Wood floor refinishing service · Seattle, WA · reviewed since 2019
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%100+15.2Craft & service penalty99−0.1Experts Score= 100Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.100SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#2 of 34 floor refinishing servicesiPosition by Experts Score among all companies we track in this category. · better than 97%
5.0★★★★★73 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Genuine Flooring five stars based on 73 reviews, noting the owner responds to 97 percent of feedback. Customers frequently describe the wood floor refinishing and installation services as punctual, efficient, and transparent regarding pricing. Recurring themes highlight clear communication, thorough cleanup, and the ability to restore damaged or aged hardwoods to a high standard. No common criticisms appear in the provided excerpts, as all listed reviews are positive.
Google rating: 5.0 out of 5 from 73 reviews (100% five-star).
Reviews on this page: 73 Google reviews (71 with written comments, 24 with photos).
Owner responses: the business replied to 97% of reviews.
Most recent review: October 23, 2026.
Service: Floor Refinishing Service serving Seattle, Washington.
Data from Google, last updated October 26, 2026.
Score profile vs other floor refinishing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and value; weakest: craft & service.
Genuine FlooringFloor Refinishing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Genuine Flooring: 100/100 on this factor. Category median: 96.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Genuine Flooring: 99/100 on this factor. Category median: 96.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Genuine Flooring: 99/100 on this factor. Category median: 96.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Genuine Flooring: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Genuine Flooring: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
–
Bar = this company · dark tick = category median.
Star ratings
73 Google reviews we collected
5.0of 5
5 stars73100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 71 written reviews
98%praise
Praise22198%
Complaints42%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend4319%
Quality & results3917%
Honesty & trust3817%
Staff & attitude3415%
Communication3114%
Speed & response2812%
Price & value125%
What customers talk about
We read 71 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“…a trustworthy company for hardwood floor sanding and refinishing, I highly recommend Genuine Flooring.…”
“The crew showed up on time, treated our home with respect, and cleaned up thoroughly when they were done.”
“We had Daniel and his team at Genuine Flooring redo the wood floors in our Snohomish home, and we couldn't be happier.”
“From the start, Daniel, the owner, was incredibly responsive and professional.”
“Daniel was easy to work with from the very first conversation.”
“Daniel the owner is prompt, knowledgeable, helpful and a solution based thinker.”
“He shows up when he says he will, he does a beautiful job and even offers a delayed final coat - ensuring that the finish product is picture ready.”
“Daniel and team were fair, easy to work with and stayed within budget.”
People customers mention
Daniel30 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Genuine Flooring for 8 kinds of job. Pick one to see what they paid and said.
TracyLocal Guide · 36 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
5 stars all the way around! Genuine Flooring is amazing to work with. Their service is top notch. They are communicative and helpful.
Candy7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★
⭐⭐⭐⭐⭐
We had Daniel and his team at Genuine Flooring redo the wood floors in our Snohomish home, and we couldn't be happier. Daniel was easy to work with from the very first conversation. He explained what our floors needed, gave us a clear plan, and did exactly what he said he would.
The crew showed up on time,…
KimberleyLocal Guide · 6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Genuine Flooring refinished our floors in October and did a great job. Daniel was easy to work with — communicative, showed up when he said he would, and the floors look beautiful. They also installed new baseboards for us, which really finished the whole look. Would happily use them again.
Ricky4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I received 3 quotes from different companies. Daniel was the only one who spent almost 30 minutes on the floor with me and offered the approach I am most comfortable with. Daniel and his crew finished the job yesterday, and I am happy with the result. I would recommend Genuine Flooring.
Pam1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
This is a top quality company. Daniel the owner is prompt, knowledgeable, helpful and a solution based thinker. The team protected our home and refinished our floors. They are flawless and beautiful. We are very confident in referring this company to our clients, friends and family. Thank you Daniel and crew!!
Mike1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
120-year old fir floors were worn, scratched, and stained over decades. Didn't hold out much hope for them. They turned out even better than the sample photos we were shown. We didn't wait long for contract, the crew showed on time, were very efficient, and cleaned up all materials. Price is reasonable. Recommend highly.
5 stars all the way around! Genuine Flooring is amazing to work with. Their service is top notch. They are communicative and helpful.
Response from the owner · 2 days ago
Tracy, thank you so much for the wonderful 5-star review! We're thrilled to hear that our communication and service made your experience a good one, since keeping you in the loop and being helpful is exactly what we strive for on every project. It means a lot to us that you felt well taken care of, and we'd love to work with you again whenever your home needs a little more flooring love.
- Daniel, Genuine flooring llc
Candy Sherrill7 reviewsiTotal number of Google reviews Candy has written across all businesses on Google Maps, not just this one.
⭐⭐⭐⭐⭐
We had Daniel and his team at Genuine Flooring redo the wood floors in our Snohomish home, and we couldn't be happier. Daniel was easy to work with from the very first conversation. He explained what our floors needed, gave us a clear plan, and did exactly what he said he would.
The crew showed up on time, treated our home with respect, and cleaned up thoroughly when they were done. The craftsmanship is beautiful: the finish is smooth and even, and the natural grain of the wood really shines now. Our whole house feels warmer and brighter.
If you want honest, skilled people who take real pride in their work, call Genuine Flooring. Thank you, Daniel!
Response from the owner · 4 days ago
Candy, thank you so much for the kind words about your Snohomish home and for trusting us with your wood floors. We're thrilled that the smooth, even finish and the way the natural grain shows through have made your whole house feel warmer and brighter. It means a lot that you found us easy to work with and that our crew left everything clean and respectful of your space. We'd love to take care of your home again anytime you need us.
- Daniel, Genuine flooring llc
Kimberly Cook7 reviewsiTotal number of Google reviews Kimberly has written across all businesses on Google Maps, not just this one.
I was looking for a reliable hardwood floor sanding and refinishing company to restore the 20-year-old hardwood floors in my Lynnwood home when I came across Genuine Flooring. From the start, Daniel, the owner, was incredibly responsive and professional. He came out to my home the same day I contacted him to provide an estimate and was completely transparent about pricing and costs upfront, which I really appreciated.
Daniel and his team were flexible with my schedule and did an outstanding job sanding and refinishing my hardwood floors. They brought my aging floors back to their original beauty—honestly, they look even better than they did 20 years ago!
The finished floors are absolutely stunning, and I couldn't be happier with the results. If you're in Lynnwood or the surrounding Seattle area and looking for a trustworthy company for hardwood floor sanding and refinishing, I highly recommend Genuine Flooring. Their professionalism, quality of work, and attention to detail truly exceeded my expectations!
Response from the owner · a week ago
Kimberly, thank you so much for trusting us with your 20-year-old hardwood floors in your Lynnwood home, and we're thrilled they look even better than they did two decades ago. It means a lot to hear that you appreciated the same-day estimate and the upfront pricing, since being straightforward with our clients is something we work hard to do. We're glad our team could work around your schedule and that the finished floors have brought you so much joy. Thanks for recommending us to your neighbors, and we'd love to take care of your floors again anytime you need us.
- Daniel, Genuine flooring llc
Kimberley ZakianLocal Guide · 6 reviewsiTotal number of Google reviews Kimberley has written across all businesses on Google Maps, not just this one.
Genuine Flooring refinished our floors in October and did a great job. Daniel was easy to work with — communicative, showed up when he said he would, and the floors look beautiful. They also installed new baseboards for us, which really finished the whole look. Would happily use them again.
Response from the owner · 2 weeks ago
Thank you so much, Kimberley - we really appreciate you taking the time to share your experience with us. It was a pleasure working with you on your flooring refinish and those new baseboards really did complete the transformation beautifully. We're thrilled that you're happy with how everything turned out, and we'd love to help you with any future flooring projects you might have.
- Daniel, Genuine flooring llc
Ricky Wong4 reviewsiTotal number of Google reviews Ricky has written across all businesses on Google Maps, not just this one.
I received 3 quotes from different companies. Daniel was the only one who spent almost 30 minutes on the floor with me and offered the approach I am most comfortable with. Daniel and his crew finished the job yesterday, and I am happy with the result. I would recommend Genuine Flooring.
Response from the owner · 3 weeks ago
Thank you so much, Ricky. We really appreciated the opportunity to spend that time with you and understand exactly what you were looking for in your floors. It's incredibly rewarding to know that our approach matched your vision and that you're happy with how everything turned out. We're grateful for your trust in us, and we'd love to work with you again whenever you need flooring help down the road.
- Daniel, Genuine flooring llc
Pam Brooks1 reviewiTotal number of Google reviews Pam has written across all businesses on Google Maps, not just this one.
This is a top quality company. Daniel the owner is prompt, knowledgeable, helpful and a solution based thinker. The team protected our home and refinished our floors. They are flawless and beautiful. We are very confident in referring this company to our clients, friends and family. Thank you Daniel and crew!!
Response from the owner · 3 weeks ago
Thank you so much, Pam, for the wonderful review and for trusting us with your floors. We're thrilled that the refinishing turned out beautifully and that our team's care for protecting your home made a difference. Your confidence in referring us to others means the world to us, and we'd be honored to help your clients, friends, and family with their flooring needs whenever they're ready. We can't wait to work with you again in the future.
- Daniel, Genuine flooring llc
Wallace Shoffner6 reviewsiTotal number of Google reviews Wallace has written across all businesses on Google Maps, not just this one.
Great job and fair price. Very friendly and efficient. Thank you.
Response from the owner · a month ago
Wallace, thank you so much for taking the time to leave us a review. We really appreciate your kind words about our work and pricing, and we're glad we could deliver the efficient service you were looking for. It was a pleasure working with you, and we'd love to help with any future flooring needs you might have.
- Daniel, Genuine flooring llc
Mike K1 reviewiTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
120-year old fir floors were worn, scratched, and stained over decades. Didn't hold out much hope for them. They turned out even better than the sample photos we were shown. We didn't wait long for contract, the crew showed on time, were very efficient, and cleaned up all materials. Price is reasonable. Recommend highly.
Response from the owner · a month ago
Thank you so much for the wonderful review! We’re thrilled to hear how happy you are with the results, especially with those 120-year-old fir floors. It was a pleasure working with you, and we truly appreciate your trust in Genuine Flooring. Thank you for recommending us!
Joe G4 reviewsiTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
We love working with Genuine Flooring - the owner (who is also usually the person doing the install and finish work) is a great person to have on your job. He shows up when he says he will, he does a beautiful job and even offers a delayed final coat - ensuring that the finish product is picture ready.
Response from the owner · a month ago
Thank you so much, Harjo. It means the world to us that you noticed the care we put into every detail, from showing up on time to that final coat that really makes the floors shine. We're grateful you chose Genuine Flooring for your project, and we'd love to work with you again whenever you need us.
- Daniel, Genuine flooring llc
