Butitta Auto – Rockford on Mill Rd. logo

Butitta Auto – Rockford on Mill Rd.

Car repair and maintenance service · Rockford, IL · reviewed since 2012

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%83+20.1Value 14%100+14.1Replies to reviews 7%55+3.9Craft & service penalty95−0.5Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#414 of 899 auto repair shopsPosition by Experts Score among all companies we track in this category. · better than 54%
4.8 ★★★★★ 428 Google reviews · 10 photos
91%five-star reviews
4.99★last 12 monthsAverage stars on reviews from the last 12 months only.
0.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
85%reviews answered by the owner
Nov 2026latest review

Butitta Auto – Rockford on Mill Rd. at a glance

Google reviewers rate Butitta Auto 4.8 out of 5 stars based on 428 reviews, with the owner responding to 85% of them. Customers frequently praise the shop for punctual service, clear communication regarding costs, and competent repairs for various vehicle types, including electric models. However, several low-star reviews criticize the business for recommending unnecessary parts or repairs, resulting in unexpectedly high bills and recurring issues with specific systems like air conditioning.

  • Google rating: 4.8 out of 5 from 428 reviews (91% five-star).
  • Reviews on this page: 428 Google reviews (336 with written comments, 2 with photos).
  • Owner responses: the business replied to 85% of reviews.
  • Most recent review: November 9, 2026.
  • Service: Auto Repair Shop serving Rockford, Illinois.

Data from Google, last updated November 11, 2026.

Score profile vs other auto repair shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction91Reliability83Craft & service95Value100Momentum100Replies to reviews55Satisfaction: 91 (median 88)Reliability: 83 (median 85)Craft & service: 95 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 55 (median 59)
This companyAuto Repair Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Butitta Auto – Rockford on Mill Rd.: 91/100 on this factor. Category median: 88.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Butitta Auto – Rockford on Mill Rd.: 83/100 on this factor. Category median: 85.A
83
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Butitta Auto – Rockford on Mill Rd.: 95/100 on this factor. Category median: 99.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Butitta Auto – Rockford on Mill Rd.: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Butitta Auto – Rockford on Mill Rd.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Butitta Auto – Rockford on Mill Rd.: 55/100 on this factor. Category median: 59.C
55

Bar = this company · dark tick = category median.

Star ratings

428 Google reviews we collected

  • 5 stars39191%
  • 4 stars133%
  • 3 stars10%
  • 2 stars72%
  • 1 star164%

Praise vs complaints

Phrases our text analysis found in 336 written reviews

  • Praise49697%
  • Complaints153%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price2739%
  • Reasonable4058%
  • Overpriced00%
  • Not sure23%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude12023%
  • Quality & results11723%
  • Speed & response7615%
  • Honesty & trust6312%
  • Would recommend5310%
  • Price & value4910%
  • Communication336%

What customers talk about

We read 336 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Great service, friendly people to deal with and even gave a discount”
    “Bill Brandt the manager was very rude to my wife when she came in to see about getting her vehicle.”
  • “They only address and fix/change what is needed, and they provide great work every time!”
    “This had to be the worst experience I've ever had with them or any company in general.”
  • “l cost and I know the work will be done correctly and on time.”
  • “They're honest, fair, and truly a business of integrity.”
  • “They've gone the extra mile for us more than once and I'm thrilled to have a shop I can & will recommend to anybody without a second thought.”
  • “They did an electrical repair on my Acura and it runs like knew and it was such a reasonable price!”
    “Smelled a lot like racism and was very humiliating, seems like COVID brought out the rudeness and price gouging in Butitta.”
  • “Great communication and willing to go the extra mile for you.”

People customers mention

  • Bill 30 reviews
  • Brent 17 reviews
  • Brothers 12 reviews
  • Road 8 reviews
  • Buttita 6 reviews
  • Brandt 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Butitta Auto – Rockford on Mill Rd. for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

TCLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

Fantastic customer service. My Tesla has never ran so well! They are certified technicians and can work on Tesla Model S, Model Y, Model X and Cyber Trucks. Great work!

Nancy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Bill was great getting the extended warranty co to cover a large part of the cost and he knows a lot about just what is often an issue for the make/model of car I have. Don't live around Rockford but in the area every 2 weeks and these guys are now my new mechanics! Can't say enough nice stuff!!

Great priceTransmission
TiffanieLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Definitely the best mechanics in the area!! I originally had taken my car to an auto mechanic in Waukesha, because I work there, and they told me to go to the dealership to get it fixed. I have a Mazda Miata, so I took it to Anderson Mazda on E. State St. in Rockford. At first, they told me that they didn’t have…

Great priceGeneral repairs & maintenance
Mike5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Great service, they let me know what it wil l cost and I know the work will be done correctly and on time. I trust them with my life ...literally!

Great priceAuto A/C rechargeVehicle safety inspectionOil change
C10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

The people at Butitta Auto are professionals and tend to appreciate their customers. They were able to fit my vehicle in for a needed repair on the Friday before the 4th of July holiday even when short staffed. I received my vehicle the same day. We have been customers for many years and hope to continue our relationship with this company.

Reasonable priceGeneral repairs & maintenanceOil change
Dave6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Bill and the folks at Butitta Auto on Mill Rd are the VERY BEST, hands down! They're honest, fair, and truly a business of integrity. They've gone the extra mile for us more than once and I'm thrilled to have a shop I can & will recommend to anybody without a second thought. My family and I would not even consider taking our vehicles anywhere else.

