iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%99+30.5Experts Score= 100Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.100SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#9 of 32 life coachesiPosition by Experts Score among all companies we track in this category. · better than 74%
5.0★★★★★52 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Prime Performance & Wellness five stars based on fifty-two reviews, noting that the owner responds to eighty-eight percent of feedback. Customers highlight the welcoming atmosphere, knowledgeable coaching, and personalized strength training programs suitable for various ages. Recurring themes include flexible class schedules, competitive pricing, and effective workout modifications for injuries or specific sports goals. No common criticisms appear in the provided excerpts, as all reviews are positive.
Google rating: 5.0 out of 5 from 52 reviews (100% five-star).
Reviews on this page: 52 Google reviews (50 with written comments, 1 with photos).
Owner responses: the business replied to 88% of reviews.
Most recent review: October 28, 2026.
Service: Life Coach serving Cathedral City, California.
Data from Google, last updated November 4, 2026.
Score profile vs other life coaches
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.
Prime Performance & WellnessLife Coaches median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Prime Performance & Wellness: 100/100 on this factor. Category median: 99.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Prime Performance & Wellness: 99/100 on this factor. Category median: 99.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Prime Performance & Wellness: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 71.–
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Bar = this company · dark tick = category median.
Star ratings
52 Google reviews we collected
5.0of 5
5 stars52100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 50 written reviews
95%praise
Praise4295%
Complaints25%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1841%
Would recommend1739%
Speed & response37%
Quality & results25%
Price & value25%
Honesty & trust25%
What customers talk about
We read 50 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Not only are they incredibly knowledgeable and in fantastic shape themselves, but they're also just genuinely kind, thoughtful, wonderful people.”
“It's truly a hidden gem, and I highly recommend it.”
“If you're looking for a welcoming, supportive place to get stronger, I can't recommend them enough!”
“…there's an exercise I can't do because of a previous injury, they're quick to offer an alternative so I can still get a great workout.…”
“Working put together as a family has been as great experience for us.”
“I am pleased with my progress and fee assured that I will continue.”
“I honestly can't say enough good things about Prime Fitness!”
People customers mention
Ben7 reviews
Robbie5 reviews
Bryan5 reviews
Lexi4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
HHeather1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I found this place after my previous gym stopped offering workout modifications for injuries. At the time, I was really disappointed, but looking back, it turned out to be a blessing in disguise because I’m so much happier here.
The owners and trainers are incredibly welcoming, and the workouts are challenging,…
AAmy9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Great place to exercise...I take the 9am exercise class...time goes by fast! Try their 1week free trial!
AArianna6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Can’t recommend this place enough! Come as you are and leave stronger!! The coaches are amazing and walk you through everything. The community is the best, so encouraging and cheers each other on! This is the best private gym. So grateful for this place
DDulce5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
If you are looking for a good place to work out this is the place the location its perfect!! The environment and the coaches are the best, very helpful and positive, if it wasn’t for attending I would be crazy 😅
CChristy2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I came to Prime Performance & Wellness a year and a half ago. It’s been an amazing journey! Since reaching menopause I’ve struggled to maintain my ideal weight and gain muscle. The result of my body scan comparison from day one to one year later was a loss of 19 lbs, loss of 3.4% body fat and increase of 3% lean…
MmerythonLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
One of my most favorite gyms of all time! Ben & Robbie are passionate about what they do, and treat their clients as family.
Started working w/ Robbie about 9 mos. ago. In my 50’s and starting over…Robbie had to design my training specifically to fit my needs. Not only has he 100% helped me regain strength &…
I honestly can't say enough good things about Prime Fitness! A couple of months ago, I Googled gyms near my home that focused on strength training and offered smaller classes, and Prime Fitness came up. I decided to give their 3-day trial a try, and I absolutely loved it!
Robbie, Lexi and Belle are truly amazing. Not only are they incredibly knowledgeable and in fantastic shape themselves, but they're also just genuinely kind, thoughtful, wonderful people. They're always encouraging, and if there's an exercise I can't do because of a previous injury, they're quick to offer an alternative so I can still get a great workout.
I love that we have the gym to ourselves during class and that the groups are typically nice and small. It feels so much more personal, and everyone who attends is incredibly friendly and welcoming. Robbie and Lexi have created such a positive, fun environment that you actually WANT to show up!
I've now been attending regularly for two months, and I'm already noticing changes in my body and how much stronger I feel. The best part is that I genuinely look forward to going every morning, seeing everyone, getting a great workout in, and starting my day feeling energized.
Prime Fitness has been exactly what I was looking for and more. My only regret is that I didn't get motivated and find them sooner! If you're looking for a welcoming, supportive place to get stronger, I can't recommend them enough!
Maintenance: Pristine
J
Julia D.2 reviewsiTotal number of Google reviews Julia has written across all businesses on Google Maps, not just this one.
