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Emerald Valley Towing

Towing service · Eugene, OR · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%63+34.4Reliability 24%38+9.2Value 14%84+11.9Replies to reviews 7%100+7.1Craft & service penalty75−2.5Momentum penalty38−6.2Experts Score= 54Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.54SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#80 of 89 towing servicesPosition by Experts Score among all companies we track in this category. · better than 10%
4.6 ★★★★★ 924 Google reviews · 23 photos
87%five-star reviews
4.22★last 12 monthsAverage stars on reviews from the last 12 months only.
8.6%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
85%reviews answered by the owner
Oct 2026latest review

Emerald Valley Towing at a glance

Customers frequently highlight the professionalism, punctuality, and clear communication provided by drivers during towing and roadside assistance services. Positive feedback often notes the careful handling of vehicles and flexible scheduling, while the company maintains a high response rate to customer inquiries. However, low-star reviews cite concerns regarding unexpected storage fees, dolly charges, and instances of rude driver behavior or missing appointments.

  • Google rating: 4.6 out of 5 from 924 reviews (87% five-star).
  • Reviews on this page: 924 Google reviews (682 with written comments, 30 with photos).
  • Owner responses: the business replied to 85% of reviews.
  • Most recent review: October 15, 2026.
  • Service: Towing Service serving Eugene, Oregon.

Data from Google, last updated November 1, 2026.

Score profile vs other towing services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and value; weakest: momentum.

Satisfaction63Reliability38Craft & service75Value84Momentum38Replies to reviews100Satisfaction: 63 (median 91)Reliability: 38 (median 88)Craft & service: 75 (median 99)Value: 84 (median 100)Momentum: 38 (median 100)Replies to reviews: 100 (median 64)
Emerald Valley TowingTowing Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Emerald Valley Towing: 63/100 on this factor. Category median: 91.B
63
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Emerald Valley Towing: 38/100 on this factor. Category median: 88.D
38
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Emerald Valley Towing: 75/100 on this factor. Category median: 99.B
75
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Emerald Valley Towing: 84/100 on this factor. Category median: 100.A
84
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Emerald Valley Towing: 38/100 on this factor. Category median: 100.D
38
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Emerald Valley Towing: 100/100 on this factor. Category median: 64.A
100

Bar = this company · dark tick = category median.

Star ratings

924 Google reviews we collected

  • 5 stars80487%
  • 4 stars202%
  • 3 stars30%
  • 2 stars51%
  • 1 star9210%

Praise vs complaints

Phrases our text analysis found in 682 written reviews

  • Praise1,03694%
  • Complaints716%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1633%
  • Reasonable1225%
  • Overpriced36%
  • Not sure1735%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude42739%
  • Speed & response30628%
  • Quality & results13212%
  • Would recommend969%
  • Communication706%
  • Price & value545%
  • Honesty & trust222%

What customers talk about

We read 682 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “He showed up and was very professional and pleasant.”
    “Very unprofessional and I would never rely on them again!”
  • “They were fast, very professional and communication was spectacular.”
    “2 hours later still no show and every time I tried to call it went straight to answering machine.”
  • “Did a great job fantastic professional all the way I'll recommend it for anybody I'm very happy with that very very happy very satisfied”
    “And they damaged my front tire so now I have to buy new tires as well.”
  • “I would highly recommend them when you have to be towed.”
    “Would not recommend this company leaving an unattended tow truck running with no driver nearby extreme safety concern!”
  • “…ice dispatcher, Amber did a great job of keeping me informed with the communication with the tow truck operator and the tow truck Arrive 45 minutes ah…”
  • “We called emerald valley and they told us their hourly rate upfront and their pricing is super fair.”
    “Only accept cash and over charges for towing.”
  • “I was still pretty shaken up, and his calm attitude and genuine concern really helped in that moment.”
    “This happened to multiple other people who received the same misleading information from OCF parking staff and were subsequently towed and fined in a…”

People customers mention

  • Jake 14 reviews
  • James 12 reviews
  • Mike 10 reviews
  • Jesse 10 reviews
  • Ryan 9 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Emerald Valley Towing for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

BLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★

If I could put a minus one I would. Extremely rude drivers . Never heard of a 60$ dolly fee and gee wiz 80$ storage for a car you had maybe two hours ? With your customer service and fees as bad as they are I sure hope your company goes under and I will tell everyone I can not to use you .

JohnathanLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Had a great experience. Aaron towed my truck and he was a pleasure talking with. Hopefully I get my truck started at home but if not, I know who im calling to take it to the mechanics. I definitely recommend emerald valley towing!