Great priceBrakesWiper blade installationSteering & suspension repair

Photos

Customer reviews

4.8 ★★★★★ 428 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
TC BellLocal Guide · 24 reviewsTotal number of Google reviews TC has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic customer service. My Tesla has never ran so well! They are certified technicians and can work on Tesla Model S, Model Y, Model X and Cyber Trucks. Great work!

Response from the owner · a day ago

Hi TC, thank you for the fantastic feedback and for trusting us with your Tesla. It means a lot to hear your vehicle is running so well, and we’re proud to care for customers with certified service and expertise.

Nancy Rock2 reviewsTotal number of Google reviews Nancy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bill was great getting the extended warranty co to cover a large part of the cost and he knows a lot about just what is often an issue for the make/model of car I have. Don't live around Rockford but in the area every 2 weeks and these guys are now my new mechanics! Can't say enough nice stuff!!

  • Price assessment: Great price
  • Services: Transmission
Response from the owner · 2 weeks ago

Hi Nancy, thanks for the wonderful feedback and for trusting us with your car. It’s great to hear the team could help with the warranty and get you back on the road safely; we appreciate being your new go-to mechanics.

Tiffanie HarrLocal Guide · 24 reviewsTotal number of Google reviews Tiffanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Definitely the best mechanics in the area!! I originally had taken my car to an auto mechanic in Waukesha, because I work there, and they told me to go to the dealership to get it fixed. I have a Mazda Miata, so I took it to Anderson Mazda on E. State St. in Rockford. At first, they told me that they didn’t have time to do more than a 5 minute inspection, that they wanted over $200 to do, and said nothing was wrong with my car, and then all of a sudden they told me that they needed to replace my wheel bearings, my rear differential, and possibly my drivetrain. I didn’t like the sounds of that and they were saying it was gonna be $5200, so I called up the Buitta Brothers, who did real automotive work, and realized that it only needed to have my fluid in my rear differential changed out, and the wheel bearing, which was only around $875. I saved so much money by going to a real mechanic.

  • Price assessment: Great price
  • Services: General repairs & maintenance
Response from the owner · 3 weeks ago

Hi Tiffanie, thanks for sharing this and for trusting us with your Mazda Miata. We’re glad we could provide clear, honest guidance and get you back on the road with real automotive care.

Mike Finnegan5 reviewsTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service, they let me know what it wil l cost and I know the work will be done correctly and on time. I trust them with my life ...literally!

  • Price assessment: Great price
  • Services: Auto A/C recharge, Vehicle safety inspection, Oil change
Response from the owner · 4 years ago

Thanks Mike! We're here to make auto care quick and easy!

John Taylor2 reviewsTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great job guys! Thanks!

  • Price assessment: Reasonable price
  • Services: Vehicle Inspection, Oil change
Response from the owner · a year ago

Thank you for your fantastic rating, John! 🌟 We truly appreciate your support and look forward to serving you again at Butitta Auto - Rockford Mill!

leonard tolbert sr.3 reviewsTotal number of Google reviews leonard has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always good been using the service for quite a few years with no issues

  • Price assessment: Reasonable price
  • Services: Air & cabin filter replacement
  • Services: Engine repair
Response from the owner · 3 years ago

We're so glad to hear it Leonard! Thanks for coming to us!

C Blatcher Martin10 reviewsTotal number of Google reviews C has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The people at Butitta Auto are professionals and tend to appreciate their customers. They were able to fit my vehicle in for a needed repair on the Friday before the 4th of July holiday even when short staffed. I received my vehicle the same day. We have been customers for many years and hope to continue our relationship with this company.

  • Price assessment: Reasonable price
  • Services: General repairs & maintenance, Oil change
Response from the owner · a year ago

It’s wonderful to hear from you, C Blatcher Martin! Your loyalty and appreciation mean a lot to us at Butitta Auto - Rockford Mill. We're thrilled we could assist you with your vehicle repair, especially during a busy time! 🚗✨

Vicky Brown10 reviewsTotal number of Google reviews Vicky has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service, friendly people to deal with and even gave a discount

Response from the owner · a month ago

Hi Vicky, We’re glad you enjoyed the great service and friendly experience with us, and it’s wonderful to hear the discount added extra value. Thank you for choosing Butitta Auto - Rockford Mill, and we look forward to helping you again.

Dave Daughenbaugh6 reviewsTotal number of Google reviews Dave has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bill and the folks at Butitta Auto on Mill Rd are the VERY BEST, hands down! They're honest, fair, and truly a business of integrity. They've gone the extra mile for us more than once and I'm thrilled to have a shop I can & will recommend to anybody without a second thought. My family and I would not even consider taking our vehicles anywhere else.

  • Price assessment: Great price
  • Services: General repairs & maintenance, Tire rotations, Vehicle Inspection, Oil change
  • Services: Brakes, Wiper blade installation, Steering & suspension repair
Response from the owner · 3 years ago

Thanks Dave! We're proud to go above and beyond for our customers - you deserve it!

Viola Reilly3 reviewsTotal number of Google reviews Viola has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service and customer care from Bill! Thank you

  • Price assessment: Great price
  • Services: Oil change
Response from the owner · a month ago

Hi Viola, We’re glad you had a great experience and appreciate your kind words about Bill’s service and care at Butitta Auto - Rockford Mill. Thank you for choosing us, and we look forward to helping you again!

Butitta Auto – Rockford on Mill Rd. on Google Maps →

Business details