Pest control service · Novi, MI · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%97+23.5Value 14%99+14Replies to reviews 7%100+7.1Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#35 of 141 pest control servicesiPosition by Experts Score among all companies we track in this category. · better than 76%
5.0★★★★★631 Google reviews · 19 photos
99%five-star reviews
4.98★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
92%reviews answered by the owner
$159typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Customers praise Sergio's Pest Control for punctual, thorough, and professional service, noting that technicians are knowledgeable, friendly, and effective at resolving issues like spiders, bees, and yellowjackets. Recurring themes include consistent communication, efficient maintenance spraying, and reliable emergency response. A common criticism involves dissatisfaction with the cost of initial inspections, which some reviewers felt was expensive or not clearly communicated as a paid service.
Google rating: 5.0 out of 5 from 631 reviews (99% five-star).
Reviews on this page: 632 Google reviews (451 with written comments, 3 with photos).
Owner responses: the business replied to 92% of reviews.
Most recent review: October 28, 2026.
Service: Pest Control Service serving Novi, Michigan.
Data from Google, last updated October 29, 2026.
Score profile vs other pest control services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.
Sergio's Pest ControlPest Control Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sergio's Pest Control: 97/100 on this factor. Category median: 94.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sergio's Pest Control: 97/100 on this factor. Category median: 93.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sergio's Pest Control: 100/100 on this factor. Category median: 98.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sergio's Pest Control: 99/100 on this factor. Category median: 100.A
99
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sergio's Pest Control: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sergio's Pest Control: 100/100 on this factor. Category median: 90.A
100
Bar = this company · dark tick = category median.
Star ratings
632 Google reviews we collected
5.0of 5
5 stars62499%
4 stars30%
3 stars10%
2 stars10%
1 star30%
Praise vs complaints
Phrases our text analysis found in 451 written reviews
99%praise
Praise76699%
Complaints41%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
99%fair
Great price5827%
Reasonable14467%
Overpriced21%
Not sure115%
$159+24% vs typical pest control services
Middle half of what 120 customers paid ($126–$323) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude26835%
Quality & results15220%
Speed & response15019%
Would recommend8711%
Communication588%
Honesty & trust405%
Price & value152%
What customers talk about
We read 451 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Technician was very friendly informative he is working to find where the problem is.”
“I’ve been a customer for 5 years and always get exceptional service.”
“Year end service from Jacob - efficient and completed quickly.”
“cut above is a phrase I don’t use too often but let me tell you, Dion came out late in the day to inspect my Yellowjacket issue, talked me through poi…”
“Highly recommend if you've got a mystery bug problem.”
“Kurt was very friendly and explained what he was doing and why.”
“They are knowledgeable, timely, reliable, capable and friendly!”
“Brian was very thorough in determining what he thought the problem was, explaining what was going on and a reasonable treatment plan!”
People customers mention
Dion14 reviews
Tommy14 reviews
Kurt14 reviews
Brian11 reviews
Jacob10 reviews
Sergios10 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Sergio's Pest Control for 8 kinds of job. Pick one to see what they paid and said.
TTheresa3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★
Technician was very friendly informative he is working to find where the problem is.coming from
Paid $140–160
LLisa8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
I’ve been a customer for 5 years and always get exceptional service. I’ve always had the same technician (Kurt - he’s amazing) which is so important bc he knows our home well and that makes things so convenient. I’ll never use a different company.
Paid $1–20Great priceHornet & wasp extermination
KKarynLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 weeks ago★★★★★
Sergio's was a neighbor recommendation from NextDoor. We had been having trouble with yellowjackets getting in our house for weeks, so I gave them a call. They were so friendly and helpful on the phone, and Jake that came out took time to understand our issue and figure out where they might be coming in. He took…
Paid $200+Reasonable priceHornet & wasp extermination
NNathanLocal Guide · 84 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I've had yellowjackets for a number of years but this year they really took hold and we had an influx and I got stung a bunch of times. One call with Sergios and Brian was there in a few days. He found 4 nests and treated them all. Within 24 hours they were all gone. It's now been 3 weeks and we're all clear. Super…
Paid $200+Reasonable priceHornet & wasp extermination
DDenise1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I had routine extermination inside and out. Service was friendly, informative and complete. Technician asked me about previous problem, he listens! Thank you!
Paid $200+Reasonable priceHome inspection
VVickiLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Jacob is always on time, very personable, and, he takes the time to answer any questions we may have. He's the best!
Year end service from Jacob - efficient and completed quickly. Always get professional service from Jacob. Great job!
