Home builder · Boise City, ID · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%77+18.7Value 14%95+13.4Replies to reviews 7%100+7.1Craft & service penalty73−2.7Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#26 of 46 home buildersiPosition by Experts Score among all companies we track in this category. · better than 44%
4.9★★★★★107 Google reviews · 24 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Hallmark Homes 4.9 out of 5 based on 107 reviews, with the owner responding to 66 percent of feedback. Customers frequently praise the builder for clear communication, timely updates during construction, and the quality of finished homes. While most highlight the smooth selection process and responsive warranty service, low-star reviews cite concerns about structural defects appearing shortly after occupancy and disputes over earnest money retention when buyers cancel contracts.
Google rating: 4.9 out of 5 from 107 reviews (96% five-star).
Reviews on this page: 107 Google reviews (89 with written comments, 6 with photos).
Owner responses: the business replied to 66% of reviews.
Most recent review: September 26, 2026.
Service: Home Builder serving Boise City, Idaho.
Data from Google, last updated October 26, 2026.
Score profile vs other home builders
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: craft & service.
Hallmark HomesHome Builders median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hallmark Homes: 86/100 on this factor. Category median: 89.A
86
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hallmark Homes: 77/100 on this factor. Category median: 86.B
77
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Hallmark Homes: 73/100 on this factor. Category median: 93.B
73
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hallmark Homes: 95/100 on this factor. Category median: 99.A
95
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hallmark Homes: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Hallmark Homes: 100/100 on this factor. Category median: 75.A
100
Bar = this company · dark tick = category median.
Star ratings
107 Google reviews we collected
4.9of 5
5 stars10396%
4 stars11%
3 stars11%
2 stars11%
1 star11%
Praise vs complaints
Phrases our text analysis found in 89 written reviews
98%praise
Praise16898%
Complaints42%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend3923%
Quality & results3520%
Staff & attitude2716%
Speed & response2716%
Communication2414%
Honesty & trust138%
Price & value74%
What customers talk about
We read 89 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Highly recommend HallMark homes if you're looking for quality and a team that cares!”
“We can't recommend him and hallmark homes enough!”
“Hallmark Homes makes incredible homes with great attention to detail!”
“A special shout-out to Carl and Austin, who were amazing to work with—they addressed all of our concerns and were so patient with our many many questions.”
“Austin answers questions and addresses concerns quickly.”
“I've lived in my home for a year and really appreciate the quality of work, help when needed, and excellent communication.”
“Brad and Brandon are trustworthy and honest business owners who truly look out for their customers’ best interests.”
“The contract process was a pain but worth it for the finished product.”
People customers mention
Brad12 reviews
Brandon7 reviews
Carl5 reviews
Dildine5 reviews
Ryan4 reviews
Austin3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Hallmark Homes for 8 kinds of job. Pick one to see what they paid and said.
Casey2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Wonderfully built home overseen by quality people. The entire process was seamless. Would definitely recommend a Hallmark home.
AlisonLocal Guide · 100 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Hallmark Homes are highly respected and loved in this area. Where I came from, that's pretty rare. I've lived in my home for a year and really appreciate the quality of work, help when needed, and excellent communication. Austin answers questions and addresses concerns quickly. I'm very happy and confident…
pranav2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
We recently purchased our home through HallMark homes and couldn't be happier with the experience. The entire process was incredibly smooth from start to finish. A special shout-out to Carl and Austin, who were amazing to work with—they addressed all of our concerns and were so patient with our many many questions.…
Kyle4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I have worked with Hallmark Homes for over 20 years and have consistently had a positive experience. Brad and Brandon are trustworthy and honest business owners who truly look out for their customers’ best interests. If you’re considering building a home in the Treasure Valley, I highly recommend looking into Hallmark Homes.
Megan4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Hallmark Homes makes incredible homes with great attention to detail! Carson was great to work with, was/is always available for any questions we had, gave us all the info needed to move into our new home, etc. We can't recommend him and hallmark homes enough!
John3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
We had a fantastic experience building our home with Hallmark! When talking to other people who had homes built with other builders, they are always surprised by how our experience with Hallmark compared to their experience… Ours was so much easier and smoother. We are very pleased with the quality of our home.…
Wonderfully built home overseen by quality people. The entire process was seamless. Would definitely recommend a Hallmark home.
Response from the owner · 3 weeks ago
Thank you for the kind words! A seamless process is exactly what we work toward on every home, so it's great to hear it came together that way for you. Our team puts a lot of care into each build, and we'll be sure to share your review with everyone who had a hand in yours. We appreciate the recommendation and hope you enjoy your new home for years to come!
— The Hallmark Homes Team
Alison ParmenterLocal Guide · 100 reviewsiTotal number of Google reviews Alison has written across all businesses on Google Maps, not just this one.
Hallmark Homes are highly respected and loved in this area. Where I came from, that's pretty rare. I've lived in my home for a year and really appreciate the quality of work, help when needed, and excellent communication. Austin answers questions and addresses concerns quickly. I'm very happy and confident recommending anyone looking to buy or build with them. (As you can see the star by my name, they don't hand that out willy nilly I know what I'm talking about).
Response from the owner · 3 weeks ago
Thank you so much for taking the time to write this! Hearing that our reputation stands out, especially coming from someone who's seen how things are done elsewhere, means a lot to our whole team. We're thrilled you're still happy a year in. That's the part that matters most to us, well after closing day. We'll be sure to pass your kind words along to Austin; he takes a lot of pride in being there for our homeowners. And we noticed that Local Guide star, so we know this one counts! Enjoy your home, and don't hesitate to reach out anytime you need us.
