Forja Strength | Personal Fitness Center logo

Forja Strength | Personal Fitness Center

Fitness center · Cathedral City, CA · reviewed since 2023

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%83+52.7Reliability 28%71+20Replies to reviews 8%25+2.1Experts Score= 75Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#32 of 32 life coachesPosition by Experts Score among all companies we track in this category. · better than 0%
4.8 ★★★★★ 87 Google reviews · 24 photos
95%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
5.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
6%reviews answered by the owner
Oct 2026latest review

Forja Strength | Personal Fitness Center at a glance

Google reviewers rate Forja Strength 4.8 out of 5 based on 87 reviews, highlighting its clean facilities, extensive equipment, and welcoming atmosphere. Customers frequently praise the supportive community, knowledgeable trainers, and flexible 24-hour access for personal fitness goals. However, a small number of low-star reviews criticize the business for poor management, citing issues with inventory depletion and a perceived lack of identity after corporate ownership changes.

  • Google rating: 4.8 out of 5 from 87 reviews (95% five-star).
  • Reviews on this page: 87 Google reviews (79 with written comments, 13 with photos).
  • Owner responses: the business replied to 6% of reviews.
  • Most recent review: October 9, 2026.
  • Service: Life Coach serving Cathedral City, California.

Data from Google, last updated November 4, 2026.

Score profile vs other life coaches

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction83Reliability71Craft & service–Value–Momentum100Replies to reviews25Satisfaction: 83 (median 99)Reliability: 71 (median 99)Momentum: 100 (median 100)Replies to reviews: 25 (median 71)
This companyLife Coaches median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Forja Strength | Personal Fitness Center: 83/100 on this factor. Category median: 99.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Forja Strength | Personal Fitness Center: 71/100 on this factor. Category median: 99.B
71
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Forja Strength | Personal Fitness Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Forja Strength | Personal Fitness Center: 25/100 on this factor. Category median: 71.D
25

Bar = this company · dark tick = category median.

Star ratings

87 Google reviews we collected

  • 5 stars8395%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star45%

Praise vs complaints

Phrases our text analysis found in 79 written reviews

  • Praise7197%
  • Complaints23%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3751%
  • Would recommend1825%
  • Quality & results68%
  • Honesty & trust68%
  • Speed & response45%
  • Communication11%
  • Price & value11%

What customers talk about

We read 79 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “One thing about this gym is that you are always greeted with friendly faces and smiles.”
  • “I can not say enough about this gym and staff 10/10”
    “Overall rating: Do not recommend.”
  • “Palm Springs Training Facility where she trains us is top notch & beyond clean!”
  • “The gym is clean, elevated, well-maintained, and filled with genuinely kind and respectful people.”
  • “Searched gyms nearby and this place stood out immediately.”
  • “…anatomy and physiology is truly impressive, and he is always able to explain each exercise in detail, helping me understand the purpose behind every m…”
  • “The rent is affordable, they’re not taking advantage of their trainers.”

People customers mention

  • Springs 17 reviews
  • Megan 7 reviews
  • Made 7 reviews
  • Gym 6 reviews
  • Facility 5 reviews
  • Angel 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

calvin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

One thing about this gym is that you are always greeted with friendly faces and smiles. Super positive vibes and all the trainers there are so passionate about what they do and it shows in the space they have created. I can not say enough about this gym and staff 10/10

Julie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I’ve been a member of this gym for a while now and have had the opportunity to watch it transform from PSTF into Forja Strength. I absolutely love this place! It’s a great gym with an amazing atmosphere. Recommend this gym to anyone.

Customer photo from Julie's review
Drew6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

⭐⭐⭐⭐⭐ Fantastic gym! FORJA Training Center has an excellent selection of equipment, a great atmosphere, and an incredibly welcoming staff. Brandon was especially friendly and made the whole experience even better. You can tell they take pride in the gym and in creating a place where people actually enjoy training.…

Angel3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Being a part of this gym since day one makes it incredible to see how far it has come. I’ve watched this place grow, change, and become a home for so many people in our community. Seeing it finally get the renovation and remodel it deserves is something special. This is more than just new equipment and a new…

