
Tulsi Threading & Hair Salon
“Great experience! Called and made an appointment the same day for eyebrow wax/tint. She works quickly and is gentle. Love the result too! Excellent value, highly recommend.” — Google review
We graded 8 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 21,884 Google reviews of 137 top-rated makeup artists nationwide; 8 of them in Union City, NJ. Updated November 5, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of makeup artists).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%98+62.3Reliability 28%97+27.4Replies to reviews 8%60+4.9Experts Score= 95Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AB | 4.96 | $11 | |
| 2 | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%91+63Reliability 31%85+26.2Experts Score= 89Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.94 | — | |
| 3 | A 88How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%80+19.4Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty93−0.7Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.88 | — | |
| 4 | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%91+25.7Replies to reviews 8%24+2Craft & service penalty99−0.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAA–AD | 4.89 | — | |
| 5 | A 82How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%85+54Reliability 28%78+22Replies to reviews 8%96+7.9Momentum penalty76−2.4Experts Score= 82Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AB––BA | 4.88 | — | |
| 6 | A 81How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%86+54.6Reliability 28%81+22.9Replies to reviews 8%37+3Experts Score= 81Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AD | 4.87 | — | |
| 7 | A 80How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%79+43.1Reliability 24%70+17Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty96−0.4Momentum penalty93−0.7Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAAAA | 4.81 | $17 | |
| 8 | B 77How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%90+21.8Value 14%36+5.1Replies to reviews 7%23+1.6Craft & service penalty79−2.1Experts Score= 77Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AABDAD | 4.87 | $76 |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Haircut | $30 | $43 | $58 | 100% |
| Hairstyling | $41 | $53 | $82 | 0% |
| Hair coloring | $111 | $155 | $214 | 100% |
| Makeup services | $118 | $141 | $179 | 0% |
| Eyelash extensions | $93 | $126 | $148 | 0% |
| Hair highlighting | $185 | $246 | $371 | 0% |
| Blowouts | $35 | $52 | $94 | 100% |
| Shampoo & conditioning | $55 | $130 | $214 | 0% |
| Bridal services | $124 | $185 | $282 | 100% |
| Eyebrow threading | $3 | $5 | $11 | 0% |
| Eyebrow shaping | $3 | $8 | $23 | 0% |
| Manicure | $53 | $71 | $89 | 100% |
How the 8 makeup artists we rated in Union City, NJ compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated makeup artists in Union City, NJ average 4.9★ on Google across 2,828 reviews. Tulsi Threading & Hair Salon has the top rating (5.0★), and Total Image Beauty Academy has the most reviews (623). Updated November 4, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (2,828 reviews combined) and currently operating. Request a call back and the company will phone you directly.

“Great experience! Called and made an appointment the same day for eyebrow wax/tint. She works quickly and is gentle. Love the result too! Excellent value, highly recommend.” — Google review

“This is an amazing school for cosmetology and nail tech licensing! I learned a lot as a student here doing hands-on or book work with my teacher, Ms. Moreno. I did take the course in Spanish as someone who is…” — Google review

“From the minute you walk in it’s warm and inviting! Friendly hellos all round! Kat did my blow out and did EXACTLY as I requested. Up next Erica for make up. Showed her some photos and let her know where I needed the…” — Google review

“Linda was amazing! She was so fast and so gentle during service. I didn't know how to explain what style I wanted my lashes to be done as I don't get them done often, but she understood perfectly and did a fantastic…” — Google review

“I come in for brows and Brazilian. I’ve been an infrequent customer for years and I always receive the best service. The ladies are delicate and precise. I absolutely recommend.” — Google review

“I'm really satisfied with the way my eyebrows were threaded. she has a very precise hand and did an amazing job. She has a great eye for shaping. very grateful to have found this place.” — Google review

“INCREDIBLE Russian Manicure with Isa. The detail, care and result exceeded my expectation. Highly recommend this place.” — Google review

“Muy profesional Angie, me encantó la forma como trabaja el cabello.la atencion es execelente quede feliz con mi cabello” — Google review

“Shout-out to Mrs. Annabel she is incredibly talented, the sweetest, most supportive person she is a very positive influence as a teacher I loved her so much. Her classes were genuinely fun and enjoyable, her…” — Google review

“Mi experiencia ha sido excelente desde el primer día. Daviana es una persona dulce, amable y muy profesional. Siempre me hace sentir cómoda y en confianza durante cada sesión. Se nota la dedicación y el cariño que…” — Google review
We scan Google Maps for makeup artist listings in and around Union City, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Tulsi Threading & Hair Salon has the highest Google rating on our Union City list: 5.0 out of 5 from 365 reviews (as of November 4, 2026).
Total Image Beauty Academy has the most Google reviews among the companies listed here: 623, with a 4.9★ average.
Only open Union City-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
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