Tax preparation service · Salem, OR · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%93+54.6Reliability 26%96+25Value 15%99+15.1Craft & service penalty99−0.1Experts Score= 95Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#12 of 50 tax servicesiPosition by Experts Score among all companies we track in this category. · better than 78%
4.9★★★★★55 Google reviews · 9 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently highlight the firm's prompt communication, professional expertise, and efficient handling of tax preparation, payroll, and bookkeeping services. Reviewers note that the team is responsive to questions and helps identify savings opportunities for both personal and business clients. However, some lower-rated feedback suggests that the pricing may feel high relative to the level of proactive advice provided, with one client describing the experience as impersonal unless they actively requested a detailed review.
Google rating: 4.9 out of 5 from 55 reviews (96% five-star).
Reviews on this page: 55 Google reviews (52 with written comments).
Owner responses: the business replied to 0% of reviews.
Most recent review: October 8, 2026.
Service: Tax Service serving Salem, Oregon.
Data from Google, last updated October 26, 2026.
Score profile vs other tax services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: satisfaction.
Xel AdvisorsTax Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Xel Advisors: 93/100 on this factor. Category median: 87.A
93
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Xel Advisors: 96/100 on this factor. Category median: 85.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Xel Advisors: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Xel Advisors: 99/100 on this factor. Category median: 100.A
99
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Xel Advisors: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 71.–
–
Bar = this company · dark tick = category median.
Star ratings
55 Google reviews we collected
4.9of 5
5 stars5396%
4 stars12%
3 stars12%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 52 written reviews
100%praise
Praise117100%
Complaints00%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
94%fair
Great price1056%
Reasonable739%
Overpriced16%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3227%
Would recommend2622%
Speed & response2118%
Quality & results2017%
Communication119%
Honesty & trust54%
Price & value22%
What customers talk about
We read 52 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The front desk staff are friendly and helpful every time I call or stop by.”
“If you're looking for an accounting firm that's thorough, responsive, and actually looks out for you, I highly recommend Xel Advisors!”
“Whenever I need Gagan, or any one of their professionals, they are always prompt, patient, and overall outstanding to work with.”
“I've had a great experience with Xel Advisors in Salem.”
“He's communicative, explains things clearly, and I never have to wonder where things stand.”
“I highly recommend Axel Advisors to any business owner looking for a trusted financial partner.”
“Extremely professional and very quick responses at a very reasonable price.”
People customers mention
Singh9 reviews
Gagan5 reviews
Gagandeep3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Xel Advisors for 8 kinds of job. Pick one to see what they paid and said.
nathanLocal Guide · 31 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
I've had a great experience with Xel Advisors in Salem. Miguel (my tax guy) does an excellent job keeping me in the loop. He's communicative, explains things clearly, and I never have to wonder where things stand. They're amending all my prior years' taxes, and it's saving me a lot of money, which I really…
Great priceBusiness tax return preparationTax problem consultingIncome tax return filing
Dillon2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Xel Advisors is one of a kind. On TOP of it every step of the way. Truly a masterclass in any Tax service/preparation you run in to. Truly recommend. Whenever I need Gagan, or any one of their professionals, they are always prompt, patient, and overall outstanding to work with. Thank YOU, Team!
Alfredo6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Xel Advisors did a fantastic job fileing my taxes for both my 1099 and business. All within three or four days! Was very impressed. Highly recommend them.
Great priceBusiness tax return preparation
Juana2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
I'm absolutely thrilled with the service provided by Gagandeep and his team! Their expertise and attention to detail have been invaluable to my business, and I've seen significant savings and improvements in our financial processes. They're always responsive, knowledgeable, and dedicated to helping me achieve my…
Great priceBusiness tax return preparationBusiness consultingTax problem consulting
Marina1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
I would highly recommend Xel advisors for any of your tax and payroll needs. The entire team is excellent and quick to respond to any questions or need. Gagandeep is very knowledgable and professional. They make filing taxes so easy for business and personal!
Great priceBusiness tax return preparationPayroll accountingIncome tax return filing
Anne8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
I've only been using Xel Advisors for my tax preparation and advice for two years, but they've been as honest as the day is long, as well as competent and prompt.
