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Smile Massage & Spa

Massage spa · Honolulu, HI · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%14+1Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#62 of 104 spasPosition by Experts Score among all companies we track in this category. · better than 41%
4.9 ★★★★★ 1,572 Google reviews · 24 photos
97%five-star reviews
4.97★last 12 monthsAverage stars on reviews from the last 12 months only.
1.2%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
16%reviews answered by the owner
Nov 2026latest review

Smile Massage & Spa at a glance

Google reviewers report high satisfaction with massage quality, noting effective tension relief and friendly service. Common themes include easy booking via ClassPass or direct contact, though some mention limited parking and apartment-based locations. A recurring criticism involves pressure to purchase add-ons like cupping or Chinese medicine, requests for cash or Venmo payments, and instances of being forced to leave positive reviews before leaving the premises.

  • Google rating: 4.9 out of 5 from 1,572 reviews (97% five-star).
  • Reviews on this page: 1,572 Google reviews (1,499 with written comments, 26 with photos).
  • Owner responses: the business replied to 16% of reviews.
  • Most recent review: November 10, 2026.
  • Service: Spa serving Honolulu, Hawaii.

Data from Google, last updated November 10, 2026.

Score profile vs other spas

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

Satisfaction94Reliability91Craft & service100Value100Momentum100Replies to reviews14Satisfaction: 94 (median 93)Reliability: 91 (median 91)Craft & service: 100 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 14 (median 61)
Smile Massage & SpaSpas median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Smile Massage & Spa: 94/100 on this factor. Category median: 93.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Smile Massage & Spa: 91/100 on this factor. Category median: 91.A
91
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Smile Massage & Spa: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Smile Massage & Spa: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Smile Massage & Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Smile Massage & Spa: 14/100 on this factor. Category median: 61.F
14

Bar = this company · dark tick = category median.

Star ratings

1,572 Google reviews we collected

  • 5 stars1,52497%
  • 4 stars201%
  • 3 stars50%
  • 2 stars101%
  • 1 star131%

Praise vs complaints

Phrases our text analysis found in 1,499 written reviews

  • Praise1,09597%
  • Complaints313%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price14370%
  • Reasonable5829%
  • Overpriced10%
  • Not sure10%

Topic share

How often each topic comes up in the written reviews

  • Would recommend35832%
  • Staff & attitude34631%
  • Quality & results24422%
  • Price & value969%
  • Speed & response393%
  • Communication222%
  • Honesty & trust212%

What customers talk about

We read 1,499 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Highly recommend to anyone looking for an exceptional massage experience.”
    “Could never in good conscience recommend this place for a professional massage.”
  • “Everything was very professional, and I had a great experience.”
    “Cici did not give an impressive massage and could not have been more unprofessional with comments and coverage.”
  • “Cici did such a great job and it was the best deep tissue massage I’ve gotten!”
    “…y honest opinion I paid $150 for 90 minutes and it was absolutely the worst massage I’ve ever had in my life!…”
  • “Highly recommend this place, very affordable and Lily was phenomenal !”
    “I left feeling like the add-on was overpriced for what was provided.”
  • “She was so welcoming, funny, and made me feel comfortable right away.”
  • “She explained that she only accepts clients by appointment and does not allow walk-ins.”
  • “It’s a simple 15-minute walk from the hotels area, the price is fair, and the massage is genuinely great.”
    “This place is a scam and not a spa.”

People customers mention

  • Lily 114 reviews
  • Lin 78 reviews
  • Cici 69 reviews
  • Christie 33 reviews
  • Amy 27 reviews
  • Waikiki 23 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Smile Massage & Spa for 2 kinds of job. Pick one to see what they paid and said.

Recent reviews

Lilly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

Lily was amazing! After a full day of walking around and doing activities on the island this was just what we needed. We will be back! Lin also gave us some great recommendations to try some local spots on our trip. :)

Reasonable priceService not listed
vivianneLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Thanks Lily! I went with a lot of neck pain And she really managed to smooth out all the knots in my muscles

Dalila5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Lily was very friendly and her service was amazing! Soft strong hands, it was a very relaxing experience to say the least and clean beautiful rooms.

