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WisePup Grooming, LLC

Pet groomer · Cedar Rapids, IA · reviewed since 2020

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%49+26.7Reliability 24%24+5.8Value 14%100+14.1Replies to reviews 7%42+3Craft & service penalty45−5.5Experts Score= 44Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.44SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#124 of 131 pet servicesPosition by Experts Score among all companies we track in this category. · better than 5%
4.5 ★★★★★ 29 Google reviews · 11 photos
86%five-star reviews
15%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
90%reviews answered by the owner
Oct 2025latest review

WisePup Grooming, LLC at a glance

WisePup Grooming offers mobile pet grooming services in Cedar Rapids, Iowa, receiving a 4.5-star rating from 29 Google reviews. Clients frequently praise the convenience of home-based appointments, efficient service, and effective communication for managing anxious or difficult-to-groom dogs. However, lower-rated reviews highlight recurring issues with unresponsive scheduling, lack of information regarding pricing or requirements, and long waitlists following staff departures.

  • Google rating: 4.5 out of 5 from 29 reviews (86% five-star).
  • Reviews on this page: 29 Google reviews (29 with written comments, 3 with photos).
  • Owner responses: the business replied to 90% of reviews.
  • Most recent review: October 17, 2025.
  • Service: Pet Service serving Cedar Rapids, Iowa.

Data from Google, last updated November 2, 2026.

Score profile vs other pet services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and satisfaction; weakest: reliability.

Satisfaction49Reliability24Craft & service45Value100Momentum–Replies to reviews42Satisfaction: 49 (median 80)Reliability: 24 (median 72)Craft & service: 45 (median 95)Value: 100 (median 94)Replies to reviews: 42 (median 47)
WisePup Grooming, LLCPet Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.WisePup Grooming, LLC: 49/100 on this factor. Category median: 80.C
49
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.WisePup Grooming, LLC: 24/100 on this factor. Category median: 72.D
24
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.WisePup Grooming, LLC: 45/100 on this factor. Category median: 95.C
45
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.WisePup Grooming, LLC: 100/100 on this factor. Category median: 94.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.WisePup Grooming, LLC: 42/100 on this factor. Category median: 47.C
42

Bar = this company · dark tick = category median.

Star ratings

29 Google reviews we collected

  • 5 stars2586%
  • 4 stars00%
  • 3 stars00%
  • 2 stars13%
  • 1 star310%

Praise vs complaints

Phrases our text analysis found in 29 written reviews

  • Praise5486%
  • Complaints914%

Topic share

How often each topic comes up in the written reviews

  • Quality & results1524%
  • Staff & attitude1422%
  • Communication1117%
  • Speed & response914%
  • Would recommend813%
  • Price & value46%
  • Honesty & trust23%

What customers talk about

We read 29 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She does a fantastic job and our golden always comes back happy, loved and smelling delicious!”
  • “The convenience of using this mobile service is wonderful and I always trust them to be professional, kind, and efficient.”
    “Frustrating, poor communication​, and unprofessional.”
  • “The convenience of it is wonderful and great communication.”
    “Did not respond to intake form completed on website OR email.”
  • “Service: The groomer I was scheduled with was prompt, kind, gentle, and did a wonderful job on my *dramatic* husky.”
  • “We absolutely love WisePup and recommend them to everyone!”
  • “The price was very reasonable, and I cannot express enough that the convenience is unmatched.”
  • “Reliable, friendly and professional.”

People customers mention

  • Marissa 8 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

DianaLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Savanna groomed my dog today for mobile grooming. It was fantastic! She is 13 years old and shakes a lot after grooming sessions elsewhere. She didn’t shake at all. Savanna was so gentle and good with Momo. She was groomed so well and she feels so soft now. The convenience of it is wonderful and great communication.…

KarenLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I’ve been a happy client of WisePup for nearly 5 years and they’ve consistently performed excellent grooming services for Bear, my Sheepadoodle. Bear is a very neurotic pup but he’s always reacted sweetly to each of the 3 WisePup groomers I’ve used. The convenience of using this mobile service is wonderful and I…

Customer photo from Karen's reviewCustomer photo from Karen's reviewCustomer photo from Karen's review
Kelsey1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

We absolutely love WisePup and recommend them to everyone! We adore the owner, Marissa! She does a fantastic job and our golden always comes back happy, loved and smelling delicious! The convenience of them coming to your home is amazing. If we could give 10 stars - we would!!

Nick&HeatherLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

We haven’t had good experiences getting our two larger dogs groomed…. Until we found WisePup! Grace was so great with both dogs. She was even able to trim their nails which is usually impossible! They were patient and kind. She communicated the whole time and it was an all around great experience! We would recommend to anyone!

Ashley4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Grace was absolutely amazing with my pomeranian. They were able to get me in on short notice and made my doggie feel special and comfortable. Marissa's communication and facilitation of the appointment was easy and she followed up to see how we liked the service. I'd give 10 stars if I could! Plus they took a…

Mckenzie8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

WisePup is hands down the best grooming service I have ever had! My three dogs are usually very anxious - and dread getting groomed. After the 2nd time of WisePup coming to our house, I can just let my dog out the door and she goes right to them. The grooming is always phenomenal - and very efficient. Their…

+ Responsiveness+ Reliability+ Quality

Photos

Customer reviews

4.5 ★★★★★ 29 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Diana ChoiLocal Guide · 15 reviewsTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Savanna groomed my dog today for mobile grooming. It was fantastic! She is 13 years old and shakes a lot after grooming sessions elsewhere. She didn’t shake at all. Savanna was so gentle and good with Momo. She was groomed so well and she feels so soft now. The convenience of it is wonderful and great communication. Marissa was great to communicate with and set up appointments. I couldn’t recommend them more.

