Story's Collision Center, Inc. logo

Story's Collision Center, Inc.

Auto body shop · Fishers, IN · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%75+40.9Reliability 24%69+16.7Value 14%100+14.1Replies to reviews 7%43+3Craft & service penalty80−2Momentum penalty98−0.2Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#110 of 123 auto body shopsPosition by Experts Score among all companies we track in this category. · better than 11%
4.8 ★★★★★ 118 Google reviews · 18 photos
93%five-star reviews
4.75★last 12 monthsAverage stars on reviews from the last 12 months only.
4.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
9%reviews answered by the owner
Jul 2026latest review

Story's Collision Center, Inc. at a glance

Reviewers frequently cite fair pricing, quick turnaround times, and proactive communication regarding insurance claims as key positives. The shop handles various collision repairs, with customers noting that vehicles often appear restored to original condition. However, several low-rated reviews criticize unexpected cost increases during the repair process, delayed estimates, and instances of poor color matching.

  • Google rating: 4.8 out of 5 from 118 reviews (93% five-star).
  • Reviews on this page: 118 Google reviews (100 with written comments, 2 with photos).
  • Owner responses: the business replied to 9% of reviews.
  • Most recent review: July 25, 2026.
  • Service: Auto Body Shop serving Fishers, Indiana.

Data from Google, last updated November 3, 2026.

Score profile vs other auto body shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction75Reliability69Craft & service80Value100Momentum98Replies to reviews43Satisfaction: 75 (median 90)Reliability: 69 (median 86)Craft & service: 80 (median 99)Value: 100 (median 100)Momentum: 98 (median 100)Replies to reviews: 43 (median 57)
This companyAuto Body Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Story's Collision Center, Inc.: 75/100 on this factor. Category median: 90.B
75
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Story's Collision Center, Inc.: 69/100 on this factor. Category median: 86.B
69
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Story's Collision Center, Inc.: 80/100 on this factor. Category median: 99.A
80
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Story's Collision Center, Inc.: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Story's Collision Center, Inc.: 98/100 on this factor. Category median: 100.A
98
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Story's Collision Center, Inc.: 43/100 on this factor. Category median: 57.C
43

Bar = this company · dark tick = category median.

Star ratings

118 Google reviews we collected

  • 5 stars11093%
  • 4 stars11%
  • 3 stars00%
  • 2 stars11%
  • 1 star65%

Praise vs complaints

Phrases our text analysis found in 100 written reviews

  • Praise19895%
  • Complaints105%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price778%
  • Reasonable222%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Quality & results4823%
  • Staff & attitude4823%
  • Would recommend3617%
  • Price & value3416%
  • Speed & response2010%
  • Communication115%
  • Honesty & trust115%

What customers talk about

We read 100 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “It is so much better than I had ever expected, when I brought it in, excellent job Story's.”
    “So after weeks of excuses, terrible communication, nearly leaving me without rental coverage, mismatched paint, and repairs that are already rusting,…”
  • “I am so overwhelmed at the kindness he showed me, and the extra mile he and his shop guys went, to get my truck functioning better for me, as you don'…”
  • “The communication is amazing and I would 100% recommend them.”
  • “The pricing was very reasonable and they worked well with my insurance.”
    “Next time he needs to be way more thorough in his damage estimates and communication to both customers and the insurance company.”
  • “They were able to get me in pretty quickly and my car was repaired within a week at most.”
  • “He kept me updated throughout the process and answered questions honestly.”
  • “Their professionalism, attention to detail, and genuine care made the entire process smooth and stress-free.”

People customers mention

  • Brian 15 reviews
  • Noblesville 5 reviews
  • Accord 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Story's Collision Center, Inc. for 2 kinds of job. Pick one to see what they paid and said.