— The Hallmark Homes Team
pranav gupta2 reviewsiTotal number of Google reviews pranav has written across all businesses on Google Maps, not just this one.
We recently purchased our home through HallMark homes and couldn't be happier with the experience. The entire process was incredibly smooth from start to finish. A special shout-out to Carl and Austin, who were amazing to work with—they addressed all of our concerns and were so patient with our many many questions. They truly made us feel supported throughout the journey. Highly recommend HallMark homes if you're looking for quality and a team that cares!
Response from the owner · 6 months ago
Thank you so much for your kind words and for trusting HallMark Homes with such an important milestone! We’re thrilled to hear that your homebuying experience was smooth from start to finish.
Carl and Austin will be especially happy to hear your shout-out—they take great pride in making sure every client feels informed, supported, and confident every step of the way.
It truly means a lot that you would recommend us. Welcome home, and please don’t hesitate to reach out if you ever need anything in the future!
--Hallmark Homes Team
Kyle Jones4 reviewsiTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
I have worked with Hallmark Homes for over 20 years and have consistently had a positive experience. Brad and Brandon are trustworthy and honest business owners who truly look out for their customers’ best interests. If you’re considering building a home in the Treasure Valley, I highly recommend looking into Hallmark Homes.
Response from the owner · 6 months ago
Thanks Kyle, we really appreciate this—thank you for the continued partnership over the past 20 years. It’s been a pleasure working with you, and we don’t take relationships like this for granted. Grateful for your support of Hallmark Homes!
Megan Nelson4 reviewsiTotal number of Google reviews Megan has written across all businesses on Google Maps, not just this one.
Hallmark Homes makes incredible homes with great attention to detail! Carson was great to work with, was/is always available for any questions we had, gave us all the info needed to move into our new home, etc. We can't recommend him and hallmark homes enough!
Response from the owner · 9 months ago
Thank you so much for the kind review! We’re thrilled to hear how happy you are with your new home and the attention to detail our team puts into every build.
We’re especially glad Carson was such a great resource throughout the process and made the transition into your new home smooth and easy. We truly appreciate your recommendation and thank you for choosing Hallmark Homes!
-- The Hallmark Homes Team
John Whittaker3 reviewsiTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
We had a fantastic experience building our home with Hallmark! When talking to other people who had homes built with other builders, they are always surprised by how our experience with Hallmark compared to their experience… Ours was so much easier and smoother. We are very pleased with the quality of our home.
Building a home always involves some stress but Hallmark’s customer facing rep, Austin, helped every step of the way. He was so accessible and such a great person to work with. Not only that, but the one year warranty was handled so smoothly and easily, and we were able to fix anything that needed it.
We would definitely build with Hallmark again and highly recommend them to anyone who wants to build a home in the Treasure Valley!
Response from the owner · 9 months ago
Thank you so much for the great review! We’re thrilled to hear that your experience building with Hallmark was smooth and positive, and that the quality of your home met your expectations.
Building a home can be stressful, so we’re especially glad Austin was able to support you every step of the way and that the one-year warranty process was handled smoothly.
We truly appreciate your recommendation and would love the opportunity to build with you again in the future. Thank you for choosing Hallmark!
--The Hallmark Homes Team
Alicia Melendrez10 reviewsiTotal number of Google reviews Alicia has written across all businesses on Google Maps, not just this one.
Hallmark Homes gave us the most pleasant experience building our home. From start to finish they were always there, communicating and making sure everything was done right. Austin and Carl are incredible to work with. Carl really and truly stands by his work. I can tell he really takes pride in what he does. Our home could not be more beautiful and we have Hallmark Homes to thank. Thank you so very much for building us a beautiful home of great quality.
Response from the owner · a year ago
Thank you for your wonderful review! We’re so glad Austin, Carl, and our team could make your home-building experience smooth and enjoyable. We hope you love your new home for many years to come!
-- The Hallmark Homes Team
S. B.9 reviewsiTotal number of Google reviews S. has written across all businesses on Google Maps, not just this one.
Was in contact for 10 days, the build wasn’t right. Transitions on new build didn’t match up. Decided to go another direction and Halmark jammed us for 100% of the earnest money and sold the house to someone else. Wouldn’t do business with them.
Response from the owner · a year ago
Hello,
We take feedback very seriously, but after reviewing our records, we’re unable to find any record of working with you, nor have we had any transaction similar to what you described. We believe this review may have been intended for a different business with a similar name.
If you feel this is in error, please contact us directly at 208-887-9090 so we can clarify and resolve any misunderstanding.
For everyone reading: we pride ourselves on fairness and transparency, and we’re always happy to discuss any concerns directly.
Paul Seidner6 reviewsiTotal number of Google reviews Paul has written across all businesses on Google Maps, not just this one.
Overall Hallmark Homes builds a quality product and stands behind it. Finishes, floor plans, elevations and features are well planned out and selected. Happy with the purchase and customer service. Austin Wilkes was professional, courteous and on top of scheduling trades for our warranty items.
Response from the owner · a year ago
Thank you for the great review! We’re glad to hear you’re happy with your home and the overall build quality. It’s always our goal to design thoughtful floor plans, features, and finishes that make a home truly enjoyable. We’re also happy to hear that Austin took good care of you and kept everything on track with your warranty items. Thanks again for choosing Hallmark Homes!
— The Hallmark Homes Team
ClintLocal Guide · 281 reviewsiTotal number of Google reviews Clint has written across all businesses on Google Maps, not just this one.
