Flooring contractor · Downey, CA · reviewed since 2024
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%98+57.5Reliability 26%97+25.3Value 15%78+11.9Experts Score= 95Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#16 of 34 floor refinishing servicesiPosition by Experts Score among all companies we track in this category. · better than 55%
5.0★★★★★17 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 17 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers describe the company as professional and punctual, noting that work was completed on time and within budget. Reviewers highlight fair pricing, extensive in-store flooring selections, and effective communication regarding project timelines and material options. Services included hardwood installation, refinishing, and baseboard updates, with crews praised for leaving sites clean and maintaining high quality workmanship. No common criticisms were identified in the provided five-star excerpts.
Google rating: 5.0 out of 5 from 17 reviews (100% five-star).
Reviews on this page: 17 Google reviews (17 with written comments, 7 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: August 9, 2026.
Service: Floor Refinishing Service serving Downey, California.
Data from Google, last updated October 26, 2026.
Score profile vs other floor refinishing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: value.
This companyFloor Refinishing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.William Ruiz Hardwood Floors, Inc: 98/100 on this factor. Category median: 96.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.William Ruiz Hardwood Floors, Inc: 97/100 on this factor. Category median: 96.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 96.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.William Ruiz Hardwood Floors, Inc: 78/100 on this factor. Category median: 100.B
78
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.William Ruiz Hardwood Floors, Inc: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
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Bar = this company · dark tick = category median.
Star ratings
17 Google reviews we collected
5.0of 5
5 stars17100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 17 written reviews
98%praise
Praise5698%
Complaints12%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price120%
Reasonable480%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude1119%
Quality & results1018%
Price & value1018%
Would recommend916%
Speed & response814%
Communication59%
Honesty & trust47%
What customers talk about
We read 17 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Everyone on the team is super respectful and brightened the stressful experience of a remodel.”
“William really exceeded our expectations and I would highly recommend his services.”
“William, Jorge, and the team deliver it all—great communication, fair pricing, honesty, and a great result.”
“I highly recommend William Ruiz Hardwood Floors to anyone looking for someone who genuinely cares and delivers outstanding results.”
“…ts, a move, and a new baby, William was flexible with our schedule, responsive, and gave us realistic timelines that we could schedule other subcontr…”
“William is very communicative and very professional.”
“They were reliable, easy going, and friendly.”
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired William Ruiz Hardwood Floors, Inc for 4 kinds of job. Pick one to see what they paid and said.
RAY7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
William really exceeded our expectations and I would highly recommend his services.
Reasonable priceWood floor installation
David7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
William and Tabetha are amazing. My wife and I stopped by on a Sunday afternoon to check out flooring options and Tabetha was a huge help in talking through options, timing, and pricing to get us started. The selection of floors in store is huge, and William was able to get to work and do our whole house in 1.5…
Steven10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
William, Jorge, and the team deliver it all—great communication, fair pricing, honesty, and a great result. It’s the second time we have used them (new floor and refinish). A+ team!
Reasonable price
Theodora7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Very professional, on time. Had a great experience. I only needed 1 bedroom done & the floor matched perfectly with my hall way. I would hire them again.
Judy3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
We recently had our carpet replaced with hardwood floors by William Ruiz Hardware Floors, Inc. William and his crew did an excellent job! They were knowledgeable and professional. Their workmanship was beautiful and they paid a great deal of attention to detail. They were reliable, easy going, and friendly. We…
Jeff5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Work was done on time, within budget, and to a high level of quality. Would definitely recommend!
William really exceeded our expectations and I would highly recommend his services.
Price assessment: Reasonable price
Services: Wood floor installation
Response from the owner · 2 months ago
Thank you Ray, for the kind words and for taking the time out of your day to recommend us. It means a lot to us as a business and it means a lot to the team. Have a wonderful day.
Drab Office1 reviewiTotal number of Google reviews Drab has written across all businesses on Google Maps, not just this one.
William, Tabetha, Jorge and their team were amazing from start to finish. As architects one our biggest struggles is managing client expectations and William is a true master of the craft. Despite being incredibly busy with many other projects, a move, and a new baby, William was flexible with our schedule, responsive, and gave us realistic timelines that we could schedule other subcontractors around.
Everyone on the team is super respectful and brightened the stressful experience of a remodel. We felt like we had a wholesome group of people at the house everyday who cared about what they were doing. Even when we needed other subcontractors, William had great recommendations that meshed well with his ethos.
If that wasn't enough, their work speaks for itself. We love our new floors and all the precise work underneath to make them work in an old unlevel house.
We will be recommending William's team to all our clients.
Thank you so much for taking the time to leave a review. It was such a great pleasure working with you guys. We are so happy you love your floors. Reach out anytime should you need anything else. Thank you!! ~Tabetha
David Vang7 reviewsiTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
William and Tabetha are amazing. My wife and I stopped by on a Sunday afternoon to check out flooring options and Tabetha was a huge help in talking through options, timing, and pricing to get us started. The selection of floors in store is huge, and William was able to get to work and do our whole house in 1.5 weeks. We had a tri-level so that included stairs, restaining our handrails, baseboards + paint, and even helped us on a random project we had for our fireplace.