Recent reviews

Natalie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I have been to Story’s twice now for car repairs and they are fantastic. When I got my car back it looked brand new like nothing even damaged it. The pricing was very reasonable and they worked well with my insurance. They were able to get me in pretty quickly and my car was repaired within a week at most. The…

Reasonable pricePaintingBody & Trim
Brian6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I want to say thank you to Brian and his team. I had an incident with a deer that did quite a bit of damage to my vehicle. He fought the insurance company to get the repairs done correctly which wouldn't have happened if I had taken it to the shop the insurance wanted as they are contracted with them. My Durango…

Ankit8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Went in to install a new fender liner for my Honda Accord. Great service, fantastic people. Generous and kind.

Great price
Mary7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I cannot say enough positive comments about story collision center. Getting your card dinged up is never a pleasant experience but Story’s collision center went above and beyond to help me out. He’s also a very funny guy who made me laugh and who laughs when your car is dinged up? But I highly recommend him for…

Great pricePainting
Chris2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Outstanding work. An honest business. I couldn't recommend this collision repair shop more. I dinged up my Mustang and it was fixed to good as new. I would 100% do business here again, but I hope I don't need to. :)

Great priceBody & Trim
MichaelLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Best in town. Really thought my truck was totaled but they got it back to show room shape

Photos

Customer reviews

4.8 ★★★★★ 118 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Natalie Hudson1 reviewTotal number of Google reviews Natalie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been to Story’s twice now for car repairs and they are fantastic. When I got my car back it looked brand new like nothing even damaged it. The pricing was very reasonable and they worked well with my insurance. They were able to get me in pretty quickly and my car was repaired within a week at most. The communication is amazing and I would 100% recommend them.

  • Price assessment: Reasonable price
  • Services: Painting, Body & Trim
Response from the owner · Edited a month ago

Thank you so much, Natalie, for your kind words and high rating! We're thrilled to hear you had a positive experience. We look forward to helping you with any future needs.

Brian Roberts6 reviewsTotal number of Google reviews Brian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I want to say thank you to Brian and his team. I had an incident with a deer that did quite a bit of damage to my vehicle. He fought the insurance company to get the repairs done correctly which wouldn't have happened if I had taken it to the shop the insurance wanted as they are contracted with them. My Durango looks like new now thanks to his and the techs in the shop efforts. He kept me updated throughout the process and answered questions honestly. If I have any future needs (I hope not) I will be going back. Best repair shop in the area. Again thank you to Brian and his team.

Response from the owner · Edited a month ago

Dear Brian, Thank you so much for your kind words and for taking the time to share your experience with Story's Collision Center. We’re truly glad to hear that Brian and our team were able to advocate on your behalf and restore your Durango to like-new condition. It means a lot to us that you appreciated the communication and honesty throughout the repair process. Your trust and satisfaction are our top priorities, and we’re here for you should you ever need us again—though, as you said, hopefully not! Thanks again for choosing us and for your generous recommendation. Best regards, The Story's Collision Center Team

AliLocal Guide · 13 reviewsTotal number of Google reviews Ali has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you're a woman, my advice is simple: **take your car somewhere else.** I have never felt so dismissed by a business owner in my life. I brought my car in after hitting a deer. They told me several parts were backordered and that they'd call when everything arrived. Since my insurance only covered **30 days of a rental car**, timing mattered, and they knew it. From the very first interaction, I felt like I wasn't being taken seriously. My questions were brushed off, updates were vague or nonexistent, and I constantly got the feeling they assumed I would simply accept whatever excuse they gave me without questioning it. Eventually they told me to bring the car in because the parts had arrived. After they tore my car apart, I was suddenly told another part needed to be ordered. Fine—that happens. But as my rental coverage started running out, communication completely disappeared. Every time I called, I got the same vague answer: *"We're still waiting on the part."* Something didn't feel right, so I started making calls myself. I contacted the local dealership, and to my surprise, they told me they had **EVERY part this shop claimed they were waiting on—and they'd had them in stock the entire time.** At that point, I was beyond frustrated. I called my insurance company and explained what was happening. As soon as my insurance company got involved and contacted the shop, the "backordered" parts suddenly appeared THE NEXT DAY, and my car was magically back together just a few days later. What really cemented my opinion, though, was how differently they responded once my husband started making calls, because I was over it! Suddenly, questions that I couldn't get answered were answered. Communication improved. After weeks of feeling ignored, it was hard not to notice that the shop became much more responsive when a man was asking the questions instead of me. Unfortunately, the problems didn't end there. When I picked up my car, the paint didn't even match. The hood, driver's door, and quarter panel were all noticeably different shades than the rest of the car. This wasn't an old vehicle—it had only **20,000 miles** on it, had just bought it 4 months prior! I was exhausted from fighting with them and decided to move on. Then about a year later, rust started forming exactly where they had repaired the driver's door. A quality repair shouldn't rust after a year. So after weeks of excuses, terrible communication, nearly leaving me without rental coverage, mismatched paint, and repairs that are already rusting, I can confidently say this was one of the worst customer service experiences I've ever had. Brian had every opportunity to prove he cared about his customers. Instead, he made me feel ignored until my insurance company and my husband became involved. I will never take another vehicle there, and I would strongly encourage anyone—especially women who expect to be treated with the same respect as every other customer—to spend their money somewhere else.