Response from the owner · Edited 8 months ago
Tom, thank you for the thoughtful review. Consistency and familiarity are a big part of what makes ongoing service effective, and Jacob does a great job staying on top of past issues while being reliable and easy to work with. I appreciate your trust, and please reach out anytime, we are always here if you need anything else.
Dion
General Manager, Sergio’s Pest Control
S
Susan Kerwin8 reviewsiTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
I’ve been a customer for 5 years and always get exceptional service. I’ve always had the same technician (Kurt - he’s amazing) which is so important bc he knows our home well and that makes things so convenient. I’ll never use a different company.
Price assessment: Great price
Price: $1–20
Services: Hornet & wasp extermination
Response from the owner · Edited a week ago
Lisa, this is the kind of review that means so much to us. Thank you for being with Sergio’s for the past 5 years.
Having the same technician year after year really does make a difference. Kurt knows your home, understands the areas that need attention, and can provide a level of service that is much more personal and consistent than starting over with someone new every visit. I’m glad that has made things easier and more convenient for you.
Your comment that you’ll never use a different company is an incredible compliment, and we do not take that loyalty for granted.
Thank you again for continuing to trust Kurt and Sergio’s Pest Control. We are always available if you need anything else.
Dion D.
General Manager
Sergio’s Pest Control
S
Stacie JLocal Guide · 91 reviewsiTotal number of Google reviews Stacie has written across all businesses on Google Maps, not just this one.
Sergio's comes to our home quarterly to do maintenance spraying. When we see anything out of the ordinary they are quick to stop over on those rare occasions. We recommend them and plan to continue using them. We have used them for years. Brian even removed some spider webs from around our door.
Price assessment: Reasonable price
Services: Service not listed
Pest type: Ants, Spiders
Response from the owner · 5 years ago
Thank you for the great review! Feel free to give us a call if you ever need anything!
W
Wendi Zupmore5 reviewsiTotal number of Google reviews Wendi has written across all businesses on Google Maps, not just this one.
Kurt was very friendly and explained what he was doing and why.
Response from the owner · 3 weeks ago
Dolly, explaining the what and the why is a standard we hold across the whole company.
Customers should understand the work being done at their home, not just watch it happen. That is how we operate on every visit, and as our Field Supervisor, Kurt helps us hold the entire team to it. He leads by example, and the friendliness you mentioned is just how he comes wired.
I'll pass this along to him. Thank you for choosing Sergio's Pest Control, and we're here whenever you need us.
Dion D.
President
Sergio's Pest Control
M
Mark Jensen3 reviewsiTotal number of Google reviews Mark has written across all businesses on Google Maps, not just this one.
Prompt and took care of my beehive problem quickly. Nice!
Response from the owner · 3 weeks ago
Mark, prompt and quick is exactly what a stinging insect call needs.
Nobody wants an active nest hanging around longer than it has to, so we make those jobs a priority. Glad we could get it handled and get things back to normal for you.
Thanks for choosing Sergio's Pest Control. We're here if anything else turns up.
Dion D.
President
Sergio's Pest Control
S
Sara Jay7 reviewsiTotal number of Google reviews Sara has written across all businesses on Google Maps, not just this one.
Brian was absolutely incredible and thorough at my parent’s house today! He tackled our spider problem head-on and did such a great job! Thank you so much 😊
Response from the owner · 3 weeks ago
Sara, taking care of your parents' home is something we take seriously.
Brian tackled that spider problem the way he approaches every job, head-on and thoroughly. When family calls us in to help their parents, we know there's an extra layer of trust involved, and I'm glad he delivered on it.
I'll make sure Brian sees this. Thank you for choosing Sergio's Pest Control.
Dion D.
President
Sergio's Pest Control
L
Laurie BradleyLocal Guide · 125 reviewsiTotal number of Google reviews Laurie has written across all businesses on Google Maps, not just this one.
I have been a Sergio customer for many years and happy to say I rarely ever see even a spider in my house. Their services are professional and when they come to my home they are always polite and efficient. I switched several years ago from a large national firm and appreciate the attentive services I get from Sergio's and the care they take when working inside my home.
Price assessment: Great price
Services: General pest inspection
Pest type: Spiders
Response from the owner · 11 months ago
Hi Laurie, we really appreciate your continued support and thoughtful review. It means a lot to know you’ve trusted us for years and that our service has made such a positive difference in your home. Thank you for being part of the Sergio’s family.
– The Sergio’s Pest Control Team