We got another quote from another vendor and there was no competition. William was able to provide flooring materials that were much more to our taste, at a higher spec (AC5 vs AC4), and included much more thorough work (a complete demo vs partial, handrails, and others) that the other vendor either didn't include and/or wasn't able to do.
Thank you so much, David! It was truly a pleasure working with both of you. Congratulations again on your new home—we’re honored to have been a part of your remodel and to help bring your vision to life.
We sincerely appreciate your kind words and support.
~Tabetha
Steven Keller10 reviewsiTotal number of Google reviews Steven has written across all businesses on Google Maps, not just this one.
William, Jorge, and the team deliver it all—great communication, fair pricing, honesty, and a great result. It’s the second time we have used them (new floor and refinish). A+ team!
Price assessment: Reasonable price
Response from the owner · 8 months ago
Thank you so much Steve for the amazing review. It was great to work along side you for your home project. Reach out to us anytime you need anything, we are always here to help.
Alyssa Padilla3 reviewsiTotal number of Google reviews Alyssa has written across all businesses on Google Maps, not just this one.
We purchased our laminate flooring here and worked with Tabitha. Tabitha was absolutely amazing to work with. From start to finish, she went above and beyond to make the entire process easy and enjoyable. Her experience and knowledge truly showed—she had such great input and helped guide us in choosing the perfect color and type of flooring.
What really stood out was her ability to understand exactly what I was envisioning, even when I couldn’t quite put it into words. She somehow described and brought to life what I was thinking better than I could myself. She had so much patience working with us as we had multiple lengthy visits helping and talking through our decisions.
Tabitha’s customer service was exceptional—she’s kind, relatable, and always available to help. She even went out of her way to find the specific flooring we wanted when it seemed impossible to get, and she made it happen! She truly had our best interests in mind when it came to both quality and price.
Working with Tabitha was a special and enjoyable experience. I highly recommend William Ruiz Hardwood Floors to anyone looking for someone who genuinely cares and delivers outstanding results.
Price assessment: Great price
Response from the owner · a year ago
Thank you so much Alyssa for your review. It was such a great pleasure to help you and your sister. The color is absolutely gorgeous. I just knew you both had an eye for the right color. Reach out anytime if you need any help in the future. I am always here to assist.
Theodora Morinello7 reviewsiTotal number of Google reviews Theodora has written across all businesses on Google Maps, not just this one.
Very professional, on time. Had a great experience. I only needed 1 bedroom done & the floor matched perfectly with my hall way. I would hire them again.
It was such a pleasure working with you Thea. From quickly choosing the flooring, all of the way to the installation, you made it so smooth and simple. I hope you enjoyed your movie times and get to enjoy many more outings. We are always here to help with anything you need, don't hesitate to reach out to us.
Judy Van Wie3 reviewsiTotal number of Google reviews Judy has written across all businesses on Google Maps, not just this one.
We recently had our carpet replaced with hardwood floors by William Ruiz Hardware Floors, Inc. William and his crew did an excellent job! They were knowledgeable and professional. Their workmanship was beautiful and they paid a great deal of attention to detail. They were reliable, easy going, and friendly. We would highly recommend them!
Judy & Bernie Van Wie
Response from the owner · a year ago
Thank you so much Judy and Bernie. Talk about falling in love with a house, your home is truly a beauty and that view is so great to spend work days looking at. Thank you for so much hospitality and the amazing laughs. It was truly our pleasure.
Jeff Worst5 reviewsiTotal number of Google reviews Jeff has written across all businesses on Google Maps, not just this one.
Bring back the old days! Willam does exactly that. Honest man, honest workers, and honest pricing. The details are impressive (casing, baseboard, etc.) and the prep for installation was done to perfection. The outcome is a beautiful new floor. Tabetha was communicative and professional. I’ll use Willam and the team again.
Response from the owner · a year ago
Steven, thank you so much for such an amazing review. Thank you for taking the time to show support to us as a small business. It means a great deal and the teams truly love hearing it. We wish you the absolute best.
Dawn Richcreek1 reviewiTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
We recently had our bedroom hardwood floors refinished by William Ruiz Hardwood Floors and had a great experience from start to finish. William came out quickly to give us a quote—he was professional, gave us a fair price (not the cheapest, not the most expensive), and his timeline worked perfectly with our schedule.
They tore out our old carpet and got right to work on the floors. It was a 3-day job, and they completed it right on time. William’s workers, Saul and another technician whose name I didn’t catch, showed up promptly each day and were respectful of our home. The work was done well, but when one part of the floor didn’t come out quite right, William didn’t hesitate—he drove an hour and a half from another job just to take a look. He assured us he would make it right and that we’d be completely happy—and he delivered.
The floors look fantastic now, and we couldn’t be happier. It’s rare to find this level of dedication to customer satisfaction. Highly recommend William Ruiz Hardwood Floors if you're looking for a team that stands by their work!
Response from the owner · a year ago
Thank you so much Dawn for the review and amazing words. It has been such a pleasure. Thats a great shot of the room you got. Thank you for sharing that.