Jane Thompson6 reviewsTotal number of Google reviews Jane has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Wow.. Thank-you Brian, and the Story's body shop crew... I took my poor old 1996 chevy truck to Brian Story's body shop, to have a door spring put back into the door hinge area. I found out with an experts opinion, my mechanism had gotten bent somehow, causing the spring and closure mechanism to fall off of it's tracks, allowing the spring to pop out of it's carriage, and the door to close onto my legs, when getting in, or whatever was in the way. Whether it was the weight of the huge, extend-a-cab door, the age, or what happened, I am not sure. I also inquired about having two beauty emblems put back onto the extend-a-cab area, that due to age, the adhesive had dry rotted, and were coming off, my 1996 Chevy truck. I had mentioned that the last guy to work on my truck, at a different shop, when replacing a steering column ingnition assembly. Had some how connected or had a wire to the battery, and wipers, touching something that had my wipers engaging during ignition when the key was turned, causing my truck to struggle to turn over, with the wipers running even though they were not turned on. I use this vehicle only a few times a month and this wire where ever it was grounding out at, was draining the battery, when sitting for a few days, even after a full charging and taking it for a spin around the block for 30 minutes. It struggled to stay charged, until my next weekly outing. I would drive it every week somewhere, trying to keep things lubricated up, and the tires from flat-spotting. I only mentioned it to Brian, because he would have it there for a few days for the repairs for the door, and emblems, and I didn't want him to find the battery dead, when he went to work on it. When I picked up my truck, he had not only put the door hinge and spring back in place, but had somehow disengaged the wipers from coming on when trying to start my truck. And that was not even part of the repairs. It was a wonderful surprise, as he did not even mention, they had gone the extra mile to fix this for me. Thank-you so much Story's. My emblems unfortunately had deteriorated from their age when he tried to remove the old adhesive, so they could not be put back on. But told me if I ordered them from Amazon, and brought my truck back, he would install these for me. I am so overwhelmed at the kindness he showed me, and the extra mile he and his shop guys went, to get my truck functioning better for me, as you don't find shops like this very often, who still show such pride in their workmanship. Another surprise.. and shocking bonus, he did not tell me... He had placed a free carwash coupon, on my dash on the instrument display. I had mentioned I had run it through the car wash, and tried to clean it up, before bringing it over, wiping down the door jam, so it made the repair easier. But did not expect to find a free car wash coupon on the instrument dash when I jumped in, picking it up. This is a shop I would highly recommend, for their pride in getting things right, and showing they care about every customers ride. Thank-you again to all of the guys who may have helped to make sure my vehicle was safer to drive, easier to start and get into and not draining my battery. It is so much better than I had ever expected, when I brought it in, excellent job Story's. Thank-you. As a women, it is so nice to find any kind of shop to work on things, needing repairs, that we do not have the specialty tools for, or knowledge, to repair ourselves, and not feeling we were taken advantage of. A huge shout out to Story's for renewing my faith in humanity, and showing a bit if love for my old truck. Thank-you.

