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Pure Spa

Spa · Dallas, TX · reviewed since 2012

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%72+39.3Reliability 24%70+17Value 14%95+13.4Replies to reviews 7%7+0.5Craft & service penalty86−1.4Experts Score= 69Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.69SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#18 of 20 hot tub spasPosition by Experts Score among all companies we track in this category. · better than 11%
4.7 ★★★★★ 366 Google reviews · 24 photos
84%five-star reviews
4.75★last 12 monthsAverage stars on reviews from the last 12 months only.
3.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
Oct 2026latest review

Pure Spa at a glance

Google reviewers rate Pure Spa 4.7 out of 5 based on 366 reviews, with the owner responding to only 1% of feedback. Customers frequently praise the quality of facials, massages, and manicures, noting that staff members are professional and the environment is relaxing. However, lower-rated reviews highlight recurring issues with poor staffing, late appointment starts, and discrepancies between advertised services and actual experiences, including complaints about pricing and membership practices.

  • Google rating: 4.7 out of 5 from 366 reviews (84% five-star).
  • Reviews on this page: 366 Google reviews (271 with written comments, 16 with photos).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: October 17, 2026.
  • Service: Hot Tub Spa serving Dallas, Texas.

Data from Google, last updated October 25, 2026.

Score profile vs other hot tub spas

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: replies to reviews.

Satisfaction72Reliability70Craft & service86Value95Momentum100Replies to reviews7Satisfaction: 72 (median 87)Reliability: 70 (median 79)Craft & service: 86 (median 99)Value: 95 (median 99)Momentum: 100 (median 100)Replies to reviews: 7 (median 65)
Pure SpaHot Tub Spas median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Spa: 72/100 on this factor. Category median: 87.B
72
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Spa: 70/100 on this factor. Category median: 79.B
70
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Spa: 86/100 on this factor. Category median: 99.A
86
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Spa: 95/100 on this factor. Category median: 99.A
95
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Spa: 7/100 on this factor. Category median: 65.F
7

Bar = this company · dark tick = category median.

Star ratings

366 Google reviews we collected

  • 5 stars30784%
  • 4 stars308%
  • 3 stars72%
  • 2 stars41%
  • 1 star185%

Praise vs complaints

Phrases our text analysis found in 271 written reviews

  • Praise20893%
  • Complaints157%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price2438%
  • Reasonable3454%
  • Overpriced23%
  • Not sure35%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude9040%
  • Quality & results4621%
  • Would recommend3817%
  • Price & value2612%
  • Speed & response104%
  • Communication73%
  • Honesty & trust63%

What customers talk about

We read 271 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “) The atmosphere is pure relaxation and every staff member is nothing less than gracious and helpful!”
    “Very unprofessional , I would never consider returning with such late and inconvenience notice due to the fear of being cancelled last minute again.”
  • “They last up to 4 weeks, never break or lift and her attention to detail is incredible.”
    “The massage was honestly one of the worst I’ve ever experienced.”
  • “Mikayla was absolutely fantastic highly recommended for massages!”
  • “Worth every penny and the extra time she spends perfecting your nails.”
    “Fifty-five minute massage seems over priced for $84”
  • “she blessed me I appreciate the way she checks in to discover the focus areas my back was super tight from training,within minutes I felt relief.”
  • “She is kind, personable, and really explains the process, the products, and what I should expect every step of the way.”
  • “…ng what is needed for the best results; and Kennedy is terrific (and honest in telling me what is best for my skin tone…) with hair color, blending hi…”

People customers mention

  • Paula 8 reviews
  • Thuy 8 reviews
  • Nancy 7 reviews
  • Salon 7 reviews
  • Waterhouse 7 reviews
  • Michelle 7 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Pure Spa for 5 kinds of job. Pick one to see what they paid and said.

Recent reviews

CarltonLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Place is one of the best. Every service was top tier. I really can't find anything negative to say. They will have my business for a while.

Great priceSkin treatmentsPedicureManicure
Emily9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Kristen is the absolute best! I always love seeing her and she has done wonders for my skin. I couldn’t recommend her more!

