Barber shop · Jacksonville Beach, FL · reviewed since 2013
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%84+45.8Reliability 24%77+18.7Value 14%87+12.3Replies to reviews 7%67+4.7Momentum penalty62−3.8Experts Score= 78Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.78SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 20 hair removal servicesiPosition by Experts Score among all companies we track in this category. · better than 0%
4.9★★★★★457 Google reviews · 23 photos
96%five-star reviews
4.64★last 12 monthsiAverage stars on reviews from the last 12 months only.
4.9%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
91%reviews answered by the owner
$35typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Customers frequently praise the shop for consistent haircut quality, affordable pricing, and the owner's friendly, personable demeanor. Many reviewers highlight the ease of scheduling appointments and the stylist's ability to accommodate last-minute requests or short notice. A recurring criticism among low-star reviews involves disputes over pricing, where some clients felt the final cost was higher than initially quoted or that the service did not match their expectations for the price paid.
Google rating: 4.9 out of 5 from 457 reviews (96% five-star).
Reviews on this page: 457 Google reviews (384 with written comments, 7 with photos).
Owner responses: the business replied to 91% of reviews.
Most recent review: September 12, 2026.
Service: Hair Removal Service serving Jacksonville Beach, Florida.
Data from Google, last updated October 28, 2026.
Score profile vs other hair removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: momentum.
Paradise Grooming For MenHair Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Paradise Grooming For Men: 84/100 on this factor. Category median: 94.A
84
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Paradise Grooming For Men: 77/100 on this factor. Category median: 91.B
77
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Paradise Grooming For Men: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Paradise Grooming For Men: 87/100 on this factor. Category median: 100.A
87
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Paradise Grooming For Men: 62/100 on this factor. Category median: 100.B
62
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Paradise Grooming For Men: 67/100 on this factor. Category median: 85.B
67
Bar = this company · dark tick = category median.
Star ratings
457 Google reviews we collected
4.9of 5
5 stars43896%
4 stars92%
3 stars00%
2 stars10%
1 star92%
Praise vs complaints
Phrases our text analysis found in 384 written reviews
99%praise
Praise40499%
Complaints61%
Price
What customers reported paying
$35-40% vs typical hair removal services
Middle half of what 28 customers paid ($32–$42) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Quality & results11829%
Staff & attitude11729%
Would recommend10024%
Price & value4010%
Speed & response225%
Honesty & trust82%
Communication51%
What customers talk about
We read 384 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I've had my haircut here several times And each time it was a great experience.”
“The owner is a horrible person”
“It’s consistently a great haircut, and she’s fast, efficient, and personable.”
“I don''t live here anymore but this was my go-to place to get my hair cut.”
“It was my first time here and had no problem getting an appointment and found the price to be very reasonable.”
“Super quick and effective with the hair, hilarious.”
“She was incredibly generous and genuinely happy to have a conversation with you.”
“Victoria was friendly, personable, easy to talk to and patient!”
People customers mention
Victoria54 reviews
Viktoria12 reviews
Jax9 reviews
Anne8 reviews
Lana5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Paradise Grooming For Men for 8 kinds of job. Pick one to see what they paid and said.
EEricLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Got a full head and face shave, with goatee trim. Service and attention to detail was fabulous! Great blade work and made sure to trim everything to perfection!!! Highly recommend!!!
Paid $80–90Razor cutStraight razor shaveShave
Llogan5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
This was probably the best haircut experience I have ever had. Viktoria has some serious skills. Not to mention she is hilarious. Very reasonable price for what you're getting. 10/10 recommend.
Paid $30–40Hair shape up
CCarson5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Viktoria is the best in Jax Beach. By far the best hospitality of any barber I have been to. She can always squeeze you in last second if need be and you always leave feeling sharp! Highly recommend!
Paid $30–40Scissor cutHaircut
AAndrewLocal Guide · 28 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★
Been coming here for a while now, super quick haircut and great styling! Highly recommend
Paid $30–40Haircut
JJ.4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Victoria is always able to squeeze me in on short notice. Does a great job and gives wonderful hospitality to her clients.
Paid $40–50
AAndrewLocal Guide · 26 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★
Good Haircut, but $40 dollars for just a men's haircut? This did not include a shave, beard trim, straight edge razor around the edges or a wash. I usually pay my barber $20 and get a haircut, beard trim and straight edge razor edging. My fault for not asking when I walked in and sat in the chair. Maybe it was…
Got a full head and face shave, with goatee trim. Service and attention to detail was fabulous! Great blade work and made sure to trim everything to perfection!!! Highly recommend!!!
Price: $80–90
Services: Razor cut, Straight razor shave, Shave
Busyness: Not busy
Service duration: 30–60 min
Response from the owner · a month ago
Eric, thanks for this feedback! We loved making sure your shave and trim were absolutely spot-on today.
J
joshua wiley4 reviewsiTotal number of Google reviews joshua has written across all businesses on Google Maps, not just this one.
I've had my haircut here several times And each time it was a great experience. Victoria is a great person and very skilled at what she does... Also very affordable.
Services: Haircut
Response from the owner · 2 months ago
Hi Lyon! So glad to hear you've consistently had a great experience with us. Our team works hard to make sure everyone leaves looking sharp and feeling good. We look forward to seeing you again!
M
Michael Garcia (Mike)Local Guide · 25 reviewsiTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
All the other 5 star reviews cover the basics and they're true. Viktoria is meticulous with the beard trimming. Super quick and effective with the hair, hilarious. True small town barber shop vibes but not risky dink. High quality hair cut.
Response from the owner · 7 months ago
Hi John! It's awesome to hear you enjoyed your haircut and beard trim. I loved the chat, and I'm really glad we captured that local shop feeling for you.
E
Eric Farr6 reviewsiTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Viktoria nails all three things I’m looking for in a barber… it looks good when I walk out, it grows in nicely over the next month, and it’s easy to make the next appointment. I just wish I had discovered her sooner.
Response from the owner · 7 months ago
Hey Eric! So glad you've found the right fit — that combo of a solid cut, easy upkeep, and smooth scheduling is exactly what we aim for. Hope to see you back in the chair soon!
J
Joe Wayand5 reviewsiTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
Viktoria did an amazing job and for only $40!!! She is hilarious and super easy to work with. Scheduling the haircut was so easy and she got me in and out quickly. Will definitely be making her my barber from here on out.
Services: Long haircut, Scissor cut, Curly hair
Response from the owner · 8 months ago
I’m glad the cut and the whole booking process was easy. Looking forward to seeing you next time.
L
Leo Serruto7 reviewsiTotal number of Google reviews Leo has written across all businesses on Google Maps, not just this one.
