Analyzing 8,565,5028.6M ReviewsFor 24,29024.3K Experts
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 55,713 Google reviews of 110 top-rated oil change services nationwide; 10 of them in Rhinelander, WI. Updated November 5, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of oil change services).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
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| 1 | Service: Rhinelander ToyotaRhinelander, WI | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%96+66.5Reliability 31%93+28.6Experts Score= 95Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–––– | 5.00 | — |
| 2 |  Oneida County Auto Repair & Towing (Oneida Towing)Rhinelander, WI | A 94How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%95+55.8Reliability 26%88+23Value 15%100+15.2Experts Score= 94Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 4.95 | — |
| 3 |  Maze Certified Auto Repair LLCRhinelander, WI | A 83How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%88+21.3Value 14%83+11.7Replies to reviews 7%39+2.8Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAD | 4.83 | — |
| 4 |  Northwoods Auto TechsRhinelander, WI | A 82How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%75+18.2Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty99−0.1Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAAAB | 4.78 | — |
| 5 |  Professional Automotive North LLCRhinelander, WI | B 75How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%79+43.1Reliability 24%76+18.4Value 14%87+12.3Replies to reviews 7%24+1.7Momentum penalty95−0.5Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB–AAD | 4.77 | — |
| 6 |  Service: Rhinelander Chevrolet GMC CadillacRhinelander, WI | B 75How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%70+38.2Reliability 24%78+18.9Value 14%96+13.6Replies to reviews 7%100+7.1Momentum penalty71−2.9Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB–ABA | 4.73 | — |
| 7 |  Northwoods Lube & TireRhinelander, WI | B 74How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%73+39.8Reliability 24%87+21.1Value 14%82+11.6Replies to reviews 7%22+1.6Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BA–AAD | 4.67 | — |
| 8 |  J & B Automotive RepairRhinelander, WI | C 56How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%61+38.8Reliability 28%52+14.7Replies to reviews 8%34+2.8Experts Score= 56Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BC––AD | 4.63 | — |
| 9 |  Blain's Farm & Fleet Tires and Auto Service CenterRhinelander, WI | C 48How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%52+33Reliability 28%55+15.5Replies to reviews 8%23+1.9Momentum penalty74−2.6Experts Score= 48Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CC––BD | 4.54 | — |
| 10 |  Eastside Automotive, LLCRhinelander, WI | D 30How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%40+21.8Reliability 24%16+3.9Value 14%64+9.1Replies to reviews 7%20+1.4Craft & service penalty99−0.1Momentum penalty44−5.6Experts Score= 30Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CFABCD | 4.46 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
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How the 10 oil change services we rated in Rhinelander, WI compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated oil change services in Rhinelander, WI average 4.7★ on Google across 820 reviews. Service: Rhinelander Toyota has the top rating (5.0★), and Northwoods Auto Techs has the most reviews (148). Updated November 2, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (820 reviews combined) and currently operating. Request a call back and the company will phone you directly.
“My car was a mechanical mess. It was a volkswagon...that alone presented challenges as there were few to none who were able to fix it.. Enter Northwoods Auto! The gals at the front desk are patient in answering the…” — Google review
“Jeremiah gets 6 stars for his professionalism and attitude. Thanks very much for sending in the "A Team" to tow my truck.” — Google review
“Couldn't be happier with the service I received at Rhinelander Toyota. Glenn and the team are kind, honest, and efficient. The waiting area with kids playroom is a nice bonus.” — Google review
“Brian Zohimsky was the salesperson who helped me with the entire purchase process. You couldn't find a better person for this process. Very knowledgeable and courteous throughout the entire process. He is the best.…” — Google review
“Very reasonable pricing and friendly staff on and below deck during my oil change! Will be headed there to get my heat/ac system checked out in Stevie my new/old 2005 outback 👌 so nice to have a shop like this in…” — Google review
“Didn't get any work done, but Travis spent at least 15 minutes researching a Check Engine condition my vehicle was experiencing. He said he wanted to give me the most accurate information possible, and I appreciated…” — Google review
“Great to deal with Got my truck in the same day and back up and running the next day thanks very much very reasonable price very informative saw other things that should be checked out next time serviced at my…” — Google review
“They do a great job! We drop off company vehicles and they are typically quick with the turn around and they communicate well. We also take our personal vehicles in from ti.e to time and get them under-coated. Prices…” — Google review
“Joe and his team were absolutely fantastic. They saved me and my car!! Thank you guys for being accommodating, kind, and just overall good people.” — Google review
“Jay does great and honest work. He is honest, does quality work, and is quick to deliver on his promises. All things anyone would expect from their mechanic. I highly recommend!” — Google review
We scan Google Maps for oil change service listings in and around Rhinelander, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Service: Rhinelander Toyota has the highest Google rating on our Rhinelander list: 5.0 out of 5 from 35 reviews (as of November 2, 2026).
Northwoods Auto Techs has the most Google reviews among the companies listed here: 148, with a 4.8★ average.
Only open Rhinelander-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
Analyzing 8,565,5028.6M ReviewsFor 24,29024.3K Experts