Asphalt contractor · Keego Harbor, MI · reviewed since 2013
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%81+5.7Craft & service penalty81−1.9Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#5 of 15 paving contractorsiPosition by Experts Score among all companies we track in this category. · better than 71%
4.9★★★★★135 Google reviews · 18 photos
98%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers consistently praise the company for punctuality, quick responsiveness to inquiries, and competitive pricing. Reviewers highlight the professional communication and neat application of sealcoating, noting that the service often results in a durable, improved driveway appearance. However, a small number of low-rated reviews criticize the contractor for skipping crack filling and for basing estimates on photos rather than in-person inspections, leading to dissatisfaction with the final result.
Google rating: 4.9 out of 5 from 135 reviews (98% five-star).
Reviews on this page: 135 Google reviews (125 with written comments, 7 with photos).
Owner responses: the business replied to 37% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
Clifford SealcoatingPaving Contractors median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Clifford Sealcoating: 94/100 on this factor. Category median: 87.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Clifford Sealcoating: 89/100 on this factor. Category median: 80.A
89
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Clifford Sealcoating: 81/100 on this factor. Category median: 87.A
81
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Clifford Sealcoating: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Clifford Sealcoating: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Clifford Sealcoating: 81/100 on this factor. Category median: 81.A
81
Bar = this company · dark tick = category median.
Star ratings
135 Google reviews we collected
4.9of 5
5 stars13298%
4 stars00%
3 stars00%
2 stars11%
1 star21%
Praise vs complaints
Phrases our text analysis found in 125 written reviews
98%praise
Praise29798%
Complaints52%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price240%
Reasonable360%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response7023%
Quality & results6722%
Price & value5318%
Staff & attitude4816%
Would recommend3712%
Communication207%
Honesty & trust72%
What customers talk about
We read 125 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They are very efficient, respond quickly to calls or texts.”
“Clifford Sealcoatimg did a great job on my driveway.”
“Clifford Sealcoating came out of his way to do my driveway after other companies have let me down or did a poor job.”
“I messaged the company to get a quote , received a quote the same day and the price was very reasonable.”
“Craig is very personable and I’m sure you will be happy both with the price and with the work.”
“Highly recommend Clifford’s for all your sealcoating needs!”
“The owner was communicative, on-time and Very Professional.”
“Honest, efficient, great communication, fabulous sealcoating, does it get any better”
People customers mention
Craig21 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Clifford Sealcoating for 5 kinds of job. Pick one to see what they paid and said.
HHenryLocal Guide · 48 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Clifford Sealcoatimg did a great job on my driveway. They are very efficient, respond quickly to calls or texts. Craig is very personable and I’m sure you will be happy both with the price and with the work. Highly recommend.
Reasonable priceSealcoating
LLynne6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Very pleased with my driveway. I messaged the company to get a quote , received a quote the same day and the price was very reasonable.
Great pricePavement crack filling & sealing
MMorgan3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Craig was great to work with! Very responsive and friendly, couldn’t recommend more!
Reasonable priceSealcoating
EElizabeth3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Great Job Clifford Seal Coating! The owner was communicative, on-time and Very Professional. Loyal Customer! Thank you!
Great priceGeneral paving
JJon4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Great communication, competitive price and got the job done within a couple days from us reaching out. Highly recommend!
Reasonable priceSealcoating
GGracie10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Craig Clifford is amazing! Not only is his quality of work top-notch, his customer service is EXCELLENT. He is kind, considerate and SO easy to work with. We will be using and recommending Clifford Seal Coating’s services as long as he’s available!
Clifford Sealcoatimg did a great job on my driveway. They are very efficient, respond quickly to calls or texts. Craig is very personable and I’m sure you will be happy both with the price and with the work. Highly recommend.
Price assessment: Reasonable price
Services: Sealcoating
Response from the owner · 4 weeks ago
Thank you for the great review!
L
Lynne Robertson6 reviewsiTotal number of Google reviews Lynne has written across all businesses on Google Maps, not just this one.
Craig Clifford is amazing! Not only is his quality of work top-notch, his customer service is EXCELLENT. He is kind, considerate and SO easy to work with. We will be using and recommending Clifford Seal Coating’s services as long as he’s available!
Response from the owner · 2 years ago
Thanks for great review
G
Gary Long12 reviewsiTotal number of Google reviews Gary has written across all businesses on Google Maps, not just this one.
Clifford’s Asphalt Sealcoating is outstanding! He is professional, punctual, and highly skilled. He transformed our worn-out driveway into a sleek, durable surface. The attention to detail and commitment to quality are impressive. Pricing is competitive, and he ensures complete satisfaction. Highly recommend Clifford’s for all your sealcoating needs!
Response from the owner · 2 years ago
Thank you so much!
L
Lewis Rosenbaum16 reviewsiTotal number of Google reviews Lewis has written across all businesses on Google Maps, not just this one.
Thank you for your service. It
was a pleasure working with you from the beginning to completion.
It's been a month since you completed the job and it's still just as beautiful as the day you completed it.
Again it was a great pleasure doing business with you.