Reasonable priceSkin treatments
ChawnaLocal Guide · 90 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Simply amazing.. my entire weekend was spent at PURE. I started out on Saturday with a new membership which included a full body massage. I returned Sunday for a hydrating facial. I loved the entire experience.. PURE SPA is my new place to be for all of my relaxation needs

Great priceSkin treatments
Victoria4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I always get my facials done with Paula and always leave feeling amazing! I enjoy how relaxing the rooms feel and love that they have the options to use their steam room and etc.

Great priceSkin treatments
BarbaraLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I’ve been going to Pure Spa for years and EVERY visit exceeds expectations! Special shout outs to Meaghan (who does amazing facials and keeps my brows looking fabulous!), Nancy (who gives me one of the top 3 massages I’ve ever had!), and Lindsay (you’ve got to try her incredible body wraps!) The atmosphere is pure…

Mustafa4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★

Don’t be fooled by the pictures or the way this place is advertised. My experience was completely different from what I expected. I wasted $200 and my time. The massage was honestly one of the worst I’ve ever experienced. The room was extremely small, and the person giving the massage seemed to have very little…

Photos

Customer reviews

4.7 ★★★★★ 366 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Carlton BlantonLocal Guide · 12 reviewsTotal number of Google reviews Carlton has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Place is one of the best. Every service was top tier. I really can't find anything negative to say. They will have my business for a while.

  • Price assessment: Great price
  • Services: Skin treatments, Pedicure, Manicure
Nina Anderson2 reviewsTotal number of Google reviews Nina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had the best massage of my life!

  • Price assessment: Not sure
  • Services: Service not listed
Emily Garrett9 reviewsTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kristen is the absolute best! I always love seeing her and she has done wonders for my skin. I couldn’t recommend her more!

  • Price assessment: Reasonable price
  • Services: Skin treatments
Expert5 reviewsTotal number of Google reviews Expert has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My girlfriend loved her prenatal massage and her mani and pedi was wonderful

  • Services: Pedicure, Manicure
Tracy Keeton1 reviewTotal number of Google reviews Tracy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very friendly staff, loved the experience. Will be going back again!

  • Price assessment: Reasonable price
  • Services: Skin treatments, Pedicure, Manicure
Cynthia ThompsonLocal Guide · 95 reviewsTotal number of Google reviews Cynthia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Been a client for years. always a great experience.

  • Price assessment: Reasonable price
  • Services: Service not listed
Chawna MutivaLocal Guide · 90 reviewsTotal number of Google reviews Chawna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Simply amazing.. my entire weekend was spent at PURE. I started out on Saturday with a new membership which included a full body massage. I returned Sunday for a hydrating facial. I loved the entire experience.. PURE SPA is my new place to be for all of my relaxation needs

  • Price assessment: Great price
  • Services: Skin treatments
Victoria Garza4 reviewsTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I always get my facials done with Paula and always leave feeling amazing! I enjoy how relaxing the rooms feel and love that they have the options to use their steam room and etc.

  • Price assessment: Great price
  • Services: Skin treatments
Barbara WeinbergerLocal Guide · 22 reviewsTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been going to Pure Spa for years and EVERY visit exceeds expectations! Special shout outs to Meaghan (who does amazing facials and keeps my brows looking fabulous!), Nancy (who gives me one of the top 3 massages I’ve ever had!), and Lindsay (you’ve got to try her incredible body wraps!) The atmosphere is pure relaxation and every staff member is nothing less than gracious and helpful! Call them right now! And consider being a Platinum member. You pay a fixed discounted fee each month that saves you money on a host of services. And making that small investment means I prioritize taking care of myself every month ❤️

Mustafa Hussein4 reviewsTotal number of Google reviews Mustafa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Don’t be fooled by the pictures or the way this place is advertised. My experience was completely different from what I expected. I wasted $200 and my time. The massage was honestly one of the worst I’ve ever experienced. The room was extremely small, and the person giving the massage seemed to have very little energy throughout the entire session. She was constantly coughing and breathing very loudly, which made the experience uncomfortable and difficult to relax. For $200, I expected a much better experience. In my opinion, this place is not worth anywhere near that price. I would not spend $200 here again. I feel like I wasted my money.

Pure Spa on Google Maps →

Business details