Natural Cleaners - Brookfield logo

Natural Cleaners - Brookfield

Dry cleaner · Pewaukee, WI · reviewed since 2013

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%47+25.6Reliability 24%1+0.2Value 14%80+11.3Replies to reviews 7%43+3Craft & service penalty94−0.6Momentum penalty0−10Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.30SCORE
DGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#14 of 14 sewing servicesPosition by Experts Score among all companies we track in this category. · better than 0%
4.6 ★★★★★ 357 Google reviews · 19 photos
86%five-star reviews
1.75★last 12 monthsAverage stars on reviews from the last 12 months only.
70%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
66%reviews answered by the owner
Oct 2026latest review

Natural Cleaners - Brookfield at a glance

Google reviewers rate Natural Cleaners in Brookfield 4.6 out of 5 based on 357 reviews, with the owner responding to 66% of feedback. Customers frequently praise the business for friendly staff, quick turnaround times, and reasonable pricing for standard dry cleaning services. However, recurring criticisms highlight instances of garment damage, items returned with persistent stains or odors, and unresponsive customer service during claim disputes.

  • Google rating: 4.6 out of 5 from 357 reviews (86% five-star).
  • Reviews on this page: 357 Google reviews (261 with written comments, 6 with photos).
  • Owner responses: the business replied to 66% of reviews.
  • Most recent review: October 19, 2026.
  • Service: Sewing Service serving Pewaukee, Wisconsin.

Data from Google, last updated October 28, 2026.

Score profile vs other sewing services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: momentum.

Satisfaction47Reliability1Craft & service94Value80Momentum0Replies to reviews43Satisfaction: 47 (median 78)Reliability: 1 (median 69)Craft & service: 94 (median 99)Value: 80 (median 83)Momentum: 0 (median 100)Replies to reviews: 43 (median 43)
This companySewing Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Natural Cleaners - Brookfield: 47/100 on this factor. Category median: 78.C
47
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Natural Cleaners - Brookfield: 1/100 on this factor. Category median: 69.F
1
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Natural Cleaners - Brookfield: 94/100 on this factor. Category median: 99.A
94
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Natural Cleaners - Brookfield: 80/100 on this factor. Category median: 83.A
80
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Natural Cleaners - Brookfield: 0/100 on this factor. Category median: 100.F
0
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Natural Cleaners - Brookfield: 43/100 on this factor. Category median: 43.C
43

Bar = this company · dark tick = category median.

Star ratings

357 Google reviews we collected

  • 5 stars30786%
  • 4 stars123%
  • 3 stars51%
  • 2 stars62%
  • 1 star278%

Praise vs complaints

Phrases our text analysis found in 261 written reviews

  • Praise31592%
  • Complaints288%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude9528%
  • Quality & results8926%
  • Speed & response7522%
  • Price & value4112%
  • Would recommend309%
  • Honesty & trust82%
  • Communication51%

What customers talk about

We read 261 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She is friendly, knowledgeable, and always goes the extra mile to ensure everything is perfect.”
    “The person working the counter gave me the bag back and when I asked why, she was rude and dismissive.”
  • “Fantastic Service from Heather at Natural Cleaners!”
    “My comforter was ruined this past spring and I’ve been dealing with the worst process to get a refund back.”
  • “I dropped off my prom dress to be cleaned and it was ready to be the next day!”
  • “They always do such a great job and are very reasonably priced!”
    “) and charged me full price never saying anything about the damage they caused.”
  • “I plan on using this service again and would recommend them to others.”
  • “If you’re looking for a reliable dry cleaner with exceptional service, Heather and the team at Natural Cleaners are the best!”
    “This is dishonest and the original price should have been honored.”
  • “They answered all my questions with patience, and it’s so convenient that I don’t have to go out for laundry services!”

People customers mention

  • Sam 4 reviews
  • Chad 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Natural Cleaners - Brookfield for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Ce6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★

I was a customer for many years and I liked the convenience of pick up and drop off directly from my house. A couple of times the wrong clothes were dropped off at my house and I should have taken that as a warning sign. Two months ago a dress I wore at my nieces wedding and my daughters bridesmaid dress went…

MohammedLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★

I have been using this place for last eight years and for the most part they were good , recently they have been sending me clothings back either having rips, missing buttons etc. will not be using them anymore.

Kristin6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★

Avoid at all costs! They damaged my suit pants. Ripped out the clasp closure on the waistband, didn’t remove the stain on my blazer (that was marked!) and charged me full price never saying anything about the damage they caused. Then when I called to let them know, they said it would be “no cost to replace the clasp”, but the waistband is ripped apart.

Customer photo from Kristin's reviewCustomer photo from Kristin's reviewCustomer photo from Kristin's reviewCustomer photo from Kristin's review
Marylynn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★

What happened to Natural Cleaners? Appears that the company was sold and all dry cleaning gets transported to Oshkosh, WI for processing and then driven back. My order wasn't ready for pick up as scheduled. Tried to contact corporate numerous times and finally got a response 3 months later with "customer is not…

Kim1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★

They’re terrible! Awful service - they don’t care —unfortunately. Had my queen size comforter cleaned for $60!!! That’s a joke! Last year with a different owner it was around $22! It got cleaned twice now because the first time there was still a stain and sweat discoloration and the smell was not good. Picked up the…

Lauren10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★

We used to love Natural Cleaners, but something has changed and we will be looking elsewhere for our cleaning needs. I recently sent a sweater in for cleaning and it came back terribly shrunken. I reached out asking for a resolution, and they told me to put it out for pick up so they could look at it for the claims…

Photos

Customer reviews

4.6 ★★★★★ 357 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Ce M6 reviewsTotal number of Google reviews Ce has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was a customer for many years and I liked the convenience of pick up and drop off directly from my house. A couple of times the wrong clothes were dropped off at my house and I should have taken that as a warning sign. Two months ago a dress I wore at my nieces wedding and my daughters bridesmaid dress went missing, never to be found but what has been worse, they couldn't care less, their manager Tracy never called me back despite me going to their store and talking directly to her, I was never told what happened to my clothes, never heard anything back. Extremely unhappy and definitely not going back. UPDATE Not sure if it was the negative review or that they finally looked into my issue, as no one ever returned my calls, my clothes did turn up. Still disappointed on how it was handled but at least I got my clothes back.