From the moment I walked in, I felt welcomed. The atmosphere is warm, supportive, and never intimidating, regardless of your fitness level. You can truly see and feel the passion behind this program and the genuine commitment to helping every member succeed.
What sets this gym apart is how hands-on (Sir Robbie) the owner is. Every exercise is personalized and modified based on your individual strength and ability, so you feel challenged without ever feeling overwhelmed. That's exactly why no one should be intimidated to start here-you're supported every step of the way. Being part of this gym makes my journey of healing and regaining my strength challenging yet exciting.
More than just a gym, this is a community built on encouragement, faith, and genuine care for one another. As a fellow Christian, I especially appreciate the values that are reflected in everything they do. I truly feel like I've found my workout family. I'm so grateful to have found Prime Performance & Wellness. It's truly a hidden gem, and I highly recommend it.
#salute
Response from the owner · 3 months ago
Julia, thank you so much for the kind words. You have fit right in at 6AM, and I can't wait to see how strong we can get in this weight room while getting you out of that shoulder pain!!
H
Heather Darling1 reviewiTotal number of Google reviews Heather has written across all businesses on Google Maps, not just this one.
I found this place after my previous gym stopped offering workout modifications for injuries. At the time, I was really disappointed, but looking back, it turned out to be a blessing in disguise because I’m so much happier here.
The owners and trainers are incredibly welcoming, and the workouts are challenging, effective, and adaptable to individual needs. What really stands out is the supportive community—members are encouraging, friendly, and always willing to help.
I’m now in my third month, and I truly feel like I’ve found where I belong. If you’re looking for a gym with great coaching, amazing workouts, and a positive atmosphere, go check it out—you won’t be sorry!
Response from the owner · 4 months ago
Thank you Heather for your kind words!! We are so happy you are apart of the Prime family. We appreciate your effort and commitment to us ❤️
A
Amy Morrison9 reviewsiTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
Can’t recommend this place enough! Come as you are and leave stronger!! The coaches are amazing and walk you through everything. The community is the best, so encouraging and cheers each other on! This is the best private gym. So grateful for this place
D
Dulce Aldana5 reviewsiTotal number of Google reviews Dulce has written across all businesses on Google Maps, not just this one.
If you are looking for a good place to work out this is the place the location its perfect!! The environment and the coaches are the best, very helpful and positive, if it wasn’t for attending I would be crazy 😅
Response from the owner · a year ago
Thank you, Dulce! We appreciate you, continue to be consistent!
B
Brenda Brown2 reviewsiTotal number of Google reviews Brenda has written across all businesses on Google Maps, not just this one.
I came to Prime Performance & Wellness a year and a half ago. It’s been an amazing journey! Since reaching menopause I’ve struggled to maintain my ideal weight and gain muscle. The result of my body scan comparison from day one to one year later was a loss of 19 lbs, loss of 3.4% body fat and increase of 3% lean mass. I feel stronger than ever and lm loving my body again… and I’m 53 years old!
The coaches are right there to encourage me, correct my form and push me a little harder when I need it. This program is great for all ages and experience levels. Life changing!!
Invest in your physical and mental wellbeing and give them a try. You won’t regret it!
M
merythonLocal Guide · 15 reviewsiTotal number of Google reviews merython has written across all businesses on Google Maps, not just this one.
One of my most favorite gyms of all time! Ben & Robbie are passionate about what they do, and treat their clients as family.
Started working w/ Robbie about 9 mos. ago. In my 50’s and starting over…Robbie had to design my training specifically to fit my needs. Not only has he 100% helped me regain strength & stability…I’ve transformed my body & regained confidence in myself.
Response from the owner · a year ago
Thank you Mery! We appreciate you, continue to grind!
P
Patricia Anna DanLocal Guide · 17 reviewsiTotal number of Google reviews Patricia has written across all businesses on Google Maps, not just this one.
I love to work out; it's a part of my lifestyle. I prefer a smaller gym environment that offers the benefits of readily available equipment—no waiting around—along with a solid workout program and knowledgeable coaches (Robbie & Ben) who can help with my form and progress. That's why I love Prime. I feel fortunate to do what I love in a space that prioritizes strength training and mobility.
Corrective exercises are a foundational part of the workout programming at Prime, and they make the difference in your ability to go to the gym consistently without dreading it. You absolutely get out what you put in with workouts, but with Prime, it's a no-brainer and a worthwhile investment. I’m visibly getting stronger and building muscle. Even on the weeks when I don’t feel my best, I know I’m getting a quality workout thanks to the intentional programming.
I highly recommend joining this gym; it's the best in the Valley, and you won't find coaches better than Robbie and Ben!
Response from the owner · a year ago
We appreciate you Anna. Continue to do great things!