Fireplace store · Milwaukee, WI · reviewed since 2018
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%98+30.2Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#3 of 22 fireplace installation & repairiPosition by Experts Score among all companies we track in this category. · better than 90%
5.0★★★★★86 Google reviews · 22 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers consistently praise the store for knowledgeable support, rapid communication, and competitive pricing on aftermarket blower parts and fireplace inserts. Reviewers highlight the team's patience in guiding DIY repairs, accurate part identification, and fast shipping that often resolves issues much quicker than local service providers. The high rating reflects satisfaction with the availability of rare components and the absence of sales pressure, with no recurring criticisms identified in the provided excerpts.
Google rating: 5.0 out of 5 from 86 reviews (100% five-star).
Reviews on this page: 86 Google reviews (86 with written comments, 4 with photos).
Owner responses: the business replied to 83% of reviews.
Score profile vs other fireplace installation & repair
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.
FireplaceBlowersOnline.comFireplace Installation & Repair median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.FireplaceBlowersOnline.com: 100/100 on this factor. Category median: 94.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.FireplaceBlowersOnline.com: 98/100 on this factor. Category median: 91.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 94.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.FireplaceBlowersOnline.com: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 86.–
–
Bar = this company · dark tick = category median.
Star ratings
86 Google reviews we collected
5.0of 5
5 stars86100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 86 written reviews
95%praise
Praise12695%
Complaints65%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response3728%
Staff & attitude2922%
Quality & results1713%
Price & value1713%
Would recommend1713%
Communication1411%
Honesty & trust11%
What customers talk about
We read 86 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I had to email and call him multiple times because I don’t know what I’m doing and he never got frustrated with me and he always responded quickly.”
“As a contractor, this is the kind of company you want backing you up when you’re trying to look after your own customers.”
“I had a problem, they communicated and solved it right away.”
“We've replaced several sets, but the quality control is terrible (constant clicking/rattling).”
“There's a lot to love about this company - they sell well-made, competitively priced aftermarket blowers and lots of other spare parts, and they stand…”
“I highly recommend their services to anyone seeking quality craftsmanship and exceptional customer care!”
“…but the support he provided to work through the challenges via email communications and phone was amazing.…”
“You may save a little money up front, but you'll pay for it in the end.”
People customers mention
Jason18 reviews
Amazon4 reviews
Baker3 reviews
Lopi3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Shannon4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
If I could give him ten stars I would. Jason and his team are unbelievably knowledgeable and fantastic to work with. My fireplace opening was too small because of a hearth being too high. No local fireplace service would attempt it. Jason coached me through fixing it myself. He is so patient and so kind. I had to…
JohnLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
There's a lot to love about this company - they sell well-made, competitively priced aftermarket blowers and lots of other spare parts, and they stand behind what they sell. I wouldn't hesitate to recommend them to anyone.
Bill4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Jason Baker (Ask an Expert operator) responded immediately off of my limited knowledge and some pics to gather the correct part numbers for me. And took it a step further when I forgot to include a knob for the controller he hurriedly got it in the same order for me.
Top Notch Service. Hopeful the parts are…
Ken6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★
Jason was the best!! Helped me get my 13 year old Astoria back into working order… thank you so much!!!!
Dave4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Jason at Fireplace Blowers Online was just terrific - twice. Once I asked for the specific model I needed for my ventless fireplace. He sent the links. I bought the unit, installed it, and it works perfectly. Then I wanted to know whether I needed a louvered lower panel and he answered my question - on a Sunday. Thanks Jason - terrific service!
Ramsey10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
You know when you're looking for a product to solve a nagging problem, call a business, someone answers the phone immediately, AND clearly has encyclopedic knowledge about your issue AND recommends conservative approaches to fixing it first, rather than jumping straight to spending lots of money?
This is it. Jason…
If I could give these guys 20 out of 10, I would.
I’ve been in the heating business for 30 years, and the support I received from Jason Baker at FireplaceBlowersOnline.com absolutely deserves recognition.
I purchased replacement fans for a customer’s fireplace, but when I went to install them, the setup wasn’t working out. I contacted Jason, and he sent me the manual and helped confirm that they had supplied the correct fans. The problem was that someone had previously modified and jury-rigged the existing fan setup.
Jason worked through multiple photos with me, figured out what we were dealing with, and went through his resources to find a mounting plate that would work with this discontinued product. That alone would have been excellent service.
Then he went even further and offered to send me additional fans at no charge to get it sorted out. I offered to pay or return the ones I had, and his response was, “No worries, we support our customers.”
That says everything.
They supplied the correct parts in the first place, yet still went out of their way to help solve a problem they hadn’t caused. Jason put real time, knowledge, and effort into finding a solution.
