8%16+1.3Experts Score= 75Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AB––AF | 4.74 | — |
| 8 |  Sun AutomotiveEugene, OR | B 71How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%73+39.8Reliability 24%67+16.2Value 14%86+12.2Replies to reviews 7%45+3.2Craft & service penalty93−0.7Experts Score= 71Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAAAC | 4.73 | — |
| 9 |  Rogers Towing and TransportEugene, OR | C 55How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%72+39.3Reliability 24%37+9Value 14%42+5.9Replies to reviews 7%80+5.7Craft & service penalty93−0.7Momentum penalty64−3.6Experts Score= 55Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BDACBA | 4.66 | — |
| 10 |  Emerald Valley TowingEugene, OR | C 54How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%63+34.4Reliability 24%38+9.2Value 14%84+11.9Replies to reviews 7%100+7.1Craft & service penalty75−2.5Momentum penalty38−6.2Experts Score= 54Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BDBADA | 4.56 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|
How the 10 towing services we rated in Eugene, OR compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated towing services in Eugene, OR average 4.8★ on Google across 7,000 reviews. Laneys Towing and Automotive has the top rating (5.0★), and AE Towing has the most reviews (3,022). Updated November 1, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (7,000 reviews combined) and currently operating. Request a call back and the company will phone you directly.
“The crew at Hitch Pro and Tow were excellent. They explained what needed to be done. Called me with recommendations and got everything done and my trailer back to me on time. I’ve used them for several years now and…” — Google review
“Beau was super helpful. He was able to get my car safely back home. Thanks for the information and great service. He ensured my vehicle was properly placed, friendly and quick.” — Google review
“After work tonight I began doing a spark order from Walmart and my car tire went flat..my bf had called a tow company and paid a few hundred only for them to cancel and still took his money..we called laneys towing…” — Google review
“I appreciate the job Alpha Towing did in the recovery of my semi broke down on the McKenzie highway. They arrived within the time frame they said they would be there. Jason Alphas driver was very professional and…” — Google review
“Kendall was a great communicator and detail oriented. She was pleasant friendly and very easy to work with. She also demonstrated proficiency and professionalism in her work. This company has a real winner on their…” — Google review
“Steve is the best tow truck driver on the West Coast. Had an amazing experience with him, got me safely to my destination” — Google review
“Sun has been my go-to for a decade and I’ve NEVER been anything other thrilled with their work, and their rates are always fair.” — Google review
“Cost of towing covered by BCAA! Came quickly with a flat deck to tow as requested. Was stranded on vacation with a van full of people and stuff with a vehicle that would not start and the dealerships several hours…” — Google review
“Had a great experience. Aaron towed my truck and he was a pleasure talking with. Hopefully I get my truck started at home but if not, I know who im calling to take it to the mechanics. I definitely recommend emerald…” — Google review
“Great experience. Called about our vehicle that was broken down, to see how much he would charge to tow it and if he was interested in buying it. Not only did he pick it up next morning free or charge for the tow but…” — Google review
We scan Google Maps for towing service listings in and around Eugene, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Laneys Towing and Automotive has the highest Google rating on our Eugene list: 5.0 out of 5 from 86 reviews (as of November 1, 2026).
AE Towing has the most Google reviews among the companies listed here: 3,022, with a 4.8★ average.
Only open Eugene-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
Also in Eugene: Upholstery Cleaning · Chiropractors · Packing Services · Montessori Schools · Senior Care Services · Veterinary Emergency Services
Analyzing 7,132,8997.1M ReviewsFor 20,27520.3K Experts