
Tsubaki Wellness Spa Waikiki
“My wife and I came for the couples 90 min massage. The service was excellent and the massage was amazing. Highly recommended!” — Google review
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 25,271 Google reviews of 104 top-rated spas nationwide; 10 of them in Honolulu, HI. Updated November 11, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of spas).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 | A 99How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%99+25.8Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 4.99 | — | |
| 2 | A 96How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%96+23.3Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 96Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAA | 4.95 | — | |
| 3 | A 91How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%90+21.8Value 14%100+14.1Replies to reviews 7%60+4.2Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAB | 4.89 | — | |
| 4 | A 90How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%89+21.6Value 14%85+12Replies to reviews 7%90+6.4Experts Score= 90Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAA | 4.91 | — | |
| 5 | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%5+0.4Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAF | 4.93 | — | |
| 6 | A 88How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%14+1Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAF | 4.93 | — | |
| 7 | A 86How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%12+0.8Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAF | 4.93 | — | |
| 8 | A 84How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%14+1Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAF | 4.86 | — | |
| 9 | A 80How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%81+19.6Value 14%100+14.1Replies to reviews 7%2+0.1Momentum penalty78−2.2Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAABF | 4.90 | — | |
| 10 | B 69How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%80+43.6Reliability 24%67+16.2Value 14%94+13.3Replies to reviews 7%33+2.3Momentum penalty37−6.3Experts Score= 69Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAADD | 4.86 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Massage | $70 | $89 | $124 | 99% |
| Haircut | $45 | $58 | $81 | 100% |
| Skin treatments | $80 | $126 | $154 | 98% |
| Hairstyling | $43 | $56 | $129 | 100% |
| Pedicure | $43 | $54 | $68 | 88% |
| Hair coloring | $125 | $150 | $189 | 100% |
| Shampoo & conditioning | $50 | $80 | $129 | 0% |
| Manicure | $45 | $58 | $71 | 100% |
| Dreadlocks | $145 | $191 | $323 | 0% |
| Foot massages | $43 | $49 | $56 | 0% |
| Nail art | $50 | $60 | $84 | 0% |
| Waxing | $8 | $24 | $33 | 100% |
How the 10 spas we rated in Honolulu, HI compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated spas in Honolulu, HI average 4.9★ on Google across 7,681 reviews. Tsubaki Wellness Spa Waikiki has the top rating (5.0★), and Smile Massage & Spa has the most reviews (1,572). Updated November 10, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (7,681 reviews combined) and currently operating. Request a call back and the company will phone you directly.

“My wife and I came for the couples 90 min massage. The service was excellent and the massage was amazing. Highly recommended!” — Google review

“First time here with my wife and it was a great experience. Fumi and YB were very welcoming and very professional on their job. Definitely will come again here next time!” — Google review
“Lily was amazing! After a full day of walking around and doing activities on the island this was just what we needed. We will be back! Lin also gave us some great recommendations to try some local spots on our trip. :)” — Google review

“Absolutely one of the best massages I have ever had. David and all the staff were pleasant and made my experience great. The environment is inviting and relaxing. When I come back to Waikiki I'll come back here.” — Google review

“60分コースで施術いただきました。ちょうど良い力加減で、オイルもとても気持ちよかったです。ありがとうございました。” — Google review

“I had a wonderful massage today. I came in because I tweaked my neck at the gym and was having trouble turning my head. I purchased the 90 min combination massage and walked out of there with much more mobility.…” — Google review

“Margo was fantastic! This was the best Platinum Hydrafacial I’ve ever had. She made the entire experience feel relaxing and luxurious, and my skin looks refreshed, radiant, and glowing. I highly recommend Margo to…” — Google review
“Facial was one of the best I’ve ever had. Massage was wonderful and healing. The entire staff was warm and kind. I highly recommend Asana Spa.” — Google review

“Best massage. Great people. Vicky is amazing. I left my wedding ring there and she shipped it back to me. I was so relieved and grateful. She is an amazing person!” — Google review

“We had an amazing experience with Yula and Alice. They were both so kind and the massage felt incredible after a long day of traveling.” — Google review
We scan Google Maps for spa listings in and around Honolulu, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Tsubaki Wellness Spa Waikiki has the highest Google rating on our Honolulu list: 5.0 out of 5 from 848 reviews (as of November 10, 2026).
Smile Massage & Spa has the most Google reviews among the companies listed here: 1,572, with a 4.9★ average.
Only open Honolulu-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
Also in Honolulu: Daycare Centers · Preschools · Pet Boarding Facilities · Window Tinting Services · Refrigerator Repair Services