As a contractor, this is the kind of company you want backing you up when you’re trying to look after your own customers. I’m beyond impressed. Thank you, Jason and the team at FireplaceBlowersOnline.com. You’ve earned my respect and my future business.
Response from the owner · 3 weeks ago
Keith, can’t thank you enough for this!! Means the world to us, seriously. Thanks again and don’t hesitate to reach out if you ever need anything.
Shannon Turley4 reviewsiTotal number of Google reviews Shannon has written across all businesses on Google Maps, not just this one.
If I could give him ten stars I would. Jason and his team are unbelievably knowledgeable and fantastic to work with. My fireplace opening was too small because of a hearth being too high. No local fireplace service would attempt it. Jason coached me through fixing it myself. He is so patient and so kind. I had to email and call him multiple times because I don’t know what I’m doing and he never got frustrated with me and he always responded quickly. He went out of his way to make the job easier for me when I got my parts. They are precious people and I wish I lived closer so I could thank them in person. I cannot thank him enough. If you have a fireplace need, don’t waste your time or money with anyone else!!
Response from the owner · a month ago
Hey Shannon, thank you so much for this ever so kind review! We really should be the ones thanking you for your business. Always a pleasure dealing with such fabulous customers. Always here if you ever need anything!! Cheers, Jason
AmericanMotors Am-cazLocal Guide · 93 reviewsiTotal number of Google reviews AmericanMotors has written across all businesses on Google Maps, not just this one.
2026 and still Absolutely the best!!! In 2022 I was stood in parking lot and called to get directions to front door and they looked out window and waved me to the door. It's on the 2nd floor in a cool old factory. One of the owners came straight over to greet me and we got right down to my fireplace blower problem. They went above and beyond the norm and got me a replacement. It's a family business that really cares about their customers.
Now 2026 I was cleaning the blower from 2022 and used air compressor to blow out fan and spun a bearing 'it was squeaking'. We talked about 4100 Quadrafire Bodaga Bay - These guys hooked me up with newer model heavy duty fan. I talked it thru with them about doing a small bit of modification on fireplace fan housing. Took a little over 1/2 hour and got a 100% better blower than factory. I had to raise front of Firebox with washers and cut lower front cast blower housing, I also took a piece of gutter apron and made a manifold lip to force air under/thru firebox. Here's a video explaining what I did. It doesn't show the cut under the front grill cover to fit blower. If I get a chance I'll take it apart for a picture
Response from the owner · 4 years ago
Thanks again for swinging by. Pleasure meeting you!! Regards, Jason
John DoeLocal Guide · 14 reviewsiTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
There's a lot to love about this company - they sell well-made, competitively priced aftermarket blowers and lots of other spare parts, and they stand behind what they sell. I wouldn't hesitate to recommend them to anyone.
Bill Soule4 reviewsiTotal number of Google reviews Bill has written across all businesses on Google Maps, not just this one.
Jason Baker (Ask an Expert operator) responded immediately off of my limited knowledge and some pics to gather the correct part numbers for me. And took it a step further when I forgot to include a knob for the controller he hurriedly got it in the same order for me.
Top Notch Service. Hopeful the parts are quality pieces when they arrive. If not I have high confidence they will make it right.
Ken Erickson6 reviewsiTotal number of Google reviews Ken has written across all businesses on Google Maps, not just this one.
Jason at Fireplace Blowers Online was just terrific - twice. Once I asked for the specific model I needed for my ventless fireplace. He sent the links. I bought the unit, installed it, and it works perfectly. Then I wanted to know whether I needed a louvered lower panel and he answered my question - on a Sunday. Thanks Jason - terrific service!
Response from the owner · 9 months ago
Thanks Dave, can’t thank you enough for this!! Cheers, Jason
Ramsey Meyer10 reviewsiTotal number of Google reviews Ramsey has written across all businesses on Google Maps, not just this one.
You know when you're looking for a product to solve a nagging problem, call a business, someone answers the phone immediately, AND clearly has encyclopedic knowledge about your issue AND recommends conservative approaches to fixing it first, rather than jumping straight to spending lots of money?
This is it. Jason is knowledgable, kind, and generous with his time. All businesses should be run like this.
Eric Shoemaker10 reviewsiTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Prices are great and the customer service is outstanding. I had a problem, they communicated and solved it right away. No waiting around! A great team.
Paula Serratt9 reviewsiTotal number of Google reviews Paula has written across all businesses on Google Maps, not just this one.
I am so grateful to Jason for his steadfast support in locating blower motors for my old Ashley fireplace insert. Not only did he get me the only motors that would work, but the support he provided to work through the challenges via email communications and phone was amazing. This is the only business I will call for future needs. Cheers!
Response from the owner · 9 months ago
Thanks again Paula! The pleasure was all ours. Thanks for supporting our growing family business and don't hesitate to reach out if you ever need anything. Cheers, Jason