Great priceService not listed
daniela5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Sami did amazing job!! I really felt like I was relaxing while getting all the tension removed from my body. I liked all the stretching and the pressure. Perfect massage!

Great price
Griffin7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I got the 60 minute massage and Lin made me feel brand new! It was very relaxing and really helped my sore muscles from running. Don’t forget to bring cash.

Reasonable priceService not listed
Pomahina1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Amazing massage from Lin! She was able to see me right when I called about availability! My shoulders were so horrible and now I feel amazing! Definitely coming back for more!

Manicure

Photos

Customer reviews

4.9 ★★★★★ 1,572 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Ola ItanLocal Guide · 1 reviewTotal number of Google reviews Ola has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I found Kay from a previous review . I told her that I wanted a one-hour massage. She explained that she only accepts clients by appointment and does not allow walk-ins. I asked how to make a booking, and she told me that appointments could only be made directly through her. I booked a one-hour full-service session for $220, and she requested payment through Chime. I was a little nervous at first, but I made the payment anyway. A few minutes later, she sent me a receipt and invoice showing all the details of my service, along with an approval code. I asked her how the code worked, and she explained everything to me. When I arrived at the spa, I understood the importance of the code. I saw another customer who did not have an approval code and was not allowed inside. I felt bad for him and asked what happened. He said he didn’t know appointments were required and thought he could simply walk in. He was disappointed because he had to go back home and book an appointment first. I then provided my approval code and was allowed in. Kay had already prepared the room and was waiting for me. Everything was very professional, and I had a great experience. I will definitely visit again.

Karl Owens10 reviewsTotal number of Google reviews Karl has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lin was amazing. I will come back again.

  • Price assessment: Not sure
Mohammed Buhari Abubakar1 reviewTotal number of Google reviews Mohammed has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Book Kay she is available

Lilly Martinez2 reviewsTotal number of Google reviews Lilly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lily was amazing! After a full day of walking around and doing activities on the island this was just what we needed. We will be back! Lin also gave us some great recommendations to try some local spots on our trip. :)

  • Price assessment: Reasonable price
  • Services: Service not listed
  • Payment method: Cash
Response from the owner · 20 hours ago

Thank you for your kind feedback. It was wonderful having you here. We appreciate your trust and look forward to making your next visit just as enjoyable.

Ben Buckmeier
Review from Google · view on Google
★★★★★

Linn did amazing job highly recommend cbd oil

  • Price assessment: Great price
  • Services: Service not listed
  • Payment method: Debit card
Response from the owner · 20 hours ago

Thank you for your five-star review! We're thrilled that you had such a positive experience. Your support means a great deal to us, and we can't wait to welcome you back.

Melanie Medroso Carlisle1 reviewTotal number of Google reviews Melanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Anna was an excellent massager. Thank you!

Response from the owner · a day ago

We truly appreciate your five-star review. Knowing that you had a relaxing experience makes us incredibly happy. Thank you again, and we look forward to your next visit.

Jaki Knaus6 reviewsTotal number of Google reviews Jaki has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Anna and Linn, very sweet and good!

  • Price assessment: Great price
  • Payment method: Credit card
Response from the owner · a day ago

We're so happy to know that your visit was enjoyable. Thank you for your generous feedback. We hope to continue being your favorite place to relax and recharge.

Ashlyn Godbehere2 reviewsTotal number of Google reviews Ashlyn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Anna was amazing! Loved it!

Response from the owner · 5 days ago

Thank you for taking the time to leave such a thoughtful review. We truly appreciate your support and are happy to know your visit was enjoyable. See you again soon!

Rodney Ellis1 reviewTotal number of Google reviews Rodney has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Eva was very good. She provided a relaxing massage

Response from the owner · 5 days ago

We're grateful for your wonderful feedback. It means so much that you enjoyed your visit.

Max Reyes9 reviewsTotal number of Google reviews Max has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very good massage!

  • Price assessment: Great price
Response from the owner · 5 days ago

We're honored by your five-star review. Thank you for your trust and for choosing us. Your satisfaction encourages us to keep providing a welcoming and relaxing experience.

Smile Massage & Spa on Google Maps →

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