Auto repair shop · Rhinelander, WI · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%73+39.8Reliability 24%87+21.1Value 14%82+11.6Replies to reviews 7%22+1.6Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#86 of 110 oil change servicesiPosition by Experts Score among all companies we track in this category. · better than 22%
4.7★★★★★120 Google reviews · 7 photos
79%five-star reviews
4.80★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Northwoods Lube & Tire 4.7 out of 5 based on 120 reviews, frequently citing fast service, reasonable pricing, and friendly staff for oil changes, tire repairs, and vehicle maintenance. Customers appreciate the ability to walk in without appointments and the quick turnaround for services like flat tire fixes and alignments. However, low-star reviews indicate a pattern where the shop failed to resolve issues with tire mounting and steering alignment, with staff refusing to take responsibility or provide compensation for defective work.
Google rating: 4.7 out of 5 from 120 reviews (79% five-star).
Reviews on this page: 120 Google reviews (64 with written comments).
Owner responses: the business replied to 38% of reviews.
Most recent review: October 7, 2026.
Service: Oil Change Service serving Rhinelander, Wisconsin.
Data from Google, last updated November 2, 2026.
Score profile vs other oil change services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
Northwoods Lube & TireOil Change Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Northwoods Lube & Tire: 73/100 on this factor. Category median: 83.B
73
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Northwoods Lube & Tire: 87/100 on this factor. Category median: 77.A
87
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Northwoods Lube & Tire: 82/100 on this factor. Category median: 100.A
82
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Northwoods Lube & Tire: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Northwoods Lube & Tire: 22/100 on this factor. Category median: 73.D
22
Bar = this company · dark tick = category median.
Star ratings
120 Google reviews we collected
4.7of 5
5 stars9579%
4 stars1714%
3 stars43%
2 stars11%
1 star33%
Praise vs complaints
Phrases our text analysis found in 64 written reviews
99%praise
Praise9599%
Complaints11%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price125%
Reasonable375%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response2627%
Staff & attitude2526%
Price & value2223%
Quality & results1516%
Would recommend44%
Communication22%
Honesty & trust22%
What customers talk about
We read 64 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Oil change, easy and fast, pleasant owner and staff too!”
“Very reasonable pricing and friendly staff on and below deck during my oil change!”
“They helped me out with my flat tire and repaired it quickly at a very reasonable rate.”
“Excellent service they helped me out in a pinch so thankful 🙏”
“I highly recommend Northwoods Lube & Tire in Tomahawk WI.”
“They got my car in quickly at the end of the day on a Friday and walked me through the process every step of the way.”
“Honest pricing.”
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Northwoods Lube & Tire for 4 kinds of job. Pick one to see what they paid and said.
MMark8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
They do quality work at reasonable prices. No appointment needed for oil changes, short wait times.
RRipleyLocal Guide · 89 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Very reasonable pricing and friendly staff on and below deck during my oil change! Will be headed there to get my heat/ac system checked out in Stevie my new/old 2005 outback 👌 so nice to have a shop like this in tomahawk!
Great priceAir & cabin filter replacementGeneral repairsAir conditioning
RRANDILocal Guide · 114 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
I've been going there for so many years and it's always such a great experience. When you can walk in and have great service and even better prices. They are always so kind there
PPatsy2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
My car broke down and I had it towed to tomahawk tube and lube. I knew they would get it done for me. It took a few days longer but they went through very thing and I can't complain. Thank you again. . Patsy
DDanielle5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
These guys have gone above and beyond for me over the years! Highly recommend this shop.
LLarry6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Took my 2012 Ford f-150 in today for an oil change. Let me tell you, I just met the most friendliness, professional staff today. My oil change was done in record time and the price to me was incredibly low. I couldn't believe it. I will be taking all my automobile needs to this shop effective immeduately. I highly…
Thank you so much for the great review! We truly appreciate you recognizing our reasonable prices, no-appointment-needed service, and great customer care. ❤️
With the cost of just about everything continuing to rise, we’re doing our best every day to fight that battle and keep our prices fair for our customers. We know how much that matters, and we’re grateful that you noticed.
Thank you for choosing us and for taking the time to share your experience! We appreciate you!
C
Christian Benzow1 reviewiTotal number of Google reviews Christian has written across all businesses on Google Maps, not just this one.
Very reasonable pricing and friendly staff on and below deck during my oil change! Will be headed there to get my heat/ac system checked out in Stevie my new/old 2005 outback 👌 so nice to have a shop like this in tomahawk!
Price assessment: Great price
Services: Air & cabin filter replacement, General repairs, Air conditioning, Oil change
Response from the owner · a year ago
Thanks so much for the great review! We're glad to hear you had a positive experience with our team during your oil change.It's always a pleasure helping out our neighbors here in Tomahawk — thanks for choosing us!
H
Harry PerryLocal Guide · 21 reviewsiTotal number of Google reviews Harry has written across all businesses on Google Maps, not just this one.
I've been going there for so many years and it's always such a great experience. When you can walk in and have great service and even better prices. They are always so kind there
Response from the owner · a year ago
Thank you for the great review, Randi!
P
Patsy Tobias2 reviewsiTotal number of Google reviews Patsy has written across all businesses on Google Maps, not just this one.
My car broke down and I had it towed to tomahawk tube and lube. I knew they would get it done for me. It took a few days longer but they went through very thing and I can't complain. Thank you again. . Patsy