Response from the owner · Edited a month ago

Dear Jane, Thank you so much for your heartfelt and detailed review. We truly appreciate you taking the time to share your experience with Brian and the entire Story’s Collision Center team. It was our pleasure to work on your 1996 Chevy truck and to help get it back to a safer, more reliable condition. We’re glad we could not only address the door hinge and spring but also identify and resolve the issue with your wipers and battery drain. Going the extra mile for our customers is something we take great pride in, and it means a lot to hear that it made a positive difference for you. We’re sorry the emblems were too deteriorated to reinstall at this time, but we look forward to helping you with that whenever you’re ready. Your kind words about our workmanship and customer care truly warm our hearts, especially knowing how important it is to feel confident and respected when bringing your vehicle in for repairs. We’re honored to have renewed your faith in the service experience, and we’ll be sure to share your shout-out with the entire crew. Thank you again for choosing Story’s Collision Center and for recommending us so highly. We look forward to assisting you and your truck in the future! Warm regards, The Story’s Collision Center Team

Ankit Nagar8 reviewsTotal number of Google reviews Ankit has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Went in to install a new fender liner for my Honda Accord. Great service, fantastic people. Generous and kind.

  • Price assessment: Great price
Response from the owner · Edited a month ago

Thank you so much for your kind words, Ankit. We're glad to know you enjoyed your experience.

Mary Jo Zimmerly7 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I cannot say enough positive comments about story collision center. Getting your card dinged up is never a pleasant experience but Story’s collision center went above and beyond to help me out. He’s also a very funny guy who made me laugh and who laughs when your car is dinged up? But I highly recommend him for quality of work, fair pricing, and one of those rare places that goes above and beyond to make their customers happy.

  • Price assessment: Great price
  • Services: Painting
Response from the owner · Edited a month ago

Thank you so much for your kind words, Mary Jo. We're really glad you feel we went above and beyond—that's always our goal.

Chris Colby2 reviewsTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Outstanding work. An honest business. I couldn't recommend this collision repair shop more. I dinged up my Mustang and it was fixed to good as new. I would 100% do business here again, but I hope I don't need to. :)

  • Price assessment: Great price
  • Services: Body & Trim
Response from the owner · Edited a month ago

Hi Chris, thank you so much for your kind words! We're glad to know you feel we've earned your recommendation. We hope you don't need us again either, but if you do, we'll be here.

Michael LecherLocal Guide · 14 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best in town. Really thought my truck was totaled but they got it back to show room shape

Response from the owner · Edited a month ago

Hi Michael, thank you so much for your kind words! We're glad to know you had a positive experience.

Ronald Gaines Jr4 reviewsTotal number of Google reviews Ronald has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

When I called Brian about a welding issue, he was very nice and understanding. When I brought the part in for him to look at, his staff was very friendly and kind. He did a fantastic job and made it better than before. Thank you to Brian and his team.

  • Services: Service not listed
Response from the owner · Edited a month ago

Dear Ronald Gaines Jr, Thank you so much for your kind words and for taking the time to share your experience with Story's Collision Center, Inc. We're delighted to hear that Brian and our team were able to assist you promptly and provide friendly, attentive service. It's wonderful to know that the welding repair exceeded your expectations. We truly appreciate your trust and support, and we look forward to serving you again in the future. Best regards, The Story's Collision Center Team

Ann HughesLocal Guide · 15 reviewsTotal number of Google reviews Ann has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was the victim of a "smash & grab" on the west side of Indy. Because I live in Cicero, I asked a friend who knows collision repair where I should go. He said Story's Collision Center, and he was right! Brian Story and his team took great care of me and my car and turned a very negative occurrence into something much better! They cleaned out my car completely so there is no glass and it only took a day and a half and I'm back on the road. And, Brian's a pretty funny guy!😊

  • Price assessment: Great price
  • Services: Service not listed
Response from the owner · Edited a month ago

We really appreciate those kind words! Thanks!

Story's Collision Center, Inc. on Google Maps →

Business details