Customer photo from Angel's review
Joe6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Place is incredible. Dropped in today on a guest pass while traveling through town. Searched gyms nearby and this place stood out immediately. Reminded me a lot of my home gym in Austin, Los Campeones but better. World-class equipment, an incredibly functional layout, tons of additional amenities, and nearly…

Trevor7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

This is by far the best gym I have ever encountered. They have every piece of equipment you could possibly need. The place is color coordinated in red and black and the equipment is of the best commercial quality. You can come in and train whenever you want. No time restrictions or holidays to worry about. The…

Customer photo from Trevor's reviewCustomer photo from Trevor's review

Photos

Customer reviews

4.8 ★★★★★ 87 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
calvin dahlstrom1 reviewTotal number of Google reviews calvin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

One thing about this gym is that you are always greeted with friendly faces and smiles. Super positive vibes and all the trainers there are so passionate about what they do and it shows in the space they have created. I can not say enough about this gym and staff 10/10

Julie1 reviewTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been a member of this gym for a while now and have had the opportunity to watch it transform from PSTF into Forja Strength. I absolutely love this place! It’s a great gym with an amazing atmosphere. Recommend this gym to anyone.

Response from the owner · a month ago

Julie, thank you so much for the kind words and for being part of our gym through the transition from PSTF to Forja Strength! Your continued support means a lot to us. We appreciate having you as part of our community, and we definitely admire your consistency and the work you continue to put in. It doesn’t go unnoticed! Thank you for growing with us and supporting what we’re building. Keep crushing those leg days! 💪🔥

Drew Lytton6 reviewsTotal number of Google reviews Drew has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

⭐⭐⭐⭐⭐ Fantastic gym! FORJA Training Center has an excellent selection of equipment, a great atmosphere, and an incredibly welcoming staff. Brandon was especially friendly and made the whole experience even better. You can tell they take pride in the gym and in creating a place where people actually enjoy training. I really enjoyed my workout here and will absolutely be back whenever I’m in Palm Springs. Highly recommend!

Response from the owner · a month ago

Drew, thank you so much for the awesome review and, more importantly, for continuing to come back and train with us whenever you’re in Palm Springs! It’s always great seeing you, and we truly appreciate your continued support of FORJA. We also have to give credit where it’s due. You’re in incredible shape, and we admire the years of consistency, discipline, and hard work that clearly went into building and maintaining it. You definitely represent the type of dedication we love having in our gym. Thanks again for the kind words and recommendation. We appreciate you, and hope to see you back in the gym again soon! 💪

Angel Orozco3 reviewsTotal number of Google reviews Angel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Being a part of this gym since day one makes it incredible to see how far it has come. I’ve watched this place grow, change, and become a home for so many people in our community. Seeing it finally get the renovation and remodel it deserves is something special. This is more than just new equipment and a new look—it’s the beginning of a new chapter for a place that has meant so much to so many of us. Proud to have been here from the beginning, and even more excited for what’s ahead. 💪🏼 The best is yet to come.

Response from the owner · a month ago

Angel, thank you, brother. This one means a lot coming from someone who has truly been here since day one. You haven’t just watched this place grow. You’ve played a huge part in helping it get to where it is today. Through some of the most challenging times, you consistently stepped up, went above and beyond, and helped keep this place moving forward when it mattered most. Your loyalty, work ethic, and commitment to the gym and everyone who walks through these doors do not go unnoticed. We’re incredibly grateful to have you as a trainer, teammate, and such an important part of the FORJA family. It’s been one hell of a journey already, but you’re absolutely right. We’re just getting started. The best is yet to come. 💪🏼🔥

Joe Shashaty6 reviewsTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Place is incredible. Dropped in today on a guest pass while traveling through town. Searched gyms nearby and this place stood out immediately. Reminded me a lot of my home gym in Austin, Los Campeones but better. World-class equipment, an incredibly functional layout, tons of additional amenities, and nearly private while I was there. The team made the experience even better. Everyone was incredibly welcoming, and they went out of their way to give a bunch of great recommendations for places to check out while in Palm Springs. Huge shoutout to Brandon. Made us feel right at home. If I lived in Palm Springs, I’d be a member without hesitation. Will absolutely be back next time I’m in town.

