Analyzing 8,053,1138.1M ReviewsFor 22,83722.8K Experts
We graded 8 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 28,032 Google reviews of 29 top-rated aquarium setup services nationwide; 8 of them in Rochester, NY. Updated November 3, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of aquarium setup services).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
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| 1 |  Luv A Lotl Axolotl/Reptile BoutiqueRochester, NY | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%97+29.8Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | — |
| 2 |  Pet Supplies Plus BrightonRochester, NY | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%96+27.1Replies to reviews 8%94+7.7Experts Score= 95Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AA | 4.90 | — |
| 3 |  Pet Supplies Plus Greece (Ridge Road)Rochester, NY | A 93How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%96+27.1Replies to reviews 8%78+6.4Experts Score= 93Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AB | 4.86 | — |
| 4 |  Tiny Fish PrintingRochester, NY | A 86How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%53+3.7Craft & service penalty62−3.8Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AABAAC | 4.91 | — |
| 5 |  Exotic Pet Birds IncRochester, NY | A 81How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%84+53.4Reliability 28%81+22.9Replies to reviews 8%74+6.1Momentum penalty91−0.9Experts Score= 81Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AB | 4.85 | — |
| 6 |  Caribbean Forest LLCRochester, NY | A 81How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%81+51.5Reliability 28%89+25.1Replies to reviews 8%50+4.1Experts Score= 81Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AC | 4.76 | — |
| 7 |  Marine OasisRochester, NY | C 51How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%51+32.4Reliability 28%60+16.9Replies to reviews 8%45+3.7Momentum penalty84−1.6Experts Score= 51Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CB––AC | 4.63 | — |
| 8 |  Pet World & Aqua ShoppeRochester, NY | C 48How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%50+31.8Reliability 28%50+14.1Replies to reviews 8%63+5.2Momentum penalty72−2.8Experts Score= 48Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CC––BB | 4.54 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
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How the 8 aquarium setup services we rated in Rochester, NY compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Not enough data yet.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 8 best-rated aquarium setup services in Rochester, NY average 4.8★ on Google across 8,706 reviews. Luv A Lotl Axolotl/Reptile Boutique has the top rating (5.0★), and Pet Supplies Plus Brighton has the most reviews (3,653). Updated November 3, 2026.
8 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (8,706 reviews combined) and currently operating. Request a call back and the company will phone you directly.
“I've been to this location since they open and now I live down the street I have to brag about loyalty we get from the ppl that work there Patrick has been with since day one they new lars my rabbit now that lar has…” — Google review
“Kyleigh is an asset to PSP. She’s knowledgeable and friendly. Always has a smile for everyone who comes in. She dependable and it’s great that she has been here for a long time as customers trust her judgement. She…” — Google review
“Everyone is knowledgable and friendly. We visited numerous times as our birds were not weaned yet and every time we came to visit the birds the staff was happy to help us.” — Google review
“Great service, which is really what sets them apart. Prices are competitive and they can source many more quality material options than what is listed. Been happily using them for years.” — Google review
“The lady working was super nice and really helpful. She was very knowledgeable and was more than happy to answer my questions and help me out. I got a GSP frag, along with a yellow polyp coral that look amazing. The…” — Google review
“This place is amazing, walked in and they made me and my girlfriend feel like family immediately. Recently got a ball python from a different store and the owner gave me tons of useful information and even let me…” — Google review
“This place will help with snails some call some snails nucense snails. I took my snails to this place and they took them.I also took some fish they take. It's a good place for education also. I purchased the snails…” — Google review
“Just visited here to see their ferrets. My daughter is saving for one and wanted to see what she needs. The staff named Cory was so nice and very helpful. He let my daughter/family hold the ferrets and answered all…” — Google review
We scan Google Maps for aquarium setup service listings in and around Rochester, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Luv A Lotl Axolotl/Reptile Boutique has the highest Google rating on our Rochester list: 5.0 out of 5 from 49 reviews (as of November 3, 2026).
Pet Supplies Plus Brighton has the most Google reviews among the companies listed here: 3,653, with a 4.9★ average.
Only open Rochester-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
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Analyzing 8,053,1138.1M ReviewsFor 22,83722.8K Experts