Response from the owner · a year ago

Thank you for such a heartfelt review! We appreciate your support and are looking forward to seeing Momo again!

Karen PetroLocal Guide · 18 reviewsTotal number of Google reviews Karen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been a happy client of WisePup for nearly 5 years and they’ve consistently performed excellent grooming services for Bear, my Sheepadoodle. Bear is a very neurotic pup but he’s always reacted sweetly to each of the 3 WisePup groomers I’ve used. The convenience of using this mobile service is wonderful and I always trust them to be professional, kind, and efficient. Not to mention that Bear is 100% clean, trimmed, and very handsome when they finish! I highly recommend WisePup!

Response from the owner · a year ago

Thank you so much for the wonderful review! We have loved seeing Bear's personality shine and his anxiety disappear during our care. We appreciate you!

Jessie MarinoLocal Guide · 109 reviewsTotal number of Google reviews Jessie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What an amazing business!! I have huskies, and the DRAMA is real when it comes to baths & grooming 😬 When it's time for a groom, that means I load up the dogs in the car, while fur tumble weeds fly all over the place, and dogs howling alllllllllll the way to the groomer.... they be knowing 😅 AFTER EXPERIENCING a groom from Wisepup, I now know that grooming doesn't have to be a pain. We had a great experience. They literally pull up in a problem-solver-on-wheels, and get the job done right. It's great! Communication: The scheduling was easy, and the owner truly showed care through her process by getting to know my dogs on a personal level; the form asks good questions! I received text message confirmation, reminders, and ETA for my appointment. The level that this business operates on, as far as communication goes, is elite. Service: The groomer I was scheduled with was prompt, kind, gentle, and did a wonderful job on my *dramatic* husky. He cries the whole time no matter what 😅 She was able to get the job done in a sensitive manner and he was content after it was done! I was impressed. The price was very reasonable, and I cannot express enough that the convenience is unmatched. They come to you! My dog was happy, clean, & smelled wonderful. If you have a dog that isn't a fan of grooming or car rides to places like vet/grooming, give this one a try!

Response from the owner · 2 years ago

Thank you so much for the incredibly thoughtful review! We appreciate you, and cannot wait to see you all again soon!

Kelsey McOllough1 reviewTotal number of Google reviews Kelsey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We absolutely love WisePup and recommend them to everyone! We adore the owner, Marissa! She does a fantastic job and our golden always comes back happy, loved and smelling delicious! The convenience of them coming to your home is amazing. If we could give 10 stars - we would!!

Response from the owner · 2 years ago

We appreciate you taking the time to share such a sweet review, and love getting to see you all!

Kate Klimara2 reviewsTotal number of Google reviews Kate has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Frustrating, poor communication​, and unprofessional. I was an established client and had both of my dogs groomed by Grace for a few years. I would have said it was expensive but worth it as I have a dog who is anxious with a typical grooming set up. When I was notified that Grace was moving away I requested to schedule with another groomer and was told there was a wait-list. This was over 16 months ago. I have never been updated on the status of wait-list or given an appointment option for something far in the future. One time (I reached out after not hearing anything back for 7 months) I was given a possible appointment time next day but would have needed to allow someone neither I nor my dogs have ever met enter my house and take my dogs on a day I had to work. Since then I've reached out asking about the status of the "wait-list" and been told they are still waiting to add staff. It is hard to believe they really couldn't offer an established client a single appointment with more than a days notice in the last year and a half.

Tiffany Hansmann12 reviewsTotal number of Google reviews Tiffany has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Did not respond to intake form completed on website OR email.

denice mcpartlinLocal Guide · 162 reviewsTotal number of Google reviews denice has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Never called back

Nick&Heather ShulerLocal Guide · 27 reviewsTotal number of Google reviews Nick&Heather has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We haven’t had good experiences getting our two larger dogs groomed…. Until we found WisePup! Grace was so great with both dogs. She was even able to trim their nails which is usually impossible! They were patient and kind. She communicated the whole time and it was an all around great experience! We would recommend to anyone!

Response from the owner · 4 years ago

Thank you for your kind words! We are so happy that you are pleased with your experience and look forward to seeing you all again soon!

Ashley4 reviewsTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Grace was absolutely amazing with my pomeranian. They were able to get me in on short notice and made my doggie feel special and comfortable. Marissa's communication and facilitation of the appointment was easy and she followed up to see how we liked the service. I'd give 10 stars if I could! Plus they took a valentine photo of her that just makes my heart melt.

Response from the owner · 4 years ago

Thank you for taking time out of your busy schedule to write such a heartfelt and kind review. We appreciate your feedback and look forward to our next visit!

Mckenzie petersen8 reviewsTotal number of Google reviews Mckenzie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

WisePup is hands down the best grooming service I have ever had! My three dogs are usually very anxious - and dread getting groomed. After the 2nd time of WisePup coming to our house, I can just let my dog out the door and she goes right to them. The grooming is always phenomenal - and very efficient. Their communication throughout the booking, coming up to the appointment, and during/after the appointment is awesome as well. On top of the experience for my dogs being great, their customer service is over the top. The first time they ever came out it was during a snow storm. I let them know we could reschedule but they made us a priority! Another time we booked during the week and one of the workers was sick, but they still made it a priority to fit me in that weekend. There are not enough words to describe how much my pups & I love WisePup!

  • Positive: Responsiveness, Reliability, Quality, Professionalism, Value
Response from the owner · 5 years ago

Mckenzie, Thank you for taking the time to write us such a kind and detailed review! Bentley, Bronx, and Hank are so sweet. We are thrilled that you've enjoyed our services, and we look forward to seeing you all again soon!

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