Response from the owner · a month ago

Joe, first off, apologies for the late response! As you know, we had a little bit of a journey getting our Google Business page sorted out, but we finally got everything settled and are catching up. Thank you so much for such an incredible review. It was an absolute pleasure having you guys in, and hearing you compare FORJA to a gym like Los Campeones is a huge compliment. We’ve put a tremendous amount of work into the equipment, layout, and overall experience, so it means a lot when someone who appreciates a great training environment recognizes those details. More than anything, we’re glad we could make you feel at home while you were in Palm Springs. That’s exactly the kind of experience we want people to have when they walk through our doors. We truly appreciate the support, Joe. Hopefully you enjoyed some of those Palm Springs recommendations, and we’ll absolutely be looking forward to seeing you the next time you’re back in town. You’ve always got a place to train here! 💪🏼

Trevor M.7 reviewsTotal number of Google reviews Trevor has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is by far the best gym I have ever encountered. They have every piece of equipment you could possibly need. The place is color coordinated in red and black and the equipment is of the best commercial quality. You can come in and train whenever you want. No time restrictions or holidays to worry about. The gym is not crowded at all. Never have to wait for something and you are able to superset. My only regret is not finding it sooner.

Response from the owner · a month ago

Trevor, thank you so much for the incredible review! Hearing you call FORJA the best gym you’ve encountered is a huge compliment and means a lot to our entire team. We’ve put a tremendous amount of thought and effort into everything from the equipment selection and layout to the 24 hour access and overall training environment. Our goal has always been to give people the freedom and tools to train the way they want without fighting crowds or waiting around for equipment. We’re just glad you found us! Better late than never. 😂 We truly appreciate your support, Trevor, and we’re happy to have you as part of the FORJA community. See you in the gym! 💪🏼🔥

Mike FlanneryLocal Guide · 23 reviewsTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Brandon is a game changer for me! He has been incredibly knowledgeable, encouraging, and patient. Brandon has tailored every workout to my needs and make me feel completely at ease. I’ve gained so much strength and confidence, and I always leave feeling proud of what my body can do! The other trainers there are very friendly and fun, even if I am feeling lazy I still want to go because of the whole atmosphere. I really appreciate all of you, thank you.

Jay Bhatia2 reviewsTotal number of Google reviews Jay has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've trained at several gyms in the Palm Springs area, and Palm Springs Training Facility is by far the best experience I've had. The gym is clean, elevated, well-maintained, and filled with genuinely kind and respectful people. The atmosphere is completely different from other gyms I've tried. In the past, I would go in, get my workout done, and leave. Here, I actually look forward to being at the gym. The environment motivates me to stay longer, work harder, and keep pushing myself. A huge part of my progress is thanks to Megan, who has been an outstanding trainer. She is the absolute form queen. Her attention to technique, movement, and proper forms gets results you can see. Because of her coaching, I can now confidently barbell squat without a rack, something I never thought I'd be able to do. She has helped me build strength and confidence The results speak for themselves. I've seen significant physical improvements since training here, and I credit much of that to the coaching, culture, and the equipment of this place. If you're looking for the best gym in Palm Springs, this is it.

Stephan Riederer2 reviewsTotal number of Google reviews Stephan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The facility is great. It is clean, well-equipped, organized, and has a welcoming atmosphere. It feels like a place where people are focused, motivated, and there for the right reasons.Megan brings the perfect balance of professionalism, encouragement, and accountability. She pushes me when I need it, corrects me when my form starts getting creative, and somehow makes hard workouts feel manageable. I highly recommend Megan and the facility to anyone looking for a trainer and gym environment that are supportive, professional, and genuinely focused on progress.

megan naymola5 reviewsTotal number of Google reviews megan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been here since the gym first opened, and it’s been amazing to watch it grow into what it is today. The environment is what really stands out. There’s a strong sense of community, people support each other, and you can feel that energy as soon as you walk in. It makes a big difference in how consistent and motivated clients are. The location is also a huge plus. Being right up against the mountains in Palm Springs with the doors open and natural light coming in creates a really unique training atmosphere. The equipment is high quality, and there’s a good mix of training options, including boxing, which adds a lot of variety. Overall, it’s a great place to train, grow, and be around people who take their fitness seriously.

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Business details