Great priceCar towing
BrendaLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

Zach with Emerald Valley Towing towed my car. He showed up and was very professional and pleasant. I would highly recommend them when you have to be towed.

Car towing
George2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Did a great job fantastic professional all the way I'll recommend it for anybody I'm very happy with that very very happy very satisfied

Reasonable priceLocal hauling
Rex3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

The driver was so friendly and so helpful. He was on time and made the hookup quickly.He even msde sure that l did not overpay when l thought l owed more for Roadside service. I would highly reccomend Emerald Valley Towing. Thank you

Car towing
Kyle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent service and very understanding and flexible even with changing delivery location. Would definitely use again.

Reasonable priceSpecial vehicle towing

Photos

Customer reviews

4.6 ★★★★★ 924 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
BLocal Guide · 21 reviewsTotal number of Google reviews B has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If I could put a minus one I would. Extremely rude drivers . Never heard of a 60$ dolly fee and gee wiz 80$ storage for a car you had maybe two hours ? With your customer service and fees as bad as they are I sure hope your company goes under and I will tell everyone I can not to use you .

itshaileycorinnLocal Guide · 286 reviewsTotal number of Google reviews itshaileycorinn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very helpful.

Response from the owner · 2 weeks ago

Thanks for your feedback! We are always here to help!

Johnathan GaudetteLocal Guide · 10 reviewsTotal number of Google reviews Johnathan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Had a great experience. Aaron towed my truck and he was a pleasure talking with. Hopefully I get my truck started at home but if not, I know who im calling to take it to the mechanics. I definitely recommend emerald valley towing!

  • Price assessment: Great price
  • Services: Car towing
Response from the owner · 2 weeks ago

Thanks for the review! Happy to help and we hope you get your truck started too! But if you have trouble, give us a shout!

Brenda BarnettLocal Guide · 20 reviewsTotal number of Google reviews Brenda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Zach with Emerald Valley Towing towed my car. He showed up and was very professional and pleasant. I would highly recommend them when you have to be towed.

  • Services: Car towing
Response from the owner · 3 weeks ago

Thanks for the review Brenda. I'll make sure to pass this along to Zach. We appreciate your business and you taking the time to leave a review.

George2 reviewsTotal number of Google reviews George has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Did a great job fantastic professional all the way I'll recommend it for anybody I'm very happy with that very very happy very satisfied

  • Price assessment: Reasonable price
  • Services: Local hauling
Response from the owner · 3 weeks ago

George, super happy you were pleased with our service. We are glad to help and we appreciate you taking a moment to swing by to share your experience.

Rex Burgess3 reviewsTotal number of Google reviews Rex has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The driver was so friendly and so helpful. He was on time and made the hookup quickly.He even msde sure that l did not overpay when l thought l owed more for Roadside service. I would highly reccomend Emerald Valley Towing. Thank you

  • Services: Car towing
Response from the owner · 3 weeks ago

Glad we were able to help Rex. Integrity always is at the forefront of our minds. Always here to help. We appreciate your business and the review!

Kyle Richardson4 reviewsTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent service and very understanding and flexible even with changing delivery location. Would definitely use again.

  • Price assessment: Reasonable price
  • Services: Special vehicle towing
Response from the owner · a month ago

Hi Kyle. We were happy to help get your vehicle delivered safely. We appreciate you taking the time out of your day to leave us a review. Thanks! We are here to help anytime!

Troy Dean8 reviewsTotal number of Google reviews Troy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Aaron was awesome. Just the help we needed at just the right time. Very professional.

Response from the owner · a month ago

Thanks for the feedback Troy! We appreciate it. I'll make sure to pass this along to Aaron.

Mi “Shellbell” Bo13 reviewsTotal number of Google reviews Mi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We own economy self Storage, a customer got their 26” box van stuck in the corner of facility. Emerald sent a very nice gentleman over to get them freed. First class, very reasonable,I highly recommend!

  • Price assessment: Great price
  • Services: Special vehicle towing
Response from the owner · a month ago

We remember that! It was definitely tricky. Glad we got it all sorted. Never a dull moment. Thanks for taking the time to leave us a review!

Lotrevis Kirtley4 reviewsTotal number of Google reviews Lotrevis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ricky was a great driver. Very courteous arrived at correct time. He did an amazing job.

  • Price assessment: Great price
  • Services: Car towing
Response from the owner · a month ago

Thanks for taking the time our of your day to leave us a review! We appreciate it. I'll make sure I pass this along to Ricky.

Emerald Valley Towing on Google Maps →

Business details