Income tax return filingIncome tax return preparationTax planning
I've had a great experience with Xel Advisors in Salem. Miguel (my tax guy) does an excellent job keeping me in the loop. He's communicative, explains things clearly, and I never have to wonder where things stand. They're amending all my prior years' taxes, and it's saving me a lot of money, which I really appreciate. The front desk staff are friendly and helpful every time I call or stop by. If you're looking for an accounting firm that's thorough, responsive, and actually looks out for you, I highly recommend Xel Advisors!
Price assessment: Great price
Services: Business tax return preparation, Tax problem consulting, Income tax return filing, Income tax return preparation, Business tax services
Dillon Persinger2 reviewsiTotal number of Google reviews Dillon has written across all businesses on Google Maps, not just this one.
Xel Advisors is one of a kind. On TOP of it every step of the way. Truly a masterclass in any Tax service/preparation you run in to. Truly recommend. Whenever I need Gagan, or any one of their professionals, they are always prompt, patient, and overall outstanding to work with. Thank YOU, Team!
Services: IRS audit representation, Business tax return preparation, Business consulting, Tax problem consulting, New business tax consulting
Alfredo Rodriguez6 reviewsiTotal number of Google reviews Alfredo has written across all businesses on Google Maps, not just this one.
Xel Advisors did a fantastic job fileing my taxes for both my 1099 and business. All within three or four days! Was very impressed. Highly recommend them.
Price assessment: Great price
Services: Business tax return preparation
Juana Magana2 reviewsiTotal number of Google reviews Juana has written across all businesses on Google Maps, not just this one.
I'm absolutely thrilled with the service provided by Gagandeep and his team! Their expertise and attention to detail have been invaluable to my business, and I've seen significant savings and improvements in our financial processes. They're always responsive, knowledgeable, and dedicated to helping me achieve my goals. I highly recommend Axel Advisors to any business owner looking for a trusted financial partner.
Price assessment: Great price
Services: Business tax return preparation, Business consulting, Tax problem consulting, New business tax consulting, Payroll accounting, Tax Accounting, Income tax return filing, Income tax return preparation, Tax planning, Business tax services, Payroll support, Accounting services, Local tax return preparation, General bookkeeping
Marina1 reviewiTotal number of Google reviews Marina has written across all businesses on Google Maps, not just this one.
I would highly recommend Xel advisors for any of your tax and payroll needs. The entire team is excellent and quick to respond to any questions or need. Gagandeep is very knowledgable and professional. They make filing taxes so easy for business and personal!
Price assessment: Great price
Services: Business tax return preparation, Payroll accounting, Income tax return filing, Income tax return preparation
Anne Campbell8 reviewsiTotal number of Google reviews Anne has written across all businesses on Google Maps, not just this one.
I've only been using Xel Advisors for my tax preparation and advice for two years, but they've been as honest as the day is long, as well as competent and prompt.
Services: Income tax return filing, Income tax return preparation, Tax planning
Jane Brown4 reviewsiTotal number of Google reviews Jane has written across all businesses on Google Maps, not just this one.
Highly recommend Xel Advisors! We’ve worked with Gagan for multiple years now (Businees/Personal), and he’s always been quick to answer questions and has always provided professional and knowledgeable service.
Price assessment: Reasonable price
Services: Business tax return preparation, Income tax return filing, Income tax return preparation
harminder kaur2 reviewsiTotal number of Google reviews harminder has written across all businesses on Google Maps, not just this one.
I’m so grateful for the excellent work. Always professional, detail-oriented, and reliable. They make bookkeeping stress-free and ensure everything is accurate and organized. Highly recommend their services to anyone looking for dependable financial support.
Price assessment: Great price
Services: IRS audit representation, Business tax return preparation, Business consulting, Tax problem consulting, New business tax consulting, Payroll accounting, Tax Accounting, Income tax return filing, Income tax return preparation, Tax planning, Business tax services, Payroll support, Accounting services, Local tax return preparation, General bookkeeping
Aaron Seabrook13 reviewsiTotal number of Google reviews Aaron has written across all businesses on Google Maps, not just this one.
Xel Advisors provides fantastic service to their clients. Extremely professional and very quick responses at a very reasonable price. I recommend them to all of my clients.