Mohammed HossainLocal Guide · 38 reviewsTotal number of Google reviews Mohammed has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been using this place for last eight years and for the most part they were good , recently they have been sending me clothings back either having rips, missing buttons etc. will not be using them anymore.

Kristin Wiseley6 reviewsTotal number of Google reviews Kristin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Avoid at all costs! They damaged my suit pants. Ripped out the clasp closure on the waistband, didn’t remove the stain on my blazer (that was marked!) and charged me full price never saying anything about the damage they caused. Then when I called to let them know, they said it would be “no cost to replace the clasp”, but the waistband is ripped apart.

Marylynn1 reviewTotal number of Google reviews Marylynn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What happened to Natural Cleaners? Appears that the company was sold and all dry cleaning gets transported to Oshkosh, WI for processing and then driven back. My order wasn't ready for pick up as scheduled. Tried to contact corporate numerous times and finally got a response 3 months later with "customer is not always right" attitude. Time to find another dry cleaner .... any suggestions?

Kim Mason1 reviewTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They’re terrible! Awful service - they don’t care —unfortunately. Had my queen size comforter cleaned for $60!!! That’s a joke! Last year with a different owner it was around $22! It got cleaned twice now because the first time there was still a stain and sweat discoloration and the smell was not good. Picked up the 2nd time and I see through the bag there’s still discoloration and said something about it and she just smiled and didn’t care. I said for $60 and it still can’t come out? She ignored me. I said I won’t be coming back and will clean it elsewhere (the laundry mat!) She said good bye. So sad really… so I continue to pray for people to give a crap like they used to.

Raja KhanLocal Guide · 12 reviewsTotal number of Google reviews Raja has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I should have written this review months ago, but just never had the time. The last time I went to Natural Cleaners was last July and I would drop off and pick up mainly at the Third Ward location, but Brookfield was the main location and used to be where they did the dry cleaning. Ever since I first switched to Natural Cleaners, over over 11 years ago, the service and quality of work was always top notch. The original owner, Sam, was the reason I was so loyal to this business. Even when he sold the business to Chad, I stuck with them. I never had any issues whatsoever until the business changed hands once again. The new company, which I believe is based in West Bend, doesn't care about the clients they have acquired. One time, I went to drop off clothes at the Brookfield location with my green Natural Cleaners laundry bag. The person working the counter gave me the bag back and when I asked why, she was rude and dismissive. It was almost as if I was inconveniencing her. One of the reasons why I was a Natural Cleaners client for so long, was because of the fact that I didn't have to use the plastic bags thanks to the reusable garment bag. The eco-friendly dry cleaning process (which is now gone) and the sustainability story were the two main reasons why I was attracted to Natural Cleaners in the first place. Under the new ownership, the last time I picked up my dress shirts, the colors and cuffs, which would almost always require special attention, were still dirty and looked like they didn't even attempt to clean them. That was the final nail in the coffin of my business relationship with Un-natural Cleaners. In summary, not only has the service disappeared, but the quality of the work is gone, the sustainable and eco-friendly dry cleaning process is gone, and judging from the other recent reviews, many of the long-time clients are gone. So sad.

Lauren K10 reviewsTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We used to love Natural Cleaners, but something has changed and we will be looking elsewhere for our cleaning needs. I recently sent a sweater in for cleaning and it came back terribly shrunken. I reached out asking for a resolution, and they told me to put it out for pick up so they could look at it for the claims process. I initially forgot to put it out, and let them know as much. They said to put it out the next time the driver comes by, which I did. It was the only item I put out. The sweater was picked up and then returned… CLEANED again. No sign of claims process started, and I was charged for a second cleaning of my already shrunk sweater. I called to talk to a manager about it, and I still haven’t heard back. So, now I have to replace a very nice sweater that should be covered by them. I can no longer recommend Natural Cleaners and will be taking my business elsewhere.

Hannah Harrigan3 reviewsTotal number of Google reviews Hannah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Been going here for 10 years plus. My comforter was ruined this past spring and I’ve been dealing with the worst process to get a refund back. When they finally issued me a check, it didn’t even cover half of the comforter cost. Then the bank stopped the payment and said the check was void. I’m 37 weeks pregnant and just done. I’ll be getting my money back and never coming back to any Natural Cleaner location

Sarah Nader2 reviewsTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Do not go here. I’ve had quite a few issues with this place but always gave them another chance. I’ve had items returned uncleaned multiple times, and then double-charged when they redo it. But then they don’t refund you on the double-charge, they only offer store credit. Most recently, I had a $400 dress permanently damaged by their carelessness. I tried to reach out to the manager and owner 5 times with no response, so I am officially done offering chances to them.

Eric WennerstrandLocal Guide · 98 reviewsTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I took my vest in to be dry cleaned. It came back smelling of sweat. I took my vest back, and they gave it a second try at no charge. (Thank you) It came back still smelling of sweat. Not quite as bad, but still smells of sweat. You guys are close to me and have done a good job historically but I cannot highly recommend a cleaner who is not getting my clothes clean.

Natural Cleaners - Brookfield on Google